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American Journal of Electrical and Electronic Engineering, 2019, Vol. 7, No. 4, 91-93
Available online at http://pubs.sciepub.com/ajeee/7/4/1
Published by Science and Education Publishing
DOI:10.12691/ajeee-7-4-1
Is the Online Internet Streaming Going
to Kill TV/Cable by 2025?
Arun Agarwal1,*, Kabita Agarwal2, Gourav Misra3, Omkar Pabshetwar4
1Department of Electronics and Communication Engineering, Institute of Technical Education & Research, Siksha ‘O’ Anusandhan
Deemed to be University, Khandagiri Square, Bhubaneswar-751030, Odisha, India
2Department of Computer Science and Applications, Utkal University, Vani Vihar, Bhubaneswar-751004, Odisha, India
3,4School of Electronic Engineering, Dublin City University, Glasnevin, Dublin 9, Ireland
*Corresponding author: arunagrawal@soa.ac.in
Received August 03, 2019; Revised September 04, 2019; Accepted September 06, 2019
Abstract Once TV was a medium through which people get entertained but nowadays everybody is using online
streaming and live video. The demand for TV which brings some characters and their stories to the audience would
never go down. People following a particular show would always wait eagerly to know what would happen next.
Just now the scenario has changed in such a way that technology helps the mass to view their favorite shows
according to the time they wish to watch them.
Keywords: internet, TV, online streaming, web search, mobile broadband
Cite This Article: Arun Agarwal, Kabita Agarwal, Gourav Misra, and Omkar Pabshetwar, “Is the Online
Internet Streaming Going to Kill TV/Cable by 2025?” American Journal of Electrical and Electronic Engineering,
vol. 7, no. 4 (2019): 91-93. doi: 10.12691/ajeee-7-4-1.
1. Introduction
We often hear people getting addicted to Netflix or
streaming videos of their favorite shows on the internet. [1]
Once upon a time cable connection was the only way to
watch your current favorite shows. But standing at 2018,
we can observe and say that people are watching online
videos and many more than the TV shows [1]. Web series
have been introduced for long years, but the time duration
hardly extends between 5 to 6 mins. But, nowadays the
time for web series have been increased to number of
episodes. It is even noticed that big budget production
houses have initiated investment in web series.
Some of the positive aspects of TV series is, there is a
fair chance of producing a good and more popular one
however, in case of web series it may be bit challenging.
One of the prime reasons of TV is nowadays is getting
less popular is web series like Netflix and Hulu. People
are more attractive towards these web series rather
watching any TV series. The television business has
changed from provider-driven to consumer-driven. For
broadcasters and operators – who used to decide whether
content lived or died — the internet has proven to be a
most disruptive development, looming menacingly over
their profit stream. The internet is changing the TV
business forever.
These changes affect the definition of TV itself; what
do we really mean by television? It used to refer to a
cabinet-like device, with scheduled programming on a
small number of broadcast channels. It became cable,
satellite and internet television (IPTV) with hundreds of
channels. Today, viewers can watch football, drama, news
and the latest cat video at will, sometimes simultaneously
with their tablet or smartphones.
Viewers are in control, creating personal playlists
while digital recorders, applications and TV web sites
accommodate binge-watching. Commentary moves
immediately to social media, not to a weekly TV Guide or
the daily newspaper. YouTube and commercial content
intermingle. This has been happening for years, but the
TV industry is only starting to respond to its challenges.
2. How Internet will Replace TV?
Though the imminent death of television has been
proclaimed many times, it has not become extinct and is
not likely to. But the reach, and influence, of mass free-to-
air broadcasting has been slowly declining for decades.
Twenty years ago everyone watched the same shows.
Since then the audience has become much more
fragmented due to narrowcasting via cable and satellite.
Broadcast TV is being eaten from within, by narrowcast
digital television - in which specialist content is aimed at
subscription-based audiences and distributed via digital
channels. But waiting in the wings is something even
more devastating - Internet Protocol TV (IPtv) - television
on demand, delivered via the internet. And it's coming
soon to a computer screen near you.
The trouble for broadcast TV is that its business model
depended on attracting mass audiences. Once audiences
fragment, the commercial logic changes. And new
technologies like personal video recorders (PVRs), which
use hard drives rather than tape, enable viewers to
92 American Journal of Electrical and Electronic Engineering
determine their own viewing schedules and (more
significantly) to avoid ads - think of Sky Plus, think of
TiVO.
As the CEO of Yahoo! said recently at the Consumer
Electronics Show in Las Vegas, the era of 'appointment-
to-view' TV is coming to an end. This doesn't mean that
broadcast TV will disappear, incidentally. That's not the
way ecologists think. It will continue to exist for the
simple reason that some things are best covered using a
few-to-many technology. Only a broadcast model could
deal with something like, say, a World Cup final. But it
will lose its dominant position in the ecosystem, with
profound consequences for us all.
The internet will take its place. Note that I do not say
the web. The biggest mistake people in the media business
make is to think that the net and the web are synonymous.
They're not. The web is enormous, but it's just one kind of
traffic that runs on the internet's tracks and signalling. And
already it's being overtaken by other kinds of traffic.
According to data gathered by the Cambridge firm
Cachelogic, peer-to-peer networking traffic now exceeds
web traffic by a factor of between two and 10, depending
on the time of day. Already the signs of the net's
approaching centrality are everywhere - in the astonishing
spread of broadband, for example, together with the rise of
online retailing, streaming media, Google and the
explosive growth in internet telephony.
Naughton explains [6] why the internet is set to take
over, using blogging and digital photography as examples:
The next generation will live in an environment
dominated by the net. What will that mean for us - and for
them? When thinking about the future, the most useful
words are 'push' and 'pull' - they capture the essence of
where we've been and where we're headed. Broadcast TV
is a 'push' medium: a select band of producers
(broadcasters) decide what content is to be created, create
it and then push it down analogue or digital channels at
audiences which are assumed to consist of essentially
passive recipients. The couch potato was, par excellence, a
creature of this world.
The web is the opposite of this. It's a 'pull' medium.
Nothing comes to you unless you choose it and click on it
to pull it down on to your computer. You're in charge. So
the big implication of the switch from push to pull is a
radical increase in consumer sovereignty. We saw this
early on in e-commerce, because it became easy to compare
online prices from the comfort of your own armchair.
Another big change is that it has become much harder
to keep secrets. If one of your products has flaws, the
chances are that the news will appear somewhere on a
blog. Ask the company that makes Kryptonite bicycle
locks, or Sony BMG - still licking its wounds from the
drubbing it received at the hands of bloggers over the
spyware covertly installed by its anti-copying technology.
The emergence of a truly sovereign, informed consumer is
thus one of the implications of an internet-centric world.
The days when companies could assume that the only
really demanding customers they would encounter were
those who subscribed to Which? are over.
Another implication is that the asymmetry of the old
push-media world is being overturned. The underlying
assumption of the old broadcast model was that audiences
were passive and uncreative. What we're now discovering
is that that passivity may have been more due to the
absence of tools and publication opportunities than to
intrinsic defects in human nature.
Take blogging - the practice of keeping an online diary.
Technorati, a blog-tracking service, currently claims to be
monitoring nearly 29 million. New blogs are being created
at the rate of about one a second. Many of them are
merely vanity publishing with no discernible literary or
intellectual merit, but something like 13 million are still
being updated three months after their initial creation, and
many contain writing and thinking of a very high order.
Figure 1. Graph Shows mobile internet usage and TV Watching [2]
American Journal of Electrical and Electronic Engineering 93
Figure 2. Graph show internet usage subscriber is growing more rapidly
3. Is Internet Overtaking TV for good?
More and more people are turning to the Internet for
their television content. But that doesn’t mean traditional
TV has fallen off the map. Networks and providers are
getting smart and following their subscribers to the Web
[7].
Many major networks have deals that allow online
streaming services access to shows after they air. And
some even provide online streaming themselves.
Networks including Fox, ABC and NBC offer recent
episodes of popular shows on their own websites.
The smartest networks are getting in on the mobile
streaming game, too.
4. Conclusion
People are connected to everyone with the help of TV
because everybody are coming together and watching TV
serials. The demand for TV which brings some characters
and their stories to the audience would never go down.
People following a particular show would always wait
eagerly to know what would happen next. Just now the
scenario has changed in such a way that technology helps
the mass to view their favorite shows according to the
time they wish to watch them. This, in turn, is changing
the overall fate of cable connection of television and
people are getting glued to taking up streaming services
[1].
References
[1] https://www.praguepost.com/technology/how-modern-day-
streaming-will-take-over-television
[2] https://yourstory.com/2016/06/internet-media-india-report/
[3] https://timesofindia.indiatimes.com/business/india-
business/number-indian-internet-users-will-reach-500-million-by-
june-2018-iamai-says/articleshow/62998642.cms
[4] https://www.recode.net/2018/6/8/17441288/internet-time-spent-tv-
zenith-data-media
[5] https://www.entrepreneur.com/article/281851
[6] https://neweconomist.blogs.com/new_economist/2006/03/nothing
_can_sto.html
[7] https://www.brandwatch.com/blog/has-the-internet-taken-over-tv/
© The Author(s) 2019. This article is an open access article distributed under the terms and conditions of the Creative Commons
Attribution (CC BY) license (http://creativecommons.org/licenses/by/4.0/).
