Conference Paper

Role of mobile apps in absorptive capabilities of small and medium-sized enterprises in Nigeria

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Although it is known that mobile apps are used for businesses, small and medium-sized enterprises (SMEs) tend to focus more on their internal business activities with little attention to the benefits of mobile apps in sensing opportunities and enhancing external competencies in a dynamic business environment. This study explores the role of mobile app usage in the absorptive capabilities of SMEs in Nigeria. Absorptive capabilities reflect the ability to harness internal and external competencies towards business objectives. Using content analysis, interview responses from 16 SMEs in Nigeria were evaluated. The key findings suggest that SMEs only use mobile apps for training and development, and sales and marketing. The study identifies a need to develop a contextual mobile app that is suited for SMEs in developing country contexts such as Nigeria

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