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Success Factors for the Acceptance of Smart Home Technology Concepts

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Abstract

Digitalization changes consumer markets rapidly. There is an increasing focus on technological innovations as well as concepts that improve daily routines and offer support for self-determined living. Various technology companies have recognized this need and developed different types of hard- and software products, so-called Smart Home (SH) technology. In Germany, the SH technology market is still in its infancy. To increase market success, there is a need to understand which factors influence the acceptance of those products. In this study, the acceptance of different SH concepts was examined, using the frame- work of the Unified Theory of Acceptance and Use of Technology (UTAUT). In a field experiment with 496 participants, acceptance models for two differ- ent SH concepts were assessed. The results of the empirical study suggest that the UTAUT is a valid framework for modelling the acceptance of SH technol- ogy. Overall success factors for the acceptance are Performance Expectancy, Effort Expectancy, Social Influence, and Facilitating Conditions. While there was no difference in the overall structure of the UTAUT models for the different SH concepts, distinct strengths emerged. Theoretical as well as practical implications of these findings for the marketing of SH products are discussed.

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... It is defined as "the degree to which an individual believes that an organizational and technical infrastructure exists to support use of the system" (Venkatesh et al., 2003). This construct has been utilized in SH literature in several studies (Aldossari & Sidorova, 2020;Baudier et al., 2020;Salomon & Müller, 2019), by using almost the same measures, such as possessing the necessary resources and knowledge to use SHs, and to what extent SHs are compatible with existing households and whether there is a specific person or group available to provide help and support when needed. ...
... Effort Expectancy (EE) was originally defined as "the degree of ease associated with the use of the system" (Venkatesh et al., 2003) and reflects on three variables: perceived ease of use (TAM/TAM2) and complexity in Model of Personal Computing (PC) utilization (MPCU). Similar to FCs, this construct has been used in several SH studies (Aldossari & Sidorova, 2020;Baudier et al., 2020;Salomon & Müller, 2019). EE captures the ease of using SH technology, interacting with smart home devices and services, and how easy it is for users to become skillful at using SH devices, services and applications. ...
... This construct reflects on the following variables: PU, jobfit, relative advantage, extrinsic motivation, and outcome expectations. Consistent with EE and FCs, performance expectancy is used in the same references (Aldossari & Sidorova, 2020;Baudier et al., 2020;Salomon & Müller, 2019), indicating the usage of UTAUT to conduct the associated quantitative studies. Performance expectancy captures the usefulness of SH technology and devices, accomplishing home activities more quickly and easily, and increasing people's productivity to perform their daily home activities. ...
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This survey aims to provide a coherent and bibliometric overview of the theories and constructs employed in smart homes acceptance and adoption literature. To achieve the study aims, we conducted a systematic search for every article related to the SH concept, services and applications, user acceptance and adoption, and integrated IoT home appliances and devices, in 10 major library databases, namely, IEEE Digital Library, ACM Digital Library, Association for Information Systems (AIS), Elsevier, Emerald, Taylor and Francis, Wiley InterScience, Springer, Inderscience, and Hindawi. These databases contain literature focusing on smart home adoption using IoT technology. 40 research articles of journal and peer-reviewed conferences were found relating to our research objective, presented and distributed chronologically, by publisher, country, theory and model, key construct, and with full bibliometrics for each article. Additionally, this survey includes a word cloud and a taxonomy of the entire factors used to understand users' acceptance and adoption of smart homes in different contexts and applications. This study has many advantages in covering the current research gap in the literature and also the researchers identify theoretical and practical research implications, research limitations, and recommendations for improving the acceptance and usage of smart homes literature.
... Es zeigt sich aber, dass die soziale Einflussnahme in normativer Hinsicht erheblichen Einfluss auf die Smart-Home-Akzeptanz haben kann (vgl. Bao et al., 2014;Yang, Lee & Zo, 2017;Pal et al., 2018b;Salomon & Müller, 2019 in Kapitel 3.5.2.5). ...
... Shih, 2013;Park et al., 2017;Hubert et al., 2019) und die technische Kompatibilität (Bao et al., 2014;Yang et al., 2017;Pal et al., 2018b) als relevante Adoptionshürden ab. Auch der soziale Einfluss (Bao et al., 2014;Yang et al., 2017;Pal et al., 2018b;Salomon & Müller, 2019) ist zu nennen, was von den Autoren zum Teil auf das relativ hohe Alter der Befragten (Pal et al., 2018b), die relativ geringe Verbreitung von Smart Home (Yang et al., 2017) oder landesspezifische kulturelle Besonderheiten zurückgeführt wird (vgl. Bao et al., 2014). ...
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Die bis dato eher verhaltene Nachfrage nach Smart-Home-Systemen gibt Anlass zu der Frage nach den maßgeblichen Adoptionsbarrieren. In Anbetracht des potentiellen Nutzens dieser Technologien für das Leben der Bewohner – besonders auch im fortschreitenden Alter – besteht darüber hinaus Forschungsbedarf, ob und in welcher Art sich das Alter(n) auf die Technologieakzeptanz auswirkt. Insbesondere sind auf subjektiver Wahrnehmung basierende Alterskonstrukte bisher kaum im Zusammenhang mit der Technologieadoption untersucht worden. Die Arbeit befasst sich mit den Determinanten der Akzeptanz von Smart-Home-Anwendungen seitens potentieller Übernehmer anhand populärer Theorien und Modelle zum individuellen Adoptionsverhalten und mit Blick auf die Einflusswirkung des chronologischen Alters bzw. des subjektiv empfundenen Alterns. Das gewählte Untersuchungsmodell basiert auf dem in der wissenschaftlichen Forschung weit verbreiteten und empirisch bewährten Technology Acceptance Model (Davis, Bagozzi & Warshaw, 1989). Zusätzlich werden alternativ externe Variablen in Form des chronologischen Alters bzw. der Future Time Perspective (Carstensen & Lang, 1996) einbezogen, um insbesondere die Wirkung auf den wahrgenommenen Nutzwert und die empfundene Einfachheit der Nutzung von Hausautomatisierung zu untersuchen. Betrachtetet werden zudem Mediator- und Moderatoreffekte hinsichtlich der nachgelagerten Einstellungsbildung und Übernahmeintention. Die Ergebnisse stützen die Hypothese, dass die subjektive Future Time Perspective (mit Blick auf die im Leben verbleibenden Möglichkeiten) einen größeren Erklärungsbeitrag zur individuellen Adoption von Smart Home-Systemen leisten kann als das chronologische Alter. The currently rather restrained demand for smart home systems raises the question of relevant adoption barriers. Given the technology’s potential benefits for residents’ lives, particularly with advancing age, there is a need to understand how age(ing) affects the acceptance of technology. Especially perceived age constructs have hardly been studied in technology adoption. The thesis investigates the determinants of smart home technology acceptance by potential adopters using popular theories and models of individual adoption behavior and moreover paying particular attention to the influence of chronological and perceived age. The research model is based on the widely used and empirically validated Technology Acceptance Model (Davis, Bagozzi & Warshaw, 1989), but integrates additional external variables to explore how chronological age and the Future Time Perspective (Carstensen & Lang, 1996) affect determining factors of home automatization acceptance. The effect on perceived usefulness and perceived ease of use is considered as well as mediator- and moderator-effects regarding downstream attitude formation and behavioral intention. The results support the hypothesis that the subjective future time perspective (focusing on opportunities remaining in life) has greater explanatory power for the individual adoption of smart home systems than chronological age.
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