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How emerging technologies are reframing sport: Implications for Sport Management

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... In this sense, technology is becoming one of the most important factors driving the international competitiveness of the sport industry, being included in the agenda of most sport organisations due to its impact on performance (Ratten, 2020). However, while technological advances continue to radically change the way sport is consumed (Szymanski et al., 2020) and humancomputer interaction is facilitating new ways of using technology in a sport environment (Kim et al., 2019), some sport organisations are reluctant to embrace it due to a desire to continue with the status quo (Mallen, 2019). ...
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This article explores the relationship between student athletes’ dual careers in the field of technology-focused sport entrepreneurship, with an emphasis on gender and educational dissimilarities in retirement perceptions and learning needs. A sample of 205 student-athletes from five countries (United Kingdom, Spain, Sweden, Norway and Turkey), responded to an ad hoc questionnaire in order to understand athletes’ perceptions of retirement, future aspirations and learning needs with respect to sports technology-oriented entrepreneurship. The findings reveal significant gender and educational differences on post-sporting life perception and professional career expectations, underlining the importance of targeted educational and support interventions. This study contributes to understanding the complexities of studentathletes’ career decisions, especially in the context of the convergence of sport, entrepreneurship and technology.
... Despite the advantages of sport technology, some sport organisations are reluctant to adopt technology because of a wish to continue the status quo (Mallen, 2019). This has meant there has been a resistance to technological innovation in certain sports (Trabal, 2008). ...
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The sport industry is increasingly being influenced by technology innovation for its global competitiveness. Technology is evident in sport in a variety of contexts including from the playing, consuming and spectator experience. Due to the inherent need for technology in sport it is becoming more important to understand how to develop a comprehensive strategy regarding the management of innovation. The aim of this article is to discuss the role of sport technology in both the technology innovation and sport management literature by taking an organisational learning approach. This helps to understand how knowledge is managed in a sport context and how it contributes to the development of sport technology. In addition, the role of en-trepreneurial ecosystems in the sport industry is discussed with a goal of understanding the way sport technology emerges. The article concludes by highlighting the importance of taking a sport technology perspective in the global economy.
... By using disclosed signaling system, for example, a lane specific visible indication to begin a race is believed advantageous over an audible start signal, particularly for athletes who are hearing impaired. [4]. Since, the deaf people have high visual perception skills and they can easily interpret things through their visual; hence, the study on visual system can be used by sport management team to manage Paralympic for deaf sport. ...
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Previous study revealed that the advancement of technology has widen the potential for all individual including the disable to participate in any sport competition. Deaflympicand Malaysia Deaf Games,SOPMArespectively provide the opportunity for the deaf people to compete in sports event internationally and locally. From the literature, it is shown that deaf individuals have some visual-spatial advantages relative to hearing individuals. Hence, in this study, Visual Signal Device (VSD)beingdeveloped as a sight-based visual starting system for deaf sports athletes in track and field event. VSD system consist of a RGB LED panel, controller and the SEIKO brand electronic gun. The VSD system were exploredto see its effectiveness during the sports for deaf people. The results show that, VSD successfully employed during the recent SOPMA2018 in Perak, Malaysia
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Purpose: This article aims to introduce a conceptual model of branded entertainment into sport marketing and highlight Red Bull’s strategy as a ‘best practice’. Branded entertainment, the full integration of advertising into entertainment content, is an innovative marketing strategy that can provide sport enterprises and sponsors with consumer attention and engagement. Approach: Branded entertainment was theoretically framed and conceptualised. Using an inductive approach Red Bull’s portfolio of self-generated action/extreme sport content as well as its production, distribution and viral processes were analysed. Findings: A communication model of sport-related branded entertainment was developed to distinguish actors such as athletes, sponsors, and co-operating companies, traditional and new (sport) media as well as sport consumers and prosumers and analyse their actions and relationships. Research limitations/implications: This study is limited to Red Bull’s branded entertainment activities. However, a thorough conceptualisation and analysis of branded entertainment and findings of unique characteristics and anomalies related to branded sport entertainment allows academics and professionals to understand and apply the concept. Practical implications: The research theme triggers a dialogue and encourages marketing practitioners to consider alternative ways to engage their target audiences and expand their integrated communication strategies via a unique and dynamic promotional tool. Originality/value: This article contributes to the sport value framework by addressing ‘value co-creation’ in a sport media and marketing context. By highlighting the Red Bull phenomenon as an innovative approach a successful integration of branding and sponsorship activities into sport entertainment content production, distribution and viral marketing is presented.