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Changing medialities. Symbols of Neolithic corporate identities

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Sedentism not only challenged the economic system of hunter-gatherers, but above all the social and ideological framework of their lives. Larger groups, increasing social differentiation and the potential for accumulating material possessions may have led to a decrease in trust and an increase in alienation, fear and of aggression. Both processes can be counteracted by adjusting ideological and ethical concepts. One option of a society adapting to such stress is to strengthen corporate identities by an increased demonstration and standardization of symbolic praxis, including (communal) architecture as symbols in space, rituals as symbols in action, and systems of recurring signs, with an implied shared symbolic meaning. The aim of this introductory contribution to the ideological and intangible ideas of corporate identities is to discuss if and how we can track shifts in ideological frameworks from the Epipaleolithic to the Early Neolithic in the Near East. It is suggested that an integrative approach combining anthropological, archaeological and neurobiological research with studies of mediality may be capable of reconstructing the social impact of symbolic systems. Instead of creating a uniform picture of a monolithic symbolic system, we focus on tensions and contradictions of symbolic actions and representations with daily praxis. The observed shift in mediality probably aimed at creating strong social networks with present and bygone generations to counteract fissional tendencies in ever lager communities. However, the increased display of corporate identities seems to be a transitional phenomenon. When living in permanent settlements had become customary, monumental and ubiquitous symbolic representations almost vanished.
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