Social entrepreneurs are motivated through their personal characteristics, goals, willingness to help the society as well as thinking for societal benefit. Once they are motivated, they start operating their social enterprises . Social enterprise in Malaysia is a challenge, but the Global Social Business Summit 2013, Malaysia shows it has a promising future says Clare Walker, Deputy Director ... [Show full abstract] of Programs at the British Council . Because personal characteristics are one of the contributing factors in the entrepreneurial process, therefore, a study on personality traits would be fundamental. This study will only focus on sustainability and financial returns since these two (2) characteristics of social entrepreneurs cover the aspect of social value creation .