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Website Development and Search Engine Optimization
... This history is identified via cookies, which track user activity, and allow those organizations who have utilized Google AdSense to ensure that their marketing message is reaching the right target audience. Vegh [64] explains that AdSense can take several forms, including content, search related, and domain rated links, depending upon what it is that a consumer is searching for. Therefore, careful use of AdSense with keywords can help to promote an organization in an online marketplace. ...
The concept of e-marketing is one which has gained increasing interest within Islamic businesses in recent years. Amin [3] asserts that one of the most critical issues to consider is the legal and moral aspects of e-marketing and the extent to which they fit comfortably within principle notions of Islam and Sharia law. He states that "e-business is a permissible means of doing business provided it is performed in the boundary of Shariah Islamiyyah”. By this he means that any form of e-marketing must clearly demonstrate the key principles of Islam, meaning that marketing must be devoid of any contentious or exaggerated claims and there must be no excessive risk. Of course, one of the principal features of marketing as noted by Kotler and Keller [46] is that marketing is known for accentuating the benefits and features of products and services, and downplaying the negative attributes which potentially could lead to a consumer making an informed decision on the basis of this unbalanced presentation. Arguably, this presents a form of risk which may be at odds with the fundamental tenets of Islam. This paper presents a critical literature review of alternative e-marketing approaches.
This article describes how e-marketing is increasingly gaining interest within Islamic businesses. It is important to consider the extent to which it fits comfortably within principle notions of Islam and Sharia law. An Islamic business should ensure that its e-marketing strategy must be devoid of any contentious or exaggerated claims and there must be no excessive risk. As marketing practices include accentuating the benefits and features of products and services, and downplaying the negative attributes which potentially could lead to a consumer making an informed decision based on this unbalanced presentation. Arguably, this presents a form of risk that may be at odds with the fundamental tenets of Islam. This article presents a case-study of a large bank in Kuwait to identify how e-Marketing can be implemented more effectively to attract new customers and retain the existing ones by critically evaluating the viability of e-marketing strategies for promoting Islamic banking. A set of recommendations are also provided to support all Islamic Banks in the development of an e-marketing strategy.
Crawlers are deployed by a Web search engine for collecting information from different Web servers in order to maintain the
currency of its data base of Web pages. We present studies on the optimization of Web search engines from different perspectives.
We first investigate the number of crawlers to be used by a search engine so as to maximize the currency of the data base
without putting an unnecessary load on the network. Both the static setting, where crawlers are always active, and the dynamic
setting where, crawlers may be activated/deactivated as a function of the state of the system, are addressed. We then consider
the optimal scheduling of the visits of these crawlers to the Web pages assuming these pages are modified at different rates.
Finally, we briefly discuss some other optimization issues of Web search engines, including page ranking and system optimization.
Purpose
The purpose of this paper is to identify the most popular techniques used to rank a web page highly in Google.
Design/methodology/approach
The paper presents the results of a study into 50 highly optimized web pages that were created as part of a Search Engine Optimization competition. The study focuses on the most popular techniques that were used to rank highest in this competition, and includes an analysis on the use of PageRank, number of pages, number of in‐links, domain age and the use of third party sites such as directories and social bookmarking sites. A separate study was made into 50 non‐optimized web pages for comparison.
Findings
The paper provides insight into the techniques that successful Search Engine Optimizers use to ensure a page ranks highly in Google. Recognizes the importance of PageRank and links as well as directories and social bookmarking sites.
Research limitations/implications
Only the top 50 web sites for a specific query were analyzed. Analysing more web sites and comparing with similar studies in different competition would provide more concrete results.
Practical implications
The paper offers a revealing insight into the techniques used by industry experts to rank highly in Google, and the success or otherwise of those techniques.
Originality/value
This paper fulfils an identified need for web sites and e‐commerce sites keen to attract a wider web audience.
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