Human rights-, gender- and environmental-activists struggle hard to get their messages heard. This paper discusses communicative strategies and the establishing of norms, in general, and the impact of repetitions, in particular. It contributes to previous research on meaning-making and discusses how/what patterns of repetition are of central importance when activists are resisting certain
... [Show full abstract] discourses by way of negotiating and enhancing different norms. Overall, we use linguistic theories on repetitions and suggest different ways of repeating words, images or sounds in conversations and media that might transform the boundaries and content of contemporary discourses. This paper displays four different patterns of repetition – in the nexus between the symbolic and the material – that can be employed in order to establish, maintain or resist certain political truths. In this paper, we consider the repetition of representations, with the aim of accomplishing a transformation of values, to be a powerful practice of dissent and linguistic activism. Hereby, this paper answers to the call of a number of leading critical sociologists who urge us to place the future well-being of society at the center of our current sociological research.