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Vol.:(0123456789)
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Journal of Business Ethics (2020) 166:115–141
https://doi.org/10.1007/s10551-019-04131-w
ORIGINAL PAPER
Somebody That I Used toKnow: The Immediate andLong-Term Eects
ofSocial Identity inPost-disaster Business Communities
JenniDinger1· MichaelConger2· DavidHekman3· CarlaBustamante4
Received: 15 May 2018 / Accepted: 18 February 2019 / Published online: 26 February 2019
© Springer Nature B.V. 2019
Abstract
The frequency and severity of natural disasters and extreme weather events are increasing, taking a dramatic economic and
relational toll on the communities they strike. Given the critical role that entrepreneurship plays in a community’s viability,
it is necessary to understand how small business owners respond to these events and move forward over time. This study
explores the long-term dynamics and trajectory of individuals within the broader business community following a natural
disaster, paying particular attention to the influence of social identity. Results suggest that the community identity changes
over the course of recovery and rebuilding, underscoring the need for a holistic approach so that intervening agencies can
achieve the sustainable economic recovery desired.
Keywords Entrepreneurship· Natural disaster· Crises· Social identity· Community
Introduction
Following a natural disaster, entrepreneurs are often quick
to equate their own resolve to the community as a whole,
becoming visible champions in campaigns to keep “Hou-
ston Strong” or proclaim “I am Joplin” (Dinger etal. 2012).
Indeed, early work in this context suggests that entrepre-
neurs’ intentions and actions in the wake of disaster are
often shaped by social capital and their sense of attachment
to the focal community (Chamlee-Wright and Storr 2009a,
b; Grube and Storr 2018; Storr etal. 2017). Interestingly,
these declarations of solidarity are often made long before
the entrepreneur can possibly know the likelihood of their
own or their community’s success. This is especially true in
places like the USA where disaster recovery is typically pro-
vided through a patchwork of federal, state, philanthropic,
and private actors and varies greatly between communities
depending on economic, political, and social conditions
at the time. As a result, it is rarely a given that a business
destroyed in a natural disaster will be restarted as a matter
of course. For all of these reasons, identifying and pursuing
entrepreneurial opportunity in the wake of a natural disaster
is far from a purely rational assessment of resource avail-
ability, market demand, or profit potential, and instead may
be closely linked with their community and social cogni-
tive factors that define their relationship with and within
it. Moreover, the actions of individual entrepreneurs after a
disaster are often importantly linked to outcomes for others
in the community. For example, capital and other resources
directed toward rebuilding businesses may positively or
negatively affect the flow of resources toward other relief
efforts. Likewise, the decision whether to rebuild a business
in a town center or high street (a popular restaurant or pub,
Electronic supplementary material The online version of this
article (https ://doi.org/10.1007/s1055 1-019-04131 -w) contains
supplementary material, which is available to authorized users.
* Jenni Dinger
jdinger@suffolk.edu
Michael Conger
michael.conger@miamioh.edu
David Hekman
David.hekman@colorado.edu
Carla Bustamante
carla.bustamante@uai.cl
1 Management andEntrepreneurship, Sawyer Business
School, Suffolk University, 73 Tremont Street, Office 7055,
Boston, MA02108, USA
2 Institute forEntrepreneurship, Farmer School ofBusiness,
Miami University, Oxford, USA
3 Management andEntrepreneurship, Leeds School
ofBusiness, University ofColorado, Boulder, USA
4 Management andEntrepreneurship, Universidad Adolfo
Ibanez, Santiago, Chile
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