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The Role of the Integrated Marketing Communications in highlighting the competitive advantage in the Jordanian Telecommunication Companies (Orange Company: Study Model)

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... Rising employment in the insurance industry and rising financial intermediary services for policyholders, especially in the pension industry are also responsible for this development (Ali, & Allan, 2017). Expanding on the relationship between Gross domestic product (GDP) and the growth of the insurance market, it is important to keep in mind that the basic purpose of the insurance sector is to provide people and businesses with protection against certain risks by sharing losses among the class of policyholders (Alshare, 2018). Therefore, insurance companies manage, finance, and underwrite risks. ...
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The objective of this study examined the influence of integrated marketing communications (IMC) on performance among 300 employees from insurance companies in Jordan using a survey. Data were analyzed with multiple regression in SPSS. The results showed advertising, service promotions, direct marketing, and online marketing positively affected performance of insurance companies. integrated marketing communications explained 65.3% of the variance in performance. The findings suggest insurance companies should leverage IMC to strengthen performance and competitiveness. Finally, the study suggested paying more attention to the creation of customer-facing integrated marketing communication, working to develop new services that are tailored to customers' needs and preferences. Because of its capacity to forge deep connections with customers, direct marketing is probably the most potent element of integrated marketing communication in the insurance industry. Conversely, the use of advertising by insurance companies has a direct bearing on firm performance due to its capacity to influence sales of a company. According to the survey, in order to stand out from competing products on the market, insurance companies need work to consistently promotion their brands.
... Since the most effective decisions are those made by the people closest to the work environment, it is necessary to give individuals working in the Orange Telecom Company in Jordan more independence, and to involve them in decisionmaking; Because of their knowledge of the work environment, and their ability to face work problems, so they must be given confidence in decision-making and the actual participation (by the company's employees) to solve its problems and take responsibility. Accordingly, Alshare (2018) indicated that monitoring the results does not require fear of taking action, and taking risks. The goal of the empowerment department at Orange Telecom is to increase efficiency and effectiveness in services and customer satisfaction, which is what Orange Telecom seeks. ...
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The study aimed to identify the impact of administrative empowerment management on organizational planning processes in telecommunications companies in Jordan, through a case study on Orange Telecom Company. The study adopted the descriptive survey method to describe the reality of the phenomenon being studied. The study sample consisted of (140) workers in the Orange Jordan Telecom Company. To achieve the objectives of the study, the researcher designed a questionnaire in order to identify the impact of empowerment management on organizational planning.Accordingly, the study reached a set of results, including:The dimension of incentives as one of the dimensions of administrative empowerment ranked first and with a high degree of importance among the dimensions, and the arithmetic mean of the incentives dimension reached (4.186).The dimensions "teamwork", "delegation of authority", "organizational culture" and "participation in decision-making" came to a high degree in terms of importance, and the previous dimensions ranked second, third, fourth and fifth, respectively in terms of importance. The arithmetic means of the aforementioned dimensions were (4.142, 4.072, 4.065, 4.036) respectively.
... Obtaining customer satisfaction is a key factor in establishing a strong long-term relationship for the relevant company, and this leads to customer's loyalty and repeated purchases, and also a source of promotion for their products (Al-Da'abseh, et al., 2018). However, many of the large electrical industrial companies in Jordan do not give this area the attention it deserves compared to what competitors are doing in the same industry (Alshare, 2017(Alshare, , 2018. After-sale services are considered one of the thorny issues today in light of the great technological progress, especially among companies producing electrical appliances globally, as these companies seek to acquire a large market share, by satisfying the needs and desires of their customers after completing the purchase process, by providing after-sale services of maintenance, preparation, and guarantee of products. ...
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The study aimed to identify the extent of Jordanian costumers' satisfaction with electrical applianc-es' after-sale services offered by both LG and Samsung companies. The researcher used the analytic descriptive approach for data collection from the primary resources through developing a questionnaire for the purposes of this study. The sample of the study included 400 clients for L.G and Samsung companies. The results of the study indicate a relationship between after-sale services offered by both companies and consumers' satisfaction. In addition, there was a relationship between quality guarantee certificate offered by LG and Samsung companies for electrical appliances and consumers' satisfaction. In light of the results, the study recommended with the necessity of the existence of a specialized team within the company to offer maintenance services, offering financial compensations in case there is a technical error with any product or substituting the product.
... In the past, the social communication of people depended on face to face meetings. With the development of culture and science, human communication capabilities increased with lack of dependence on the direct, face-to-face relationships (Alshare, 2018;. Regardless of the form of the techniques used in communication, it is important to focus on the role of the communication processes as an indispensable activity in asserting the social existence of man (Ahmed, 2013;Al-Salaymeh & Alkhawaldeh, 2019;Al-Zawahreh, Mahmoud & Alkhawaldeh, 2018). ...
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The study aimed to identify the impact of social media websites on the moral and social behavior of the students of Jordanian universities. A questionnaire was adopted and distributed among 1000 students from Jordanian universities. The Statistical Package for the Social Science version 23.0 was used to analyze the data. The findings of the study indicated that the social media websites (Facebook, Twitter, YouTube, and WhatsApp) have an impact on developing the moral and social attitudes of the students of Jadara University of Jordan, there are differences in the responses of the sample of the study concerning the development of the moral and social attitudes due to gender, age, qualification and knowledge of English language and academic level control variables. The study recommended controlling the social media websites and spreading the awareness among students about the importance of using social media websites and not sitting for long periods because of health risks, reducing their negative effects, wasting of production capacity resulting from web-addiction that may cause wasting their future.
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Discusses the use of computer-based telecommunications through the Internet and commercial online services to bring immediacy and individualization to the school curriculum. Topics include integrating telecommunications into the curriculum, basic Internet tools, e-mail, the World Wide Web, and resources on the Internet for curriculum planning. (LRW)
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