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Abstract

The purpose of this study is to highlight the contribution of internal communication as a tool to assist the organizational changes, the study was conducted by Algeria Telecom in Mascara unit, the later knew a number of organizational changes in recent years, particulary a very important structural change in its culture, its systems, as well as the functions, powers and responsibilities of its human resources. We could detect the existence of a positive impact of internal communication in the success of organizational change. We can not reach the purposes without effective internal communication. Keys words: Internal Communication, Organizational Change, Change‘s Resistance, Algeria Telecom.
2019 ﻞﻳﺮﻓأ :ﺮﻬﺸﻟ/02:دﺪﻋ ،05:ﺪﻠا
ﺔﻓﺮﻌﳌا ﻊﻴﻣﺎﳎ ﺔﻠﳎ
71
رودلﺎﺼﺗﻻا ﺧاﺪﻟاـﳒإ ﰲ ﻲﻠـﻨﺘﻟا ﺮـﻴﻴﻐﺘﻟا حـﻤﻴﻈـ
ـﻟﺎـتﻻﺎﺼﺗا ،ﺮـﺋاﺰـﳉا ﺴﻌﻣــ
The Role of Internal Communication for Success Organizational Change,
Case: Algeria Telecom, Mascara
ﲔﻣﻷا روﺮﺸﻣ )ﺐﻟﺎﻃ ﻩارﻮﺘﻛد(
1
،د .قﺎﺤﺳإ ﲏﻴﺴﺣ
2
،ﲔﺴﺣ ﺔﺠﻠﺛﻮﺑ )ﺐﻟﺎﻃ ﻩارﺘﻛد(
3















مﻼﺘﺳﻻا ﺦﻳرO :11/03/2019 لﻮﺒﻘﻟا ﺦﻳرO :07/05/2019 ﺮﺸﻨﻟا ﺦﻳرO: 11/06/2019
ﺺﺨﻠﻣ



 

ﺔﻴﺣﺎﺘﻔﳌا تﺎﻤﻠﻜﻟالﺎﺼﺗﻻا ،ﻲﻠﺧاﺪﻟا ﲑﻴﻐﺘﻟا ،ﻲﻤﻴﻈﻨﺘﻟا ﺔﻣوﺎﻘﻣ ،ﲑﻴﻐﺘﻟا تﻻﺎﺼﺗا ﺮﺋاﺰﳉا.
ﻒﻴﻨﺼﺗJEL
Abstract
:
The purpose of this study is to highlight the contribution of internal communication as
a tool to assist the organizational changes, the study was conducted by Algeria Telecom in
Mascara unit, the later knew a number of organizational changes in recent years, particulary a
very important structural change in its culture, its systems, as well as the functions, powers
and responsibilities of its human resources.
We could detect the existence of a positive impact of internal communication in the
success of organizational change. We can not reach the purposes without effective internal
communication.
Keys words:
Internal Communication, Organizational Change, Change‘s Resistance,
Algeria Telecom.
: JEL classification codes
ﻞﺳﺮﳌا ﻒﻟﺆﳌا : ،ﻹاﻞﻴﳝ:

ﺔﺠﻠﺛﺑ ﲔﺴﺣ،د.ط /ﲏﻴﺴﺣ قﺎﺤﺳإ.د /روﺮﺸﻣ ﲔﻣﻷا ﷴ،د.ط
ﻮﻔﻟﺆﳌا
72
ﺪﻴﻬﲤ:
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ﺮﻜﺴﻌﻣ ﺔﻳﻻﻮﻟ ﺮﺋاﺰﳉا تﻻﺎﺼﺗا ﺔﺴﺳﺆﻣ ﰲ ﻲﻤﻴﻈﻨﺘﻟا ﲑﻴﻐﺘﻟا حﺎﳒإ ﰲ ﻲﻠﺧاﺪﻟا لﺎﺼﺗﻻا ﻢﻫﺎﺴﻳ ﻞﻫ ؟
1 - ﻹا يﺮﻈﻨﻟا رﺎﻃ:
1.1 - ﻲﻠﺧاﺪﻟا لﺎﺼﺗﻻاLa Communication Interne :


1




2

  


  


3
2.1 - ﻲﻠﺧاﺪﻟا لﺎﺼﺗﻻا ﺐﻴﻟﺎﺳأ:



لﺎﻘﳌا ناﻮﻨﻋ:
ﻲﻤﻴﻈﻨﺘﻟا ﲑﻴﻐﺘﻟا حﺎﳒإ ﰲ ﻲﻠﺧاﺪﻟا لﺎﺼﺗﻻا رود
73




12..1 - ﺔﻳﺪﻴﻠﻘﺘﻟا قﺮﻄﻟا :
-
ﰊﺎﺘﻜﻟا لﺎﺼﺗﻻا بﻮﻠﺳأ:



4
-
ﻲﻬﻔﺸﻟا لﺎﺼﺗﻻا بﻮﻠﺳأ:




5

-
رﻮﺼﳌا لﺎﺼﺗﻻا بﻮﻠﺳأ:





6
12..2 - ﺔﺜﻳﺪﳊا قﺮﻄﻟا :
-
لﺎﺼﺗﻻا بﻮﻠﺳأﱐوﱰﻜﻟﻹا
:




7

ﺔﻴﺒﺼﻌﻟا ﺔﻳﻮﻐﻠﻟا ﺔﳎﱪﻟا :

        


8

- ﱄدﺎﺒﺘﻟا ﻞﻴﻠﺤﺘﻟا بﻮﻠﺳأ :


ﺔﺠﻠﺛﺑ ﲔﺴﺣ،د.ط /ﲏﻴﺴﺣ قﺎﺤﺳإ.د /روﺮﺸﻣ ﲔﻣﻷا ﷴ،د.ط
ﻮﻔﻟﺆﳌا
74


9




10
- يرﺎﻫﻮﺟ ةﺬﻓ بﻮﻠﺳأ :
     





11



3.1 - ﻲﻤﻴﻈﻨﺘﻟا ﲑﻴﻐﺘﻟا:


12
13..1 - ﻲﻤﻴﻈﻨﺘﻟا ﲑﻴﻐﺘﻟا ﻞﺣاﺮﻣ:


ﳉاﻢﻗر لوﺪ 1:ﻞﺣاﺮﻣ
ﲑﻴﻐﺘﻟا ةرادإ








رﺪﺼﳌا :،ﻒﻠﺧ لﻼﺑ ﺔﻧرﺎﻜﺴﻟا ،ﱃوﻷا ﺔﻌﺒﻄﻟا ،ندرﻷا ،نﺎﻤﻋ ،ﻊﻳزﻮﺘﻟاو ﺮﺸﻨﻠﻟ ةﲑﺴﳌا راد ،يرادﻹاو ﻲﻤﻴﻈﻨﺘﻟا ﺮﻳﻮﻄﺘﻟا2009 ص ،72.
لﺎﻘﳌا ناﻮﻨﻋ:
ﻲﻤﻴﻈﻨﺘﻟا ﲑﻴﻐﺘﻟا حﺎﳒإ ﰲ ﻲﻠﺧاﺪﻟا لﺎﺼﺗﻻا رود
75
2.3.1 - ﻲﻤﻴﻈﻨﺘﻟا ﲑﻴﻐﺘﻟا ﻞﺣاﺮﻣ لﻼﺧ ﺔﻴﻠﺧاﺪﻟا تﻻﺎﺼﺗﻻا رود:





13











14



وأ :ﻠﺧاﺪﻟا تﻻﺎﺼﺗﻻا ﺔﳘﺎﺴﻣ ﺪﻴﻠﳉا ﺔﺑاذإ ﺔﻠﺣﺮﻣ لﻼﺧ ﺔﻴ






15



ﺔﺠﻠﺛﺑ ﲔﺴﺣ،د.ط /ﲏﻴﺴﺣ قﺎﺤﺳإ.د /روﺮﺸﻣ ﲔﻣﻷا ﷴ،د.ط
ﻮﻔﻟﺆﳌا
76
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
16
ﺎﻴﻧ : ﲑﻴﻐﺘﻟا ﺔﻠﺣﺮﻣ لﻼﺧ ﺔﻴﻠﺧاﺪﻟا تﻻﺎﺼﺗﻻا ﺔﳘﺎﺴﻣ






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17

ﺎﺜﻟ : ﺪﻴﻠﳉا ةدﺎﻋإ ﺔﻠﺣﺮﻣ لﻼﺧ ﺔﻴﻠﺧاﺪﻟا تﻻﺎﺼﺗﻻا ﺔﳘﺎﺴﻣ
     
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
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


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18
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


لﺎﻘﳌا ناﻮﻨﻋ:
ﻲﻤﻴﻈﻨﺘﻟا ﲑﻴﻐﺘﻟا حﺎﳒإ ﰲ ﻲﻠﺧاﺪﻟا لﺎﺼﺗﻻا رود
77


4.1- تﺎﺳارﺪﻟا ﺔﻘﺑﺎﺴﻟا :


ﳉالوﺪ ﻢﻗر 2 :ﺔﻘﺑﺎﺴﻟا تﺎﺳارﺪﻟا
ﺔﺳارﺪﻟا ناﻮﻨﻋ
ﺚﺣﺎﺒﻟا
ﺔــــﻴـــــﺑﺮـــﻌﻟا تﺎـــــــــــﺳارﺪﻟا











 



 

 
         






 

 
 

         


 

 

 
       
       
 


     

 


 

 
 
         
ﺔﺠﻠﺛﺑ ﲔﺴﺣ،د.ط /ﲏﻴﺴﺣ قﺎﺤﺳإ.د /روﺮﺸﻣ ﲔﻣﻷا ﷴ،د.ط
ﻮﻔﻟﺆﳌا
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
 

 
         

  

       
 
ﺔــــﻴـــﺒــــﻨــــﺟﻷا تﺎــــﺳارﺪﻟا


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


 

        


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
 
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 
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
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


 


          



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
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

          


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



 

 
رﺪﺼﳌا :ﲔﺜﺣﺎﺒﻟا داﺪﻋإ ﻦﻣ.
لﺎﻘﳌا ناﻮﻨﻋ:
ﻲﻤﻴﻈﻨﺘﻟا ﲑﻴﻐﺘﻟا حﺎﳒإ ﰲ ﻲﻠﺧاﺪﻟا لﺎﺼﺗﻻا رود
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5.1 -
ﺮﺋاﺰﳉا تﻻﺎﺼﺗا ﺔﺴﺳﺆﻣ ﰲ ﻲﻠﺧاﺪﻟا لﺎﺼﺗﻻا:
15..1 -
ﺮﺋاﺰﳉا تﻻﺎﺼﺗا ﺔﺴﺳﺆﻣ ﰲ ﻲﻠﺧاﺪﻟا لﺎﺼﺗﻻا تﻮﺘﺴﻣ










   



15..2 - ﺮﺋاﺰﳉا تﻻﺎﺼﺗا ﺔﺴﺳﺆﻣ ﰲ ﻲﻠﺧاﺪﻟا لﺎﺼﺗﻻا ﻂﻄﳐ:

ﳉا ﻢﻗر لوﺪ3 : ﺮﻜﺴﻌﻣ ﺔﻳﻻﻮﺑ تﻻﺎﺼﺗﻼﻟ ﺔﻴﺗﺎﻴﻠﻤﻌﻟا ﺔﻳﺮﻳﺪﳌا ﰲ ﻲﻠﺧاﺪﻟا لﺎﺼﺗﻻا ﻂﻄﳐ
ﻞﺋﺎﺳﺮﻟا
فاﺪﻫﻷا
ﺔﻟوﺆﺴﳌا ﺔﻬﳉا
ﻞﺻاﻮﺘﻟا ﺔﻘﻳﺮﻃ
ﻞﺻاﻮﺘﻟا ﺔﻠﻴﺳو
ﺔﺳﺎﻴﺳ
ةدﻮﳉا






 
  


   

ءﺎﻐﺻﻹا
ﻦﺋﺰﻠﻟ











ﺔﻠﳎ
ﺔﻳﺮﻳﺪﳌا









   

رﺪﺼﳌا :ﺔﺴﺳﺆﳌا ﻖﺋو ﻰﻠﻋ دﺎﻤﺘﻋﻻ ﲔﺜﺣﺎﺒﻟا داﺪﻋإ ﻦﻣ.
ﺔﺠﻠﺛﺑ ﲔﺴﺣ،د.ط /ﲏﻴﺴﺣ قﺎﺤﺳإ.د /روﺮﺸﻣ ﲔﻣﻷا ﷴ،د.ط
ﻮﻔﻟﺆﳌا
80
6.1 - ﺮﺋاﺰﳉا تﻻﺎﺼﺗا ﺔﺴﺳﺆﻣ ﰲ ﻲﻤﻴﻈﻨﺘﻟا ﲑﻴﻐﺘﻟا






16..1 - ﺮﺋاﺰﳉا تﻻﺎﺼﺗا ﺔﺴﺳﺆﻣ ىﻮﺘﺴﻣ ﻰﻠﻋ ﲑﻴﻐﺘﻟا عاﻮﻧأ


- مﻷا ﺔﺴﺳﺆﻤﻠﻟ ﺔﻴﻜﻠﳌا ﲑﻴﻐﺗ :



      

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
- ﲑﻴﻐﺗﺔﻴﺗﺎﻴﻠﻤﻌﻟا ﺔﻳﺮﻳﺪﻤﻠﻟ ﺔﻴﻤﺴﺘﻟاو ﻞﻜﻴﳍا 




    

لﺎﻘﳌا ناﻮﻨﻋ:
ﻲﻤﻴﻈﻨﺘﻟا ﲑﻴﻐﺘﻟا حﺎﳒإ ﰲ ﻲﻠﺧاﺪﻟا لﺎﺼﺗﻻا رود
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- ﺎﻴﺟﻮﻟﻮﻨﻜﺘﻟا ﲑﻴﻐﺘﻟا

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
- ﻞﻤﻌﻟا ﻢﻈﻧ ﲑﻐﺗ
     

- ﺔﺴﺳﺆﳌا ﺔﻓﺎﻘﺛو ﺔﻳﺮﺸﺒﻟا دراﻮﳌا ﰲ ﲑﻴﻐﺘﻟا




19
16..2 - ﲑﻴﻐﺘﻟا ﺔﻴﻠﻤﻋ ﻦﻣ ﺔﻴﺗﺎﻴﻠﻤﻌﻟا ﺔﻳﺮﻳﺪﳌا فاﺪﻫأ









               

  


ﺔﺠﻠﺛﺑ ﲔﺴﺣ،د.ط /ﲏﻴﺴﺣ قﺎﺤﺳإ.د /روﺮﺸﻣ ﲔﻣﻷا ﷴ،د.ط
ﻮﻔﻟﺆﳌا
82


7.1 - ﺔﺳارﺪﻟا تﺎﻴﺿﺮﻓ:

ﺔﺴﻴﺋﺮﻟا ﺔﻴﺿﺮﻔﻟا:

ﺔﻴﻋﺮﻔﻟا تﺎﻴﺿﺮﻔﻟا:




8.1 - ﺔﺳارﺪﻟا جذﻮﳕ:
ﻢﻗر ﻞﻜﺸﻟا1 :ﺔﺳارﺪﻟا جذﻮﳕ
 
ﻞﻘﺘﺴﻣ ﲑﻐﺘﻣ ﻊﺑO ﲑﻐﺘﻣ
ﲑﻐﺘﻣ
ﻲﻠﺧاﺪﻟا لﺎﺼﺗﻻا
ﻲﻤﻴﻈﻨﺘﻟا ﲑﻴﻐﺘﻟا ﲑﻐﺘﻣ
لوﻷا ﺪﻌﺒﻟا
:

لوﻷا ﺪﻌﺒﻟا

ﱐﺎﺜﻟا ﺪﻌﺒﻟا
:

ﺚﻟﺎﺜﻟا ﺪﻌﺒﻟا
:

ﱐﺎﺜﻟا ﺪﻌﺒﻟا

ﻊﺑاﺮﻟا ﺪﻌﺒﻟا
:

ﺲﻣﺎﳋا ﺪﻌﺒﻟا
:

ﺚﻟﺎﺜﻟا ﺪﻌﺒﻟا

سدﺎﺴﻟا ﺪﻌﺒﻟا
:

ﻊﺑﺎﺴﻟا ﺪﻌﺒﻟا
:

ﻊﺑاﺮﻟا ﺪﻌﺒﻟا

ﻦﻣﺎﺜﻟا ﺪﻌﺒﻟا
:

رﺪﺼﳌا :ﺜﺣﺎﺒﻟا داﺪﻋإ ﻦﻣ.
2 - ﺔﻴﻧاﺪﻴﳌا ﺔﺳارﺪﻟا:
1.2 - تﺎﻴﺒﻟاو ﺔﻨﻴﻌﻟا:
    


لﺎﻘﳌا ناﻮﻨﻋ:
ﻲﻤﻴﻈﻨﺘﻟا ﲑﻴﻐﺘﻟا حﺎﳒإ ﰲ ﻲﻠﺧاﺪﻟا لﺎﺼﺗﻻا رود
83



2.2 - سﺎﻴﻘﻟا ةادأ تﺎﺒﺛو ﺔﻗد:
               


20




V



ﳉا ﻢﻗر لوﺪ4 : ﺔﺳارﺪﻟا تاﲑﻐﺘﳌ تﺎﺒﺜﻟا تﻼﻣﺎﻌﻣ ﺔﻤﻴﻗ



رﺪﺼﳌا: ﺜﺣﺎﺒﻟا داﺪﻋإ ﻦﻣ ﺞﻣﺮﺑ ﺞﺋﺎﺘﻧ ﺐﺴﺣ spss
3.2 - ﺔﺳارﺪﻟا ﺔﻨﻴﻌﻟ ﻲﺋﺎﺼﺣﻹا ﻒﺻﻮﻟا:


ﺔﺠﻠﺛﺑ ﲔﺴﺣ،د.ط /ﲏﻴﺴﺣ قﺎﺤﺳإ.د /روﺮﺸﻣ ﲔﻣﻷا ﷴ،د.ط
ﻮﻔﻟﺆﳌا
84
ﳉا ﻢﻗر لوﺪ5 :ﺔﻨﻴﻌﻠﻟ ﺔﻴﻔﻴﻇﻮﻟا و ﺔﻴﺼﺨﺸﻟا ﺺﺋﺎﺼﺨﻠﻟ ﺎﻘﻓو ﺔﻨﻴﻌﻟا داﺮﻓأ ﻊﻳزﻮﺗ.
ﺮـﻴﻐﺘﳌا ﺔــﺌﻔﻟا
ﺔﻳﻮﺌﳌا ﺔﺒﺴﻨﻟا
(%)
ﲑﻐﺘﳌا ﺔـــﺌﻔﻟا
ﺔﻳﻮﺌﳌا ﺔﺒﺴﻨﻟا
(%)
ﺲـﻨﳉا

ةﱪﳋا
ﺔﻴﻨﻬﳌا


عﻮــﻤا


ﻦـﺴﻟا


عﻮــﻤا



ىﻮﺘﺴﳌا
ﻲﻔﻴﻇﻮﻟا


عﻮــﻤا

ىﻮﺘﺴﳌا
ﻲﻤﻴﻠﻌﺘﻟا


عﻮــﻤا



عﻮــﻤا

رﺪﺼﳌا :ﺜﺣﺎﺒﻟا داﺪﻋإ ﻦﻣ ﺞﻣﺮﺑ ﺞﺋﺎﺘﻧ ﺐﺴﺣ spss











لﺎﻘﳌا ناﻮﻨﻋ:
ﻲﻤﻴﻈﻨﺘﻟا ﲑﻴﻐﺘﻟا حﺎﳒإ ﰲ ﻲﻠﺧاﺪﻟا لﺎﺼﺗﻻا رود
85


4.2 -
ﺔﺳارﺪﻟا ﺔﻨﻴﻋ تﺎﻫﺎﲡا رﺎﺒﺘﺧا:
ﳉا ﻢﻗر لوﺪ6 :ﺔﺳارﺪﻟا ﺔﻨﻴﻋ تﺎﻫﺎﲡا رﺎﺒﺘﺧا لوﺪﺟ
تاﲑﻐﺘﳌا
ﰊﺎﺴﳊا ﻂﺳﻮﺘﳌا
يرﺎﻴﻌﳌا فاﺮﳓﻻا
ﺔﻴﳘﻷا ىﻮﺘﺴﻣ






رﺪﺼﳌا :ﺜﺣﺎﺒﻟا داﺪﻋإ ﻦﻣ ﺞﻣﺮﺑ ﺞﺋﺎﺘﻧ ﺐﺴﺣ spss




    












ﺔﺠﻠﺛﺑ ﲔﺴﺣ،د.ط /ﲏﻴﺴﺣ قﺎﺤﺳإ.د /روﺮﺸﻣ ﲔﻣﻷا ﷴ،د.ط
ﻮﻔﻟﺆﳌا
86
5.2 - تﺎﻴﺿﺮﻔﻟا رﺎﺒﺘﺧا ﺞﺋﺎﺘﻧ:
25..1 - طﺎﺒﺗرﻻا ﻞﻣﺎﻌﻣ رﺎﺒﺘﺧا
ﳉا ﻢﻗر لوﺪ7 :ﻲﻤﻴﻈﻨﺘﻟا ﲑﻴﻐﺘﻟا حﺎﳒ دﺎﻌﺑأو ﻲﻠﺧاﺪﻟا لﺎﺼﺗﻻا ﲔﺑ طﺎﺒﺗرﻻا ﻞﻣﺎﻌﻣ رﺎﺒﺘﺧا لوﺪﺟ.


















رﺪﺼﳌا :ﺜﺣﺎﺒﻟا داﺪﻋإ ﻦﻣ ﺞﻣﺮﺑ ﺞﺋﺎﺘﻧ ﺐﺴﺣ spss



      


=
25..2 - ﻂﻴﺴﺒﻟا راﺪﳓﻻا رﺎﺒﺘﺧا
ﺔﺴﻴﺋﺮﻟا ﺔﻴﺿﺮﻔﻟا

ﳉا ﻢﻗر لوﺪ8 :ﺔﻴﺴﻴﺋﺮﻟا ﺔﻴﺿﺮﻔﻠﻟ ﻂﻴﺴﺒﻟا راﺪﳓﻻا رﺎﺒﺘﺧا ﺞﺋﺎﺘﻧ.
β














رﺪﺼﳌا: ﺜﺣﺎﺒﻟا داﺪﻋإ ﻦﻣ ﺞﻣﺮﺑ ﺞﺋﺎﺘﻧ ﺐﺴﺣ spss



لﺎﻘﳌا ناﻮﻨﻋ:
ﻲﻤﻴﻈﻨﺘﻟا ﲑﻴﻐﺘﻟا حﺎﳒإ ﰲ ﻲﻠﺧاﺪﻟا لﺎﺼﺗﻻا رود
87


ﺔﻴﻋﺮﻔﻟا تﺎﻴﺿﺮﻔﻟا:
- ﱃوﻷا ﺔﻴﻋﺮﻔﻟا ﺔﻴﺿﺮﻔﻟا:

ﳉا ﻢﻗر لوﺪ9 :ﱃوﻷا ﺔﻴﻋﺮﻔﻟا ﺔﻴﺿﺮﻔﻠﻟ ﻂﻴﺴﺒﻟا راﺪﳓﻻا رﺎﺒﺘﺧا ﺞﺋﺎﺘﻧ
β











  




رﺪﺼﳌا :ﺜﺣﺎﺒﻟا داﺪﻋإ ﻦﻣ ﺞﻣﺮﺑ ﺞﺋﺎﺘﻧ ﺐﺴﺣ spss






- ﺔﻴﻧﺎﺜﻟا ﺔﻴﻋﺮﻔﻟا ﺔﻴﺿﺮﻔﻟا :

ﳉا ﻢﻗر لوﺪ10 :ﺔﻴﻧﺎﺜﻟا ﺔﻴﻋﺮﻔﻟا ﺔﻴﺿﺮﻔﻠﻟ ﻂﻴﺴﺒﻟا راﺪﳓﻻا رﺎﺒﺘﺧا ﺞﺋﺎﺘﻧ
β










  




رﺪﺼﳌا :ﺜﺣﺎﺒﻟا داﺪﻋإ ﻦﻣ ﺞﻣﺮﺑ ﺞﺋﺎﺘﻧ ﺐﺴﺣ spss

                
ﺔﺠﻠﺛﺑ ﲔﺴﺣ،د.ط /ﲏﻴﺴﺣ قﺎﺤﺳإ.د /روﺮﺸﻣ ﲔﻣﻷا ﷴ،د.ط
ﻮﻔﻟﺆﳌا
88



- ﺔﺜﻟﺎﺜﻟا ﺔﻴﻋﺮﻔﻟا ﺔﻴﺿﺮﻔﻟا :

ﳉا ﻢﻗر لوﺪ11 :ﺔﺜﻟﺎﺜﻟا ﺔﻴﻋﺮﻔﻟا ﺔﻴﺿﺮﻔﻠﻟ ﻂﻴﺴﺒﻟا راﺪﳓﻻا رﺎﺒﺘﺧا ﺞﺋﺎﺘﻧ
β















رﺪﺼﳌا :ﺜﺣﺎﺒﻟا داﺪﻋإ ﻦﻣ ﺞﻣﺮﺑ ﺞﺋﺎﺘﻧ ﺐﺴﺣ spss




- ﺔﻌﺑاﺮﻟا ﺔﻴﻋﺮﻔﻟا ﺔﻴﺿﺮﻔﻟا :

ﳉا ﻢﻗر لوﺪ12 :ﺔﻌﺑاﺮﻟا ﺔﻴﻋﺮﻔﻟا ﺔﻴﺿﺮﻔﻠﻟ ﻂﻴﺴﺒﻟا راﺪﳓﻻا رﺎﺒﺘﺧا ﺞﺋﺎﺘﻧ.
β










  




رﺪﺼﳌا :ﺜﺣﺎﺒﻟا داﺪﻋإ ﻦﻣ ﺞﻣﺮﺑ ﺞﺋﺎﺘﻧ ﺐﺴﺣ spss





لﺎﻘﳌا ناﻮﻨﻋ:
ﻲﻤﻴﻈﻨﺘﻟا ﲑﻴﻐﺘﻟا حﺎﳒإ ﰲ ﻲﻠﺧاﺪﻟا لﺎﺼﺗﻻا رود
89
ﺔﺻﻼﳋا:

ﺔﺳارﺪﻟا ﺞﺋﺎﺘﻧ





ﻻاتﺎﺣاﱰﻗ




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ﺔﺠﻠﺛﺑ ﲔﺴﺣ،د.ط /ﲏﻴﺴﺣ قﺎﺤﺳإ.د /روﺮﺸﻣ ﲔﻣﻷا ﷴ،د.ط
ﻮﻔﻟﺆﳌا
90
ﻊﺟاﺮﳌاو ﺶﻣاﻮﳍا :


é ,  ,   , é  ,
,
è
é,,,,
ش


 j,    ,é   
,,,
ش

,,é,,
,,
,,,

,jxé,é,,
,

éB,ç,

,  , ,  , é
,éQé,,,

  ,  B,    ,é
,,,,

 x ,  Y,  x     
,ç°,,,

  ,      , 
B&°,,,,

,,,





,




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« les deux conceptions de la communication du changement », Revue Française du gestion N° 120
  • Giroux Nicole
  • Giordano Yvonne
Giroux Nicole, Giordano Yvonne, « les deux conceptions de la communication du changement », Revue Française du gestion N° 120, France, 1998, pp 139-150.