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The 2016 US presidential election and media on Instagram: Who was in the lead?

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Abstract

Social network services are used, among other things, to express political opinion. The present study is an effort to analyze the timing of media postings related to candidates Clinton and Trump on the platform Instagram before and after the 2016 US presidential election. A selected set of hashtags is used to determine whether a posting was intended to support or oppose either candidate. We thus obtain four time series of hourly readings of the number of Instagram postings: Clinton vs. Trump, supporters vs. opponents. We use cross-wavelet analysis to reveal the periodic structure of these series. It turns out that all four time series have significant 12- and 24-hourperiods. Among our findings is that, at the 12-hour period, the time series of Trump supporters was leading Trump opponents as well as Clinton supporters the days before the election, while the series of Clinton opponents was often leading Clinton supporters: Trump supporters and Clinton opponents were eager to post media, while Trump opponents and Clinton supporters were sluggish. Considering the forecasts for this election,these results come as a surprise.

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