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Conceptualizing Media Events within the Context of Cultural Diplomacy

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https://www.uni-bremen.de/fileadmin/user_upload/fachbereiche/fb9/zemki/media/photos/publikationen/working-papers/2019/CoFi_EWP_No-25_Ociepka.pdf

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... This was seen in the EU as an abuse of human rights. During the Dutch-Russian Bilateral Year, LGBTQ (lesbian, gay, bisexual, transgender, and queer) rights became a field of conflict and resulted in some diplomatic scandals (Ociepka, 2019), as expressed in an article by Jansen (2016) on the Dutch case. At the time when debates in the EU were heated, the head of the Austrian Cultural Forum in Moscow organized an exhibition as part of the Austrian Season in Russia titled "Artistic self-invention and the pure lust for life and love," in cooperation with the Moscow Museum of Modern Art and the ZARYA Center of Contemporary Art (in Vladivostok) (Austrian Cultural Forum, 2014). ...
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This article discusses the European Union (EU) member states’ cultural institutes as nodes of cultural diplomacy networks and a network approach in the analysis of cultural diplomacy at the time of Russia’s war in eastern Ukraine and its annexation of Crimea in 2014. This study’s hypothesis is that the international crisis over the war in Ukraine pushed the EU member states to establish new ties linking their cultural establishments. The authors analyzed the EU countries’ cultural diplomacy documents and considered the concepts of network structure, network synergy, and issue networks to investigate whether EU governments—and especially their cultural agencies—understand cultural diplomacy as a network. The results of the study show that while the nodes of cultural diplomacy in Russia and the selected EU countries continued their communication during the international crisis, the expected interactions among CIs in Austria, Germany, the United Kingdom, the Netherlands, and Poland were hardly established.
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