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nt. J. Export Marketing, Vol. 3, No. 2, 2019
77 Editorial
Dafnis N. Coudounaris and Stanley Joseph Paliwoda
79 Does risk tolerance behaviour of entrepreneur affect the growth of
entrepreneurial firms through the mediation of effectuation
decision-making approach?
Imtiaz Masroor and Md. Nur Alam
105 A systematic approach to international market selection: measuring the
attractiveness of emerging economies in the case of the timber industry
Ali Ahi, Olli Kuivalainen and Mohammadreza Bahreinian
119 Informal institutions and international performance of Ghanaian small
exporting firms: moderation role of formal institutions
Prince Kwarteng Oppong
146 Pitfalls in writing a good paper in international business and export
marketing: the case of International Journal of Export Marketing
Dafnis N. Coudounaris
nt. J. Export Marketing, Vol. 3, No. 2, 2019 77
Copyright © 2019 Inderscience Enterprises Ltd.
Dafnis N. Coudounaris*
School of Economics and Business Administration,
University of Tartu,
J. Liivi 4-104, 50409 Tartu, Estonia
*Corresponding author
Stanley Joseph Paliwoda
Department of Marketing,
Strathclyde Business School,
University of Strathclyde,
199 Cathedral Street, G4 0QU Glasgow, UK
Biographical notes: Dafnis N. Coudounaris is an Associate Professor of
Innovation Management at the School of Economics and Business
Administration at the University of Tartu, Tartu, Estonia. He received his
BSc in Economics from the National and Kapodistrian University of Athens,
Postgraduate Diploma in Marketing from Bristol Polytechnic, MSc in
International Business from UMIST and PhD in Industrial Marketing from
Luleå University of Technology. He has published several papers in
international journals such as MIR, JI Management, IBR, P&M and JBR. He
serves as a member of the editorial review boards of Journal of Business
Research and Journal of Innovation and Knowledge. He recently became a
Fellow of the European Mediterranean Academy of Business (EMAB) and the
Chief Editor of the open-access journal Nordic Journal of Tourism which will
be published by Inderscience publishers.
Stanley Joseph Paliwoda is an Emeritus Professor of Marketing at the
Strathclyde Business School, Department of Marketing, University of
Strathclyde, Glasgow. He is a former senior examiner of the Institute of Export
in the UK and has written various textbooks and particularly a seminal one
entitled International Marketing with co-author Professor Michael Thomas. He
has published 65 articles in books and international journals. He is Deputy
Editor of the Journal of Customer Behaviour and a Fellow of both the
Chartered Institute of Marketing and Chartered Management Institute. He is an
international trustee of IP Management Poland and has served as a member of
several editorial boards.
Welcome to the second issue of the third volume. This issue includes four papers in the
field of export marketing and international business. The four papers are summarised in
the following paragraphs. The first paper, which examines risk tolerance behaviour as a
78 D.N. Coudounaris and S.J. Paliwoda
cognitive variable, helps the entrepreneur to estimate risk and in turn to explain decision-
making techniques adopted by the entrepreneur. The second paper, which was awarded
the best qualitative study at the Inaugural Nordic International Business and Export
Marketing Conference 2018, 3rd–4th November in Tallinn/Estonia, investigates the task
of managers needing to screen and evaluate foreign markets before deciding on market
entry and subsequent entry modes. Therefore, international market selection (IMS) has
been the topic of abundant research in the international business field. However, few
researchers have empirically studied the IMS process by providing detailed descriptions
of how this process is conducted. The third paper analyses the role of informal
institutions in the international performance of small exporting firms from different
sectors in Ghana. Finally, the fourth paper examines the reasons for rejecting a paper in
international business and export marketing with focus on the International Journal of
Export Marketing (IJEXPORTM) published by Indersience publishers.
The first paper by Masroor and Alam reveals that there is a statistically significant
relationship between entrepreneurial inclination, risk-tolerance behaviour, effectuation
and firm performance. However, the mediation effect of effectuation on risk tolerance
behaviour and firm performance is not statistically significant. This study uses a
structured questionnaire and the data is collected from 158 IT decision makers of SMEs.
Ahi, Kuivalainen and Bahreinian in the second paper reveal that a model, which
includes the international market selection criteria, with their relevant weights, is needed
to assess emerging markets in the timber business. The Delphi method is used to obtain
the opinions of experts in the field to develop a model that can assess the market
attractiveness of a country for a firm in the timber industry.
Oppong in the third study, using a survey of 134 small exporting firms from different
sectors in Ghana, reveals that not every aspect of the informal institutional mechanism is
relevant for superior firms’ international performance, and that formal institutions
complement informal institutions in order to function effectively.
Finally, in the fourth study, Coudounaris reveals that among the 43 reasons for
rejection which were examined using a mixed method approach, nine were found through
a survey of the Inderscience team and another 29 through a qualitative analysis in
implementing the NVivo 12-Plus tool on 145 phrases from the reviewers’ comments. All
38 reasons were mainly responsible for the rejection of 18 papers by IJEXPORTM. This
study reveals 13 categories of rejected manuscripts, the most frequent of which deal with
export promotion, export performance, international brands and IJVs. Additionally, the
majority of the 18 rejected papers were rejected by at least two reviewers, indicating that
the final decision was made based on a clear rejection by the reviewers. Other reasons for
rejection were based on the editor’s decision, the reluctance of the authors to revise and
resubmit the paper, and the authors’ withdrawal from the review process.
We would like to thank and express our appreciation to the following nine academics
who spent their valuable time in the development of this issue: Ashraf Abumousa, Isaac
Akuffo, Ahmad Arslan, Henrik Arvidsson, Bilge Aykol, Paul Christodoulides, Tiia
Vissak, Judith Zolkiewski and Antonella Zucchella.
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