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Success Factors of Thailand E-Commerce

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Abstract

E-commerce has become the performance tools for not only to an individual company but also country gain and competitive opportunity. Creating successful e-commerce businesses is not an easy task, especially in the extremely competitive market. This study reviews key success factors that are crucial for the success of an e-commerce business. Through this study, the 26 target companies that had succeeded in B2C, B2B, and e-business were charged to distinguish the factors associated with success in utilizing e-commerce and e-business. The thirteen success factors variables were estimated using a ranking scale from one to five. The mean value and the standard deviation were applied to interpret the factors. Factors with the mean value higher than 4.5 were taken to be the potential success factors of e-commerce and e-business. The study disclosed that 5 of 13 proposed factors were selected to be the potential common success factors related to B2C, B2B, and e-business.
... E-Commerce Application integrates the product marketing process as well as managing products, financial management, and goods supplier management. However, to achieve a successful online business, an E-Commerce application is needed that has additional features that can help meet business needs, a measure of the success factors of online businesses based on research conducted (Otanasap et al , 2019) one of which is the precise direction of goods and services business, this means a strong understanding and proficiency and service to customer behavior, as well as an optimal delivery system and after-sales service, Have large enough variation of goods and services for consumers to take into their consideration, this means online customer typically conduct research before actual purchase, accordingly, Business with well-presented details and significant variation of goods and services will hasten and ease customer decision. ...
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