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"Coworking is not a place, it's a peolple": uma abordagem comunicacional à produção de saberes no Brasil e na França
Abstract and Figures
This research studies the process of knowledge production at coworking through labor
interactions based on discourses from La Plage Digitale (Strasbourg/France) and Nós
Coworking (Porto Alegre/Brazil). The main objective is investigate how the interactional
dynamics manifested by the interweaving of discourses in adherence and in desadherence with the labor activity sustains the process of knowledge production in coworking. It refers to a multiple case study (YIN, 2005), whose corpora encompasses speeches about work. In this case, the data collection techniques developed for the study bring together ergologycal (DURRIVE, 2017) and ergonomic proposals (QUINIOU, 2017), which results in the perceptions of reality expressed by coworkers and coworkings. From the elucidation of the renormalizations produced in the two units of analysis, we advance to the theoretical-ergodiscursive apparatus, guided by the articulation of the theoretical framework. The notions of communication (WOLTON, 2011; COOREN, et al., 2011) and knowledge (POLANYI, 1966, 2005) are rooted in the labor conception of coworking, whose activity is experienced and constructed through the senses and knowledge due to interactions with the other (SCHWARTZ; DURRIVE, 2007, 2015). Based on the mapping of discursive genres (BAKHTIN, 2016), which guides the enunciative dynamics in different constitutive organizational levels, are revealed the ideological systems (VOLÓCHINOV, 2013, 2017) that sustain the valuation attributed by self-body at the ethical act (BAKHTIN, 2010) in activity.
The theoretical-methodological choices made throughout this research and the findings from the field support the thesis that the interweaving of the discourses that build realities in coworking reveals the interactions experienced by workers, through constitutive levels of communication, which are based on different types of knowledge, related in adherence and in desadherence with the activity of work and inebriated by local and global ideological systems.
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... F. Haubrich (*) Feevale University, Novo Hamburgo, Brazil municative practices that nurture the activity of work of individuals engaged in the purpose of working collaboratively." (Haubrich 2019). ...
... The conduction of this research assumes that the staff of both unities of analysis have a clear understanding on the global concept of coworking in at least two of the three waves . Based on the collected data, this section highlights the local translation of that notion but guided by some categories sustained on the definition previously discussed (Haubrich 2019). Therefore, the special attention is applied over interactions in micro, meso, and macro levels, followed by the understanding of the staff role and concluding pointing out the local interpretation of coworking. ...
... The interactions at work in a range of three levels bolster the communicative constitution of coworking as an organization (Haubrich 2019;Haubrich and Freitas 2019). The base of this categorization is its connection with the activity of work. ...
During the last two decades, the labour market of the advanced economies has changed, with the increased use of short-term contracts and higher flexibility in terms of working spaces and work organization. Due to ongoing processes of the globalization and the Industry 4.0 Revolution, distance, location, and time are often no longer considered necessary conditions to make business. In this context, we have witnessed the development and diffusion of coworking spaces (hereinafter CSs). This chapter aims to investigate and compare development, typology, and dynamics of spatial distribution of CSs in two alpha global cities, Prague and Milan, between 2015 and 2019. Using two original geo-referenced databases, the chapter firstly proposes two metrics for quantitative mapping of CSs within basic settlement units in Prague and local identity units in Milan. Local spatial autocorrelation is used to identify spatial clusters in given years, and local spatio-temporal analysis investigated by differential spatial autocorrelation is applied to identify whether changes in spatial patterns over time are spatially clustered. Based on these findings, the chapter highlights similarities and differences in spatial patterns, spatial diffusion, and evolution of CSs in the two cities. Secondly, the chapter provides a discussion on micro-location of CSs in relation to the internal urban spatial structure and its transformation (urban core commercialization, inner city urban regeneration, and gentrification) and thereby the transition to the polycentric city model.
... For instance, the conventional research on coworking highlights the services provided (Appel-Meulenbroek et al., 2020;Moriset, 2011), the location (Akhavan et al., 2019;Merkel, 2015), the business model (Fabbri, 2016;Green, 2014;Scaillerez & Tremblay, 2017), or the neoliberalist appropriation (Constantinescu & Devisch, 2018). Instead, looking towards the labour activity dynamics gets the field and scientific basis closer, promoting a transformative dialogue in both territories (Haubrich, 2019). ...
The text presents a framework to approach knowledge production in coworking spaces from a processual perspective, highlighting human labour's creative and innovative dimensions. The grounded methodology relies upon a humanist view, setting work activity interactions as the central pillar to understand knowledge beyond an instrumental sense.
The chapter addresses entrepreneurship in collaborative spaces from the perspective of the work activity, understanding it as continuous debates of norms. The theoretical study is organised to answer the following questions: do community managers potentially boost entrepreneurship in coworking? If yes, which tools do they have at their disposal to do so? From the six ingredients of competence, it is proposed a model to push entrepreneurial activity in coworking. Two main contributions are made to the literature. First, new ways of working are addressed, understanding the development of entrepreneurial actors in collaborative workplaces. Secondly, it proposes a model to help community managers focus on theirs and the coworkers’ entrepreneurial activity in a collective effort.
Coworking is a concept with multiple layers. In this article, we argue it as an organizational arrangement constituted communicatively and nurtured by the activity of work. This chapter aims to contribute to the discussion of staff supportiveness in coworking. Our emphasis is its mediation role as a mechanism to promote interactivity among people cohabitating in this kind of flexible workplace. We reach this purpose based on a qualitative approach, sustained on field research, and driven by a multiple case study pursued in Porto Alegre (Brazil) and Strasbourg (France). The materiality of the investigation is interactional practices on work, expressed by discourses. This research promotes a dialogical reflection based on the different locations of study, getting beyond a comparative point of view. Amid the results, it is identified that the activity of the staff is overcharged with structural issues, and the challenge is related to staff’s role in the cultural translation of coworking values in the daily decision-making life.
Knowledge Management exploded into visibility as a management topic in the mid-1990s with a significant impact in the IT applications area. It has had high visibility for the last decade and, in recent years, has come under some critical scrutiny - - questioning the success of many of the at- tempts to manage knowledge, especially those with an IT focus, as well as some suggestion that it was merely the latest management fad, now facing inevitable decline. As a counter to this, some experts have proposed the emergence of a "next" generation that both resolves the limitations of the previous generation and offers additional under standing that could lead to more successful ventures. A view of the evolution of Knowledge and Knowledge Management through four stages is presented and a composite model for Next Generation Knowledge Management (NGKM) is proposed, derived from the theories presented by several prominent authors .
The purpose of this paper is to examine the concept of coworking on the basis of reviewing discussions related to this concept and to demonstrate issues for theoretical development. Specifically, first an overview is made on the practical unfolding of coworking, which is the subject of increasing attention in Japan and overseas in recent years. Next, questions that have so far largely been untouched such as what kind of concept coworking is and how it differs from existing related issues, are examined utilizing the two concepts of coworker, i.e. working individual, and coworking space, i.e. workplace. On that foundation, three points are presented as issues for theoretical development. First, to systematically consider coworking based on the knowledge of previous research on working individuals and workplaces. Second, to construct an elaborate theoretical framework based on the review of related previous research. And lastly, to grasp the actual conditions and mechanisms of coworking by focusing on actors that strive to invoke the concepts of coworking while redefining the way of working and associated practices.
Coworking spaces are a rapid growing feature of modern cities, and increasingly popular with freelancers, knowledge workers, start-up communities, and others engaged in non-standard creative urban work. Drawing on ethnographic data gathered in a large case study of coworking spaces in Australia, we develop an economic model of an important aspect of coworking spaces in which a coworking space is a Schelling point. This argues that the main margin of value a coworking space provides is not price competition with serviced offices, or a more pleasant environment than working at home, but as a focal (Schelling) point for finding people, ideas and other resources when you lack the information necessary for coordination. Drawing on ethnographic research, we test some specific predictions the model makes about the organizational and institutional form of successful coworking spaces.
Este texto explora, analítica e empiricamente, a problemática da alienação e (ou) estranhamento, procurando auxiliar na intelecção das bases sócio-históricas que propiciam o seu florescimento dentro da empresa capitalista moderna. Para tanto realiza os seguintes movimentos: primeiro, partindo das concepções teóricas seminais de Marx, procura indicar as formas diferenciadas assumidas pela alienação e (ou)estranhamento, ao longo do século XX e inícios do século XXI, explorando alguns dos seus traços principais. Em seu segundo movimento, esboça uma fenomenologia da subjetividade, explorando, como hipótese, as ricas possibilidades analíticas existentes na obra de maturidade de Lukács, em particular suas noções de reificações inocentes e reificações estranhadas, como pistas férteis a compreensão desse fenômeno social no capitalismo de nossos dias. PALAVRAS-CHAVE: alienação e estranhamento, capitalismo e reificação, taylorismo, toyotismo e subjetividade. THE EXERCISE OF SUBJECTIVITY: the innocent reifications and the estranged reifications Ricardo Antunes This text explores, analytically and empirically, the problem of alienation and (or) estrangement, seeking to help in the intellection of the socio-historical foundations that provide it to flourish within the modern capitalist enterprise. To do so it performs the following movements: first, starting with Marx’s seminal theoretical concepts, it attempts to indicate the different forms assumed by the alienaton and (or) estrangement throughout the twentieth century and early twentyfirst century, exploring some of its main features. In its second motion, it outlines a phenomenology of subjectivity, exploring, as a hypothesis, the rich analytical possibilities existing in Lukács’s mature work, in particular his notions of innocent reification and stranged reification, fertile as clues to understand this social phenomenon in capitalism today. KEYWORDS: alienation and estrangement, capitalism and reification, Taylorism, Toyotism and subjectivity. LES EXERCICES DE LA SUBJECTIVITÉ: les réifications innocentes et les réifications grotesques Ricardo Antunes Ce travail examine de manière analytique et empirique le problème de l’aliénation et (ou) de l’étrangeté afin de contribuer à l’intellection des bases socio-historiques qui permettent son éclosion au sein de l’entreprise capitaliste moderne. Pour ce faire, on procède selon les mouvements suivants : partant des concepts théoriques séminaux de Marx, on essaie tout d’abord de montrer les différentes formes assumées par l’aliénation et (ou) l’étrangeté, au cours du XXe siècle et au début du XXIe siècle, en approfondissant quelques-unes de ses caractéristiques principales. Ensuite, on ébauche une phénoménologie de la subjectivité, en prenant comme hypothèse les riches possibilités d’analyses qui existent dans le travail mature de Lukács, en particulier dans ses notions de réifications innocentes et de réifications grotesques, considérées comme des pistes fertiles pour la compréhension de ce phénomène social dans le capitalisme d’aujourd’hui. MOTS-CLÉS: aliénation et étrangeté, capitalisme et réification, taylorisme, toyotisme et subjectivité. Publicação Online do Caderno CRH: http://www.cadernocrh.ufba.br Publicação Online do Caderno CRH no Scielo: http://www.scielo.br/ccrh
Em áreas do conhecimento como a filosofia, a fenomenologia é compreendida como uma proposta teórica. No âmbito da comunidade científica da Comunicação, no entanto, não há este consenso: a fenomenologia tanto é entendida como uma teoria quanto, mais comumente nos últimos anos, como um método. A questão é que esta ambiguidade pode resultar numa certa fluidez do emprego da abordagem, uma vez que a ausência de uma proposta mais bem definida pode levar ao questionamento dos resultados dos estudos que a empregam como método. Neste contexto, este artigo tem como objetivo discutir esta temática, fazendo um breve levantamento histórico sobre a fenomenologia, debatendo esta relação teórico-metódica, e sugerindo uma proposta de sete passos para o método fenomenológico. Finalmente, esta proposta é usada como uma chave para se analisar estudo feito com este método, cujo resultado revela que a explicitação das técnicas empregadas (como entrevista aprofundada e observação participante) poderia melhorar a compreensão do método na comunidade científica da área de Comunicação.
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Au-delà de l’engouement qu’il suscite, le phénomène du coworking mérite d’être analysé et questionné par rapport aux transformations qu’il porte. Notre propos consiste ici à définir les espaces de coworking, en regard d’autres espaces physiques de création et de conception (tiers-lieux, incubateur, makerspace) et à proposer une lecture structurée de cette catégorie hétérogène. Nous proposons une typologie en fonction de la nature des activités hébergées et du profil des membres. Nous différencions ainsi les espaces généralistes (ouverts) de ceux qui sont spécialisés (ciblés, sectoriels, fermés). Nous mettons également en évidence trois variantes d’espaces de coworking : le café-coworking, les espaces hybrides et les espaces pour entrepreneurs innovants.