Article

Clothes-in-Process: Touch, Texture, Time

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Abstract

Contemporary research on fashion consumption has largely focused on the surface qualities of dress, comprising questions of esthetics, expression, and identity. Rather than thinking about how clothes look, this paper considers how clothes feel. Theorizing clothes as always in-process rather than stable or static, this paper uses touch as lens to explore haptic and sensuous engagements that occur across a garments prosaic biography. Informed by five vignettes from a broader ethnographic project concerning clothes use, touch is located in conversations with hands and bodies. These conversations cultivate somatosensory relations with clothes that are “in-process”, in various states of wear and repair, texture, and time. The material qualities of garments emerge as an active, tangible force that works alongside an evolving dialog of use—as clothes “wear in” or “wear out.” This paper illustrates two ways in which touch informs clothes-in-process: how bodies come to know the fabric of clothes, and how the surface qualities of clothes push back against bodies of wearers. Although mundane and instinctive, the liveliness of materials and the haptic skills that attend to the use of clothes-in-process speak to value, care, and responsibility. But somatosensory relations also encompass discomfort and anxiety, leading to accumulations of clothes as matter out of place. Paying greater attention to the somatosensory registers of the body provides insights about the material meanings of clothes as garments wear over time. In light of the social and environmental implications of clothes and clothes use, such insights are important for advancing knowledge about how wearers interact with their clothes, over time.

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Thesis
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Clothes are inherently geographical objects, yet few of us consider the social and economic significance of their journey from design to production to consumption. The Geographies of Fashion is the first in-depth study of fashion economies from a geographer’s perspective, exploring the complex relationship between our attachment to the clothes we own, love, and desire, and their geographic and economic ties. How far does a garment physically travel from factory to wardrobe? How do clothes come to have social or economic value and who or what creates it? What are the geographies of fashion and how do they interact with one another? This ground-breaking book powerfully reframes fashion spaces, from the body to the city, digital or virtual space to material production, positioning fashion at the centre of contemporary culture and collective identities. Combining contemporary theoretical approaches with a cutting-edge analysis of international fashion brands and institutions including Maison Martin Margiela, Zara, Louis Vuitton, ASOS, and Savile Row, The Geographies of Fashion is essential reading for students of fashion, geography, and related disciplines including sociology, architecture, and design.
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From the softest caress to the harshest blow, touch lies at the heart of our experience of the world. Now, for the first time, this deepest of senses is the subject of an extensive historical exploration. This book fleshes out our understanding of the past with explorations of lived experiences of embodiment from the Middle Ages to modernity. This approach to history makes it possible to foreground the tactile foundations of Western culture—the ways in which feelings shaped society. This book explores a variety of tactile realms; including the feel of the medieval city; the tactile appeal of relics; the social histories of pain, pleasure, and affection; the bonds of touch between humans and animals; the strenuous excitement of sports such as wrestling and jousting; and the sensuous attractions of consumer culture. The book delves into a range of vital issues, from the uses—and prohibitions—of touch in social interaction to the disciplining of the body by the modern state, from the changing feel of the urban landscape to the technologization of touch in modernity. Through poignant descriptions of the healing power of a medieval king's hand or the grueling conditions of a nineteenth-century prison, we find that history, far from being a dry and lifeless subject, touches us to the quick.
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Narratives of clothing reuse and repurpose have centred on second-hand economies, recycling, upcycling and DIY, fashioning a particular kind of ‘wasted’ aesthetic where stitching, darning and patching become visible. But what of clothes that don’t show signs of wear, because they are made from human-made fabrics that degrade much more slowly than organic materials? Drawing on ethnographic ‘fashion journeys’ with young adults from Sydney, Australia, this paper follows polyester clothes, geographically and temporally, beyond of spaces of production, to their everyday use, storage, divestment, reuse and recirculation. Clothing is theorised as always in-process – materially, temporally and spatially – and understood haptically through relations between agentic component materials and human touch. Reconfiguring concepts of fashion waste questions how clothes become redundant: their material memories instead lingering in wardrobes, in stockpiles of divested objects and hand-me-downs, entering cycles of second-hand trade and ultimately, landfill. Polyester manifests a particular variant of material culture: both mundane and malignant, its feel and slow decay result in clothing that seldom slips from the category of surplus to excess in clear ways. An embodied approach, focused on materials and haptic properties of touch and ‘feel’, reveals the contours of an otherwise opaque everyday geography of clothing waste.
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Making offers a series of profound reflections on what it means to create things, on materials and form, the meaning of design, landscape perception, animate life, personal knowledge and the work of the hand. It draws on examples and experiments ranging from prehistoric stone tool-making to the building of medieval cathedrals, from round mounds to monuments, from flying kites to winding string, from drawing to writing. The book will appeal to students and practitioners alike, with interests in social and cultural anthropology, archaeology, architecture, art and design, visual studies and material culture.
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Historical clothes are more than just examples of how past societies dressed—they are imbued with small details of individual lives in their marks of wear. This article explores how these marks evoke memories, and how setting up interactions between personal memories and the materiality of fashion objects creates opportunities for new perspectives in the field of fashion history. The article opens by considering how historians might draw on the methodologies of material culture and archival co-authorship to bring memories into collections research. In order to illustrate these ideas, the article then presents objects from the Museum of London’s fashion collection alongside the author’s own family photographs and stories to show how integrating her grandmother’s memories into her material culture research disrupted the conventional narratives of 1940s austerity fashion. The article concludes by considering how the application of memory to collections research might inform the way that fashion objects are displayed in museums. It suggests that, by focusing on the relationship between visitor memories and the small details of how a garment has been worn and used, museums could create displays which disrupt historical orthodoxies and reveal how echoes of the past continue to shape contemporary fashion cultures.
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This paper explores the role that somatic or bodily touch-based experience of ground surface textures plays in securing a commitment to health-giving exercise practices, and argues that ground-feel is a neglected and underrated dimension of how environments co-constitute health. Past work has largely either overlooked ground-feel or positioned rough ground solely as a barrier to bodily movement. This research, however, informed by mobile and video ethnographies of walking and mountain biking in Scotland, elaborates a number of ways in which the experience of textured terrain can produce sensory and emotional experiences that motivate regular exercise. The possibility of positive tactile as well as visual experiences of landscapes, including uneven as well as smooth surfaces, ought then to be taken more seriously in designing everyday outdoor environments that encourage the energetic movement of bodies. A key challenge is to identify the optimal mix of textured and smooth ground surfaces to encourage increased energetic engagement for the widest range of users.
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This book explores the 'craft of use', the cultivated, ordinary and ingenious ideas and practices that promote satisfying and resourceful use of garments, presenting them as an alternative, dynamic, experiential frame with which to articulate and foster sustainability in the fashion sector. Here Kate Fletcher provides a broad imagining of sustainability in fashion that gives attention to tending and wearing garments, and favours their use as much as their creation. She offers a diversified view of fashion beyond the market and the market's purpose and reveals fashion provision and expression in a world not dependent on continuous consumption. Framing design and use as a single whole, the book uncovers a more contingent and time-dependent role for design in sustainability, recognising that garments, while sold as a product, are lived as a process. Drawing from stories and portrait photography that document the ways in which members of the public from across three continents use their clothes, and the work of seven international design teams seeking to amplify these use practices, Craft of Use presents a changed social narrative for fashion, borne out of ideas of satisfaction and interdependence, of action, knowledge and human agency, that glimpses fashion post-growth.
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This article offers a critique of the concept of hyper-masculinity and a more nuanced, place contingent, critical way to think about masculinity. I use the concept of hyper-masculinity to highlight a conceptual problem between essentialist and de-essentialized notions of gender. Constructionist notions of masculinity (and gender) do not escape the essentialist problem; however, by critiquing and offering a placed conceptualization of hyper-masculinity based on Seattle’s gay leather community, I push the boundaries of masculinity and gender to arrive at a more nuanced, embodied, place-based and contingent understanding of hyper-masculinity thereby side-stepping debates that essentialist/constructionist. Through participant-observations and ethnographic interviews with men who practice hyper-masculinity within the gay leather community in Seattle, USA, I interrogate hyper-masculinity within the community to demonstrate how it reinforces and subverts heterosexual gender roles and homonormativity.
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The aim of this article is to develop a different approach to the study of the material world, one that takes seriously the seemingly banal fact that things are constantly falling out of place. Taking this fact seriously, the article argues, requires us to think about the material world not in terms of ‘objects’, but ecologically, that is, in terms of the processes and conditions under which certain ‘things’ come to be differentiated and identified as particular kinds of ‘objects’ endowed with particular forms of meaning, value and power. The article demonstrates the purchase of this ecological approach through the example of the Mona Lisa. It does so by exploring the rather extraordinary processes of containment and maintenance that are required to keep the Mona Lisa legible as an art object over time.
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Introduction: From Materiality to Plasticity by Jennifer Gabrys, Gay Hawkins and Mike Michael Part I: Plastic Materialities 1. Plastics, Materials and Dreams of Dematerialization by Bernadette Bensaude Vincent 2. Process and Plasticity: Printing, Prototyping and the Prospects of Plastic by Mike Michael Part II: Plastic Economies 3. Made to Be Wasted: PET and Topologies of Disposability by Gay Hawkins 4. The Material Politics of Vinyl: How the State, Industry and Citizens Created and Transformed West Germany’s Consumer Democracy by Andrea Westermann 5. Paying With Plastic: The Enduring Presence of the Credit Card by Joe Deville Part III: Plastic Bodies 6. The Death and Life of Plastic Surfaces: Mobile Phones by Tom Fisher 7. Reflections of an Unrepentant Plastiphobe: An Essay on Plasticity and the STS Life by Jody A. Roberts 8. Plasticizers: A Twenty-First Century Miasma by Max Liboiron 9. Plastics, the Environment and Human Health by Richard Thompson Part IV: New Articulations 10. Where Does This Stuff Come From? Oil, Plastic and the Distribution of Violence by James Marriott and Mika Minio-Paluello 11. International Pellet Watch: Studies of the Magnitude and Spatial Variation of Chemical Risks Associated with Environmental Plastics by Shige Takada 12. Plastic and the Work of the Biodegradable by Jennifer Gabrys
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This article explores the attitudes of seven women to four dress-related activities: shopping for new garments; sorting clothes within the wardrobe; making – specifically knitting – clothes for themselves; and mending damaged items. This topic is of particular interest within the field of fashion and sustainability, because clothing consumption could be reduced if activity were to be diverted from shopping to alternative fashion practices. Positioning these practices as intrinsically rewarding leisure activities may encourage such a shift. The research demonstrates that all four of the dress-related activities occupy a grey area between leisure and chore. However, because perceptions are personal, context dependent and flexible, there is scope for attitudes to be changed. An experimental project indicates that it is possible to reframe mending as a desirable leisure activity by integrating attributes such as social interaction and creativity. This reframing is aided by individuals' concerns about wasting resources, but can also be limited by concerns about wasting time. © 2015 Australia and New Zealand Association of Leisure Studies
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In this article, the authors demonstrate how an anthropologically informed approach that attends to the material culture of occupational safety and health (OSH) offers new insights for such applied research fields. Research into OSH typically seeks to solve its perennial problem of ‘improving’ workers’ health and safety through scholarship dominated by management disciplines, human factors and ergonomic sciences, and psychological and physiological theories. Here, they focus on the example of ‘the safe hand’ and its making through the materiality of gels, water and gloves in the work of health care workers. In doing so they show how organizational, environmental, embodied and biographical elements of OSH intersect with institutionalized and personalized constituents of the material and sensory culture of safety amongst health care workers. They argue that material culture studies have a pivotal role in revising the agendas of applied research and intervention.
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This article was developed from the project ‘Valuing Norwegian Wool’ initiated by the Norwegian National Institute for Consumer Research to generate knowledge on how wool can contribute to sustainable textile consumption, and how value creation can be increased in the Norwegian wool industry. The article will compare consumer perceptions, attitudes, practices and knowledge concerning wool as a material and as garments in Norway and in the United Kingdom, through a case study of wardrobes owned by six middle-class families. The aim is to generate knowledge about the diverse web of aspects that influence consumption of woollen garments. The wardrobe study as a method aims to include the materiality of garments in clothes research in a more direct way. Analysing the materiality in connection with the social and cultural aspects of clothes gives us a better understanding of the relations between materiality and practice.
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Gendered subjectivities emerge historically and geographically, not only in situ, within an ‘authentic’ origin period or site, but through later retrospective commodifications and fantastical popular culture depictions. This article traces the masculine identity of the cowboy as commodified and performed through clothing. The cowboy emerged from colonial origins as a model and myth of frontier masculinity: the ‘rugged outdoor type’. But it was then formularized and stylized when subject to popular culture diffusion, and as accompanying clothing design evolved. Through clothing – advertised by metropolitan manufacturers and consumed across America and beyond – an archetypal, sexualized cowboy ‘look’ thus emerged. The author traces a historical geography of cowboy masculinities in clothing design, from early ‘frontier garments for the outdoor man’ to later Western-wear ‘for that long, lean look’. Related constructions of femininity are also considered, after women's Western-wear clothing lines were produced in the 1950s. To illustrate, I draw on archival brochures, catalogs, and advertising materials from the 1920s to 1970s, as well as discuss the material design of the clothes themselves. I focus especially on the Western snap shirt – an apparel item never actually worn on the nineteenth-century colonial frontier, but that became an ‘essential’ element of the cowboy look, and a vehicle for masculine appearance. Western-wear epitomizes how gendered subject positions are visually constituted in relational fashion via bodies, materials, media, and imagined geographies.
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Tactile response is explored I through recall of subjects for fabric preferences. Shifts in touch preference may occur in one's experience and require bringing the touch experience to one's awareness. To investigate such shifts in preference, subjects who were studying to be designers taking an introductory design course were asked in an open-ended format to describe fabrics they liked to touch. Responses from 123 subjects were analyzed and the three most frequently listed properties they liked to touch were soft, smooth, and warm. Wool was listed by 41 percent as a fabric they disliked touching. Fabrics associated with shifting touch preferences from dislike to like included wool and cotton. Reasons subjects initially disliked a fabric were specific and included attributes of scratchy, rough, and itchy. Fabric combinations that often pleased included soft with warm and smooth with warm. When subjects reported initially liking or disliking a fabric the shift in preference often occurred because of a change in repeated exposure, focus on some features, discovery of new features or new associated experiences. Touch preference shifts were affected by how the fabric would feel on the body, contextual surroundings, and experiences with family. Such an investigation of tactile response and touch preference helps a designer to think about how to optimize user satisfaction with textile products.
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In this article we explore in what ways consumers preconceptions of wool influence their ability to recognize it as a fabric. Do we know that it is wool because it itches, or, conversely, does it itch because we think that it is wool? The analysis builds on three different methods; wardrobe studies, sample tests and interviews, in order to explore both informants’ visual senses, and also applied tactile senses. It aims to bring together social science and textile technology methodologies and understanding in order to understand the properties of wool. It does this through adopting a multisensory understanding of the material. The research aimed to explore the associations with and experiences of wearing wool. This, we argue is as important as the senses in the process of identifying woollen fibres. The research found that the strongest influences in fabric identification were: perceptions of use, fabric type and fibres, colour, structure patterns and the ‘feel’ of the fabric.
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Recent research on how best to support the development of pro-environmental behaviours has pointed towards the household as the scale at which interventions might be most effectively targeted. While pro-environmental behaviour research has tended to focus on the actions of adults, almost one-third of UK households also include children and teenagers. Some research has suggested that young people are particularly adept at exerting influence on the ways in which the household as a whole consumes. Yet this influence is not only one-way; parents continue to have direct input into the ways in which their children relate to and interact with the objects of consumption (such as personal possessions) through routine processes including acquisition, use, keeping and ridding. In this paper I draw on qualitative research with British teenagers to highlight how young people and their parents interact when managing household material consumption. I use this discussion to suggest that promoters of sustainability might increase the efficacy of their efforts by engaging households as complex family units, where individual household members’ distinct priorities are linked by shared familial values, and where family-based group identity is used to encourage shared commitment to lower-impact living.
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In this paper, I introduce knitting as a popular and underexplored creative practice. Geographers have begun to take interest in craft, skill, and ‘the power of making’ to transform social and material relations and offer new possibilities for urban life. In this paper, I sketch ways that geographers may begin to engage with collective and interventionist knitting in urban environments - in terms of socialities, interventions, and materialities. From knitting circles, yarnbombing to community projects, knitters have begun to stitch new enthusiasms, temporalities, sensorial possibilities, and enchantments into the urban fabric. I conclude the paper - with future directions for geographical engagement with a variety of craft practices that encourage reflection on the people, places, and economies, of ‘making things’ through the example of knitting.
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This paper presents a study on sustainable product relationships with an eye on textiles and clothing. A framework is constructed which integrates sustainable product relationships and the field and role of design. As a result, it studies how an empathic design approach could improve a sustainable design process. In order to promote sustainability, designers need to aim at enhancing long-term product relationships. By studying the user's relationships with and attachments to products, designers have the opportunity to create deeper product satisfaction and thereby long-term product relationships. This paper concludes by evaluating how an empathic approach can be of primary importance in promoting sustainable product relationships by deepening current methods of understanding consumers' needs, values and emotions.
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A sustainable material culture is perhaps more about making new relationships than making new things. This paper explores the topography of what we are calling "Design's already made," including its artifacts, practices, and perceptions, via the lens of practice theory and in response to the problem of the largely unsustainable material cultures of design. Our investigation is framed by the term "wearing." Wearing – as a recurrent form of engagement between bodies and designed artifacts or as an index of use and duration – is a multi-modal concept that brings abstract time into specific, situated material and aesthetic relations. We contrast "wearing" to the "object time" (Baudrillard 1998) of material and symbolic systems that make new, purportedly improved, but "inexperienced" things available to us in consumer culture. Wearing induces a critical practice of attending to those things that are declining from object time, which in this era of destructive wasting, need to be recalled, repaired, and repurposed. Wearing reveals that design, in spite of the widespread practice of trading completed designs, is better characterized as unfinished, potentially open to the value-creating processes of its users. We elaborate on this idea by drawing on a range of examples across the design disciplines.
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Fashion is often conflated with transience and novelty, demanding that individuals update themselves regularly in keeping with these changes. In this article, however, I argue that fashion is a way for individuals to articulate an enduring sense of self amid life’s changes. Based on material values evident in second-hand clothing, individuals draw parallels between themselves and the clothes, where old clothes objectify their personal values, of who they are, who they were or who they aspired to be, creating what I call, fashion-as-authenticity. Through old clothing, individuals access selective and imagined realities of different times to authenticate the self and its transformation throughout the course of their lives.
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In Vibrant Matter the political theorist Jane Bennett, renowned for her work on nature, ethics, and affect, shifts her focus from the human experience of things to things themselves. Bennett argues that political theory needs to do a better job of recognizing the active participation of nonhuman forces in events. Toward that end, she theorizes a “vital materiality” that runs through and across bodies, both human and nonhuman. Bennett explores how political analyses of public events might change were we to acknowledge that agency always emerges as theeffect of ad hoc configurations of human and nonhuman forces. She suggests that recognizing that agency is distributed this way, and is not solely the province of humans, might spur the cultivation of a more responsible, ecologically sound politics: a politics less devoted to blaming and condemning individuals than to discerning the web of forces affecting situations and events. Bennett examines the political and theoretical implications of vital materialism through extended discussions of commonplace things and physical phenomena including stem cells, fish oils, electricity, metal, and trash. She reflects on the vital power of material formations such as landfills, which generate lively streams of chemicals, and omega-3 fatty acids, which can transform brain chemistry and mood. Along the way, she engages with the concepts and claims of Spinoza, Nietzsche, Thoreau, Darwin, Adorno, and Deleuze, disclosing a long history of thinking about vibrant matter in Western philosophy, including attempts by Kant, Bergson, and the embryologist Hans Driesch to name the “vital force” inherent in material forms. Bennett concludes by sketching the contours of a “green materialist” ecophilosophy.
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This paper investigates sweat to deepen theoretical understandings of how gender is lived. To do so we adopt a visceral approach that opens possibilities of thinking geographically about the affective ties and emotional bonds of sweat to engage with feminist logics of embodiment. Our interest is in what sweaty bodies can ‘do’. Attention is given to the way that affects, emotions and sensations associated with being sweaty, smelling sweat, as well as touching one’s own sweat, and that of others, provides insights into the gendered lives of people as they move through different context. Our analysis of how gendered is lived through sweaty bodies draws on ‘Summer Living’ narratives of 17 participants who understand themselves as men and live in Wollongong, a city of around 280,000 people on the east coast of New South Wales, Australia. We illustrate the theoretical significance of thinking about sweat for gender and geography by discussing the ambiguity, proximity and collectivity of sweaty bodies; and, the fragility, multiplicity and vitality of sweaty bodies. To conclude we outline how a visceral approach provides possibilities to improve household sustainability policies.
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This article considers materiality in relation to memories of dress and explores why women remember the materiality of clothes they no longer wear or even no longer own. The focus is on two historical case studies of specific garments collected through primary interviews undertaken as part of my doctoral research. One, a black silk-velvet dress, belonged to Mary who had kept the skirt of the garment, with its signs of wear and physical material traces of use. It was bound up with memories of her late brother, who paid for the dress before his death on active service in World War II, and her late husband and their early lives together. Doris’ sister made the other dress for her 21st birthday in 1942. Doris had not kept this cotton-organdie dress, but this decision was full of regret. In her case, retaining memories of the materiality of the garment and the occasion when it was first worn had become a substitute for the garment itself. Both oral histories reveal the significance of materiality at the time a garment is worn and in how dress wears in and on our memories.
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The article discusses the findings from an extensive ethnographic study of contemporary British women’s shoe designers that explored what creativity in shoe design entails. This study profiled 23 shoe designers who create shoes for the high fashion industry. The objective of the study was to tease out how these designers go about creating shoes while at the same time revealing how they perceive and experience their creativity in relation to the commercial world of fashion in which they are engaged. The designers presented in the article are celebrated by the fashion press and buyers internationally as creators of fashion. While the fashion industry enables these designers to create new collections each season, an acceptance that they were creating, or influenced by, fashion was absent from their narratives. Instead, for them, design was defined by creative freedom, expression and personal taste and through the materiality of their creations they were able to present their self-identities. This article presents shoe design as a creative process where materials are significant inspirational stimuli for each designer. Their selection of materials was often triggered by personal emotive reasons, as their sensory, tactile engagements with them would bring forth ideas for particular designs. They narrated creativity as a personal and emotional experience, distinct from fashion, yet each season their designs were commercialized as fashion and were proclaimed by fashion buyers, and other media agents, to be ‘on trend’ in terms of colours, materials and silhouettes. The article explores this paradox between the shoe designers’ desire to be creatively free and their necessary relationship to the commerciality of the fashion industry, examining how fashion works by drawing out the relationship between fashion’s different layers of design, materiality, creativity and commerciality.