This chapter uses an observation of a book launch and a critique of popular punitive ideas to further explore some of the drivers and contingencies which affect UK gang policy-making. This includes the processes by which, ideas about gangs, which often flow from broader beliefs about the nature of the social world, find their way into policies about gangs. These ideas often emanate from policy entrepreneurs within a political elite associated with think tanks, which loop ideas into the policy process through both direct routes of commissioned policy research and less obvious means by influencing policy information streams through the mass media. The analysis begins with a brief overview of the role of think tanks in policy making; presents an ethnographic vignette of the book launch of the book Among the Hoods; critiques political ideas about the relationship between social exclusion and gang formation found in Among the Hoods and then provides an analysis the role of the mass media in policy making. These related themes provide an overview of a policy pathway (Kingdon op cit) in which gang related problems are identified within narrowly defined ontological and epistemic frameworks that result in policies underpinned by ideas known in criminology and policy circles as Right Realism.