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Factors influencing consumers' to Take Ready-made Frozen Food

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Shuvro Sen
Shuvro Sen
Shuvro Sen
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Neel Antara
Neel Antara
Neel Antara
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Shusmita Sen
Shusmita Sen
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Abstract and Figures

Consumers perceive the Ready-made Frozen Food (RMFF) as nourishing, healthier and delicious. Consumers, therefore, are switching to this substance item and willing to pay the premium cost. The investigation had been coordinated to know the most affecting factors that affect purchasers to purchase Ready-made Frozen Food. Literature reviews are available that the food habits of the people are promptly being changed in the way women are being involved in the economic activities of our society. Individual habits, attitudes, beliefs and values, age, education, income, marital status, etc. are some socio-demographic factors that influence a consumer in the time of buying RMFF. Besides these social demographic influencing factors, results have confirmed that consumers are interested in buying this food as it is easy to cook, delicious, easy to find, quality product, low price, etc. This examination concluded by gathering data from 150 respondents through a questionnaire. The collected data were analyzed through the Factor Analysis Process. It had also been detected that working individuals are essential clients of this sustenance. In addition, gender; age; education level; family income; profession demonstrate a positive impact on purchasing RMFF. It had also been identified that RMFF is currently very expanding because it is easy to cook (as indicated by 94% respondents) and safe (as indicated by 73% respondents). Moreover, the brand image (indicated by 84% respondents), quality (68%), low pricing (77%), advertising (64%), appearance (69%), availability (59%), and taste (78%), likewise influence clients to purchase this kind of food. Through this research, an interesting topic had been found that "time-saving (according to 38% respondents)" and "packaging (indicated by 49% respondents)" factors do not have any significant impact on the purpose of buying RMFF.
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Factors influencing consumers’to Take Ready-made Frozen Food
Shuvro Sen
1
&Neel Antara
2
&Shusmita Sen
3
#Springer Science+Business Media, LLC, part of Springer Nature 2019
Abstract
Consumers perceive the Ready-made Frozen Food (RMFF) as nourishing, healthier and delicious. Consumers, therefore, are
switching to this substance item and willing to pay the premium cost. The investigation had been coordinated to know the most
affecting factors that affect purchasers to purchase Ready-made Frozen Food. Literature reviews are available that the food habits of
the people are promptly being changed in the way women are being involved in the economic activities of our society. Individual
habits, attitudes, beliefs and values, age, education, income, marital status, etc. are some socio-demographic factors that influence a
consumer in the time of buying RMFF. Besides these social demographic influencing factors, results have confirmed that con-
sumers are interested in buying this food as it is easy to cook, delicious, easy to find, quality product, low price, etc. This
examination concluded by gathering data from 150 respondents through a questionnaire. The collected data were analyzed through
the Factor Analysis Process. It had also been detected that working individuals are essential clients of this sustenance. In addition,
gender; age; education level; family income; profession demonstrate a positive impact on purchasing RMFF. It had also been
identified that RMFF is currently very expanding because it is easy to cook (as indicated by 94% respondents) and safe (as indicated
by 73% respondents). Moreover, the brand image (indicated by 84% respondents), quality (68%), low pricing (77%), advertising
(64%), appearance (69%), availability (59%), and taste (78%), likewise influence clients to purchase this kind of food. Through this
research, an interesting topic had been found that Btime-saving (according to 38% respondents)^and Bpackaging (indicated by 49%
respondents)^factors do not have any significant impact on the purpose of buying RMFF.
Keywords Ready-made frozen food .Customer attitude .Purchase behavior .Influencing factors
JEL Classification C83 .L66 .N35
Introduction
The idea of food has been changed altogether continuously.
Previously, individuals were used to eating homemade food.
As this pattern had been changed, the act of eating food at the
restaurant had been begun. Afterward, it has changed once
more. Individuals have begun taking food at home these days,
yet it is Ready-made Frozen Food (RMFF) bought from mar-
kets or super shops. It occurred because of westernization.
Additionally, with the pace of globalization, regular individ-
uals have turned out to be extremely busy with their profes-
sion. Culture has likewise changed to adapt to globalization.
By and large, the way of life of people has drastically
changed. With male populace, our female populace has begun
to add to the financial improvement. Ladies are winding up more
engaged and the populace all in all is attempting to expand their
way of life and standard. Presently, the considerable segment of
ladies in city zones or some in remote zones is engaged with
administrations, business enterprise, and so on. What’smore,
consequently, ladies can’t contribute enough time to their home
to keep up a wide range of family unit activities. In this way, they
need such sorts of sustenance which is anything but easy to
make, clean, hygiene and saves time in their bustling lives.
Ready-made Frozen Food is such sorts of the item.
Generally, age; wage; educational level; and inclinations;
have an impact on clients to purchase food (Kotler et al. 2001).
*Shuvro Sen
Senshuvro.du@gmail.com
Neel Antara
Nirobotaneel@gmail.com
Shusmita Sen
Senshusmita.cu@gmail.com
1
University of Dhaka, Dhaka, Bangladesh
2
Southeast University, Dhaka, Bangladesh
3
University of Chittagong, Chittagong, Bangladesh
https://doi.org/10.1007/s12144-019-00201-4
Published online: 27 February 2019
Current Psychology (2021) 40:2634–2643
Content courtesy of Springer Nature, terms of use apply. Rights reserved.
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