Article

MARKET ORIENTATION AND HIGHER EDUCATION: OPTIONS IN A CHANGING WORLD

January 2003
Ushus - Journal of Business Management 2(1):48-60

DOI:10.12725/ujbm.2.5

Authors:

This paper concentrates on the changes that are taking place in the higher education sector worldwide and explains how a more market oriented approach would enable the institutions to perform better. The author also suggests measures to make the institutions more market oriented and makes an effort to develop an education marketing mix.

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ResearchGate has not been able to resolve any references for this publication.

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MARKET ORIENTATION AND HIGHER EDUCATION: OPTIONS IN A CHANGING WORLD

Abstract

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