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A Research On Social Media Addiction and Dopamine Driven Feedback

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Human relationships in societies consisted of face-to-face relationships until the middle of the 20’th century. Throughout their lives, people have established social relationships with a limited number of people, sharing their sadness and happiness with them. The great technological developments began with the invention of the transistor in the mid-20th century allowed development of portable communication tools and caused great changes in the way of communication of the societies. The virtual chat culture, which started with the introduction of the Internet into the houses, has reached the dimension of media sharing with the spread of mobile devices. Everyone in society has got the chance to become mediatic and famous, and many of them have started to make an effort for it. However, statistical and medical researches have made in recent years that this attractive media is addictive. Research has been conducted on changes in chemical movements and physiological behavior of individuals’ brain and nervous system. In this study, statistical information of the year 2018 on the use of internet and social media in the world are presented. In addition, the concept of addiction, addicted behavior and symptoms were examined. Research made about substances which cause biological and psychological addiction like alcohol, cigarettes and pills and chemicals which affect on behaviour of individuals such as dopamine. Symptoms of mania, depression and bipolar disorder were examined, and similarities between behaviors of individuals using social media for a long time and individuals who are addicted and sick were examined. Keywords: Social Media, Addiction, Dopamine Loop
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... Social-identity incorporates elements of relationships, conversations, sharing, reputation and groups which were conceptualized as separate building blocks in earlier papers. Relationships/presence, linked to pre-teen dopamine-driven behaviour (Macït et al., 2018) and pathway to successful social interaction, and conversations (pre-teens create and share content) are underlying conditions that help empower FoMO (Dhir et al., 2018) and social inclusivity. Group identity links to how pre-teens cluster together as a community, intersecting online and offline interactively (c.f., McLeay et al., 2019). ...
... With growing awareness of mental health issues (c.f., O'Reilly, 2020), there is mounting parental anxiety regarding SM usage. The children's responses articulated a developmental aspect of being noticed, especially with sharing content, which was highly appreciated by the respondents, underscoring dopamine-driven behaviour (Macït et al., 2018). Yet, there was a latent undercurrent in the commentary that could be interpreted as the genesis of a darker sidearticulated as a desire/need to belong to a specific group, acquire possessions (i.e., buying items for sale on Amazon or eBay) and envy on SM, as identified by Wu and Srite (2021). ...
... The dangers of excessive usage associated with digital dependency have been widely documented (Annisette & Lafreniere, 2017; Cheng & Li, 2014; Dhiret al., 2021). The desire to stay connected is paramount, as illustrated by C5 who states 'I like… to see what everyone is doing and to check who has responded to my posts', demonstrating dopamine-driven learned behaviour(Macït et al., 2018). ...
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