Article

Guerrilla Marketing – An Untraditional Untraditional Methods To Place A Brand In YoungConsumer‟s Perception

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  • Shri Ramdeobaba College of Engineering and Management Nagpur
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Abstract

In the hectic business world of today, marketing has a tendency towards continuous formation and development. The number of companies and the level of production grow and costs of promotion in sales are on the rise Attracting the right clients precisely when they need your help requires a well-planned marketing strategy. Guerilla Marketing is differentiated among other generally accepted promotional tools by its unexpected effect and therefore can be titled ‗outbox‘ marketing. The key to success marketing especially advertising is important for sales, though a company is paying for media space and wants to reach as many potential buyers as possible. Guerilla Marketing is a means to gain maximum exposure through minimal cost to the company. Hence by using mass marketing the waste is often big, organizations send countless of messages out to the erroneous group, therefore, the need for more of an efficient method is current, to reach the right customer through the marketing campaign without getting lost in the clutter There are similar stories in business when some starry-eyed start-up shocks the world with a highly creative, surprise-style marketing campaign that runs on a very low costs. While this paper would try and understand the terminology, its literature, application and seeks to find the significant effect of Guerilla marketing on consumer perception.

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