Article

The role of serendipity in the story ideation process of print media journalists

Authors:
  • Simmons University
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Abstract

Purpose The purpose of this paper is to build upon the studies of journalism from an LIS perspective by exploring and differentiating the purposive behavior of newspaper reporters from their serendipitous encounters with information that lead to new story ideas. This paper also provides a path toward pedagogical improvements in training the modern journalism workforce in being more open to creative story ideas. Design/methodology/approach This study utilized semi-structured telephone interviews. Participants were recruited via e-mail after collecting contact information through the Cision database. The study sample was drawn from newspaper reporters who work at or freelance for the top 25 metropolitan newspapers in the USA, in terms of circulation size, based on data from the Alliance for Audited Media. A total of 15 participants were interviewed. Findings This paper provides insight into the story ideation process of journalists in that the study participants generally do not think about how they are coming up with story ideas as much as they are striving to place themselves in situations where, based on their experience and interests, they know they are more likely to encounter a good idea. Each encounter proved meaningful in some powerful fashion, which speaks to the historical importance of serendipity in achieving breakthroughs and discoveries in a wide variety of fields. Research limitations/implications The sampling frame for this study was relatively small, representing 8 percent of the total number of working newspaper journalists from the top 25 newspapers in the USA, in terms of circulation size. Therefore, the findings are not generalizable to the entire population of journalists in this country. Practical implications The findings point to the importance of a prepared mind in facilitating serendipitous episodes. In the case of journalism, that means developing a heightened news sense and cultivating routines where they place themselves in trigger-rich environments. Pedagogically, journalism education must include courses in creative storytelling to help train the modern newspaper workforce in an ever-expanding and competitive media landscape. These courses, ideally paired with techniques and models from the field of information science and learning technologies, could help train young journalists in methods that enhance their ability to identify, seek and pursue serendipitous stories. Originality/value This paper fulfills a need in journalism studies in finding variability in news routines by utilizing an interdisciplinary approach that combines journalism studies and library and information science models to probe how journalists encounter ideas incidentally. Previous research in this area has focused on how news consumers serendipitously encounter information. This paper takes a fresh approach to explore how creative ideas are encountered serendipitously in the construction of news.

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... This balancing complicates journalism and makes journalists' information seeking rich in considerations that are central to their work. It also makes journalists' information seeking of interest to the research community on information behavior/information practices (e.g., Bird-Meyer et al., 2019;Lopez et al., 2022). However, most of the research in this community bypasses the studies of journalists' information seeking. ...
... This way of getting story ideas has a serendipitous element and requires that the journalists invest the resources it takes to know "how to position [themselves] in a spot to get a good story" (Bird-Meyer et al., 2019). In comparison, only 32% and 30% of the journalists often or very often get initial story ideas from a colleague or from personal experience, respectively (Viswanath et al., 2008). ...
... By pursuing multiple information needs in parallel, the total information-seeking process becomes more efficient. Furthermore, serendipitous encounters with information become more likely (Bird-Meyer et al., 2019). ...
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... Similarly, Keith met with businesses to explore new product ideas to understand 'what they need and then…try to link [my] expertise'. This approach aligns to Dervin's sense-making, where individuals construct understandings within a social context(1998) and reflects the value of positioning oneself in a situation where serendipitous discovery can occur(Bird-Meyer et al., 2019). Interviewees' early-stage relationships were often brief encounters, reflecting communal sharing, compared to formal partnerships, which require detailed understandings of all parties' roles (as per equality matching).Curiosity also predisposed researchers to coproduction and adaptation to challenges. ...
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Chapter
Since devised by Flanagan in 1954 as a tool to explore what people do to achieve an organisational aim, the critical incident technique (CIT) has been used in various disciplines as a method of understanding human behaviour. This paper provides an overview of the use of CIT in the specific field of information behaviour, both in large-scale quantitative studies designed to assess the quality and impact of library and information systems and services, and in more qualitative research examining the information needs and use of particular professions or occupational groups, or of particular societal or community groups. It highlights the inconsistent application of CIT in academic research, and the quantitative versus qualitative tension that exists in discussions of the use of CIT as a data collection tool. The paper also discusses the use of CIT by the authors in a study of the information seeking behaviour of oil and gas professionals in a health and safety context, considering that project in relation to Flanagan’s five main steps in the CIT process, and in terms of the benefits and limitations of the technique identified by Flanagan and by other commentators. The authors believe that CIT has particular advantages in the study of information behaviour as a method of illuminating the ways in which the context of information need impacts on information behaviour, how participants feel, and in particular in identifying positive and negative behaviours in information seeking and use. The authors also argue that CIT must be used in a thoughtful manner and in a full recognition of its weaknesses in the design of future research.
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Summary Serendipity means the accidental discovery of something valuable. While it is sometimes presented as an element of organizational learning, it has rarely been addressed per se by organizational scholars. We discuss and elaborate the processes associated with serendipity in the organizational context. At its core, serendipity is a process of metaphorical association - seeing something in another thing. New ways of seeing may provide the necessary ingredients for creativity and exploratory learning, which will counter organizational tendencies towards inertia and the ossification of dominant mindsets and practices.
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This article discusses two related techniques, critical incident technique (CIT) and explicitation, which are used in a variety of social science research settings, and critically reviews their application to studies of information behavior. The current application of both techniques is compared with Flanagan's early guidelines on the CIT and is discussed in relation to recent experience in the use of (1) the CIT in the JUSTEIS and VIVOS projects and (2) explicitation in projects concerned with text entering on interactive Web sites. The JUSTEIS project identifies trends, and reasons for those trends, in the uptake and use of electronic information services in higher education in the United Kingdom; this article examines experience gained over the first two cycles—1999 to 2000 and 2000 to 2001. The VIVOS project evaluated virtual health library services. Comparison of the experiences gained on the various projects suggests that critical incident methods could usefully be extended and enriched by some explicitation methods, to elicit the degree of evocation required for current and future studies of Internet use.
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Discusses the concept of 'serendipity' in the context of information seeking from the dual viewpoints of its classical origin in literature and its more modern manifestation in the realm of problem solving and knowledge acquisition of humanities and science scholars. Reviews the literature of serendipitous information searching to discuss the utility of the notion of serendipity. Presents the analysis as part of a larger study concerning the information seeking behaviour of interdisciplinary scholars and considers the nature of serendipity in such contexts and reinterprets the notion of serendipity as a phenomenon arising from both conditions and strategies (purposive and non-purposive component) of information seeking and knowledge acquisition. Reports the results of a study, involving open-ended interviews with academic and postgraduate researchers from 100 research groups to explore their serendipitous encounters during their research. Concludes from the results that: serendipity was widely experienced among interdisciplinary researchers, serendipity may relate to the impact of new information on the research process (whether or not the information was encountered by chance), serendipity may also relate to the chance encountering of information (whether or not this information had an unexpected impact on the research), and certain attitudes and strategic decisions were perceived to be effective in exploiting serendipity when it occurred.
Article
Through the use of the critical incident technique one may collect specific and significant behavioral facts, providing " a sound basis for making inferences as to requirements " for measures of typical performance (criteria), measures of proficiency (standard samples), training, selection and classification, job design and purification, operating procedures, equipment design, motivation and leadership (attitudes), and counseling and psychotherapy. The development, fundamental principles, present status, and uses of the critical incident technique are discussed, along with a review of studies employing the technique and suggestions for further applications. 74-item bibliography.
Article
The acquisition of information is generally thought to be deliberately sought using a search or query mechanism or by browsing or scanning an information space. People, however, find information without seeking it through accidental, incidental or serendipitous discoveries, often in combination with other information acquisition episodes. The value of this phenomenon to an individual or an organization can be equated with the impact of serendipitous breakthroughs in science and medicine. Although largely ignored in information systems development and research, serendipitous retrieval complements querying and browsing, and together they provide a holistic, ecological approach to information acquisition and define the key approaches to a digital library. In this paper, the concept of serendipitous information retrieval is introduced and validated with data from a study of news readers, along with some approaches for how to facilitate it.
What room for accident in history? Explaining big changes by small events
News organizations and routines
  • T Vlad
  • L B Becker