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The silver lining between perceived similarity and intergroup differences: Increasing confidence in intergroup contact



Positive intergroup contact and cross-group friendships are known to have numerous benefits for intergroup relations in diverse schools. However, children do not always spontaneously engage in cross-group friendships, choosing rather to spend time with their ingroup peers. Several factors have previously been identified that influence children’s confidence in contact and subsequent development of cross-group friendships, including perceived intergroup similarity and reconciliation of intergroup differences. However, inducing perceived similarity may pose a threat to the person’s social identity and increase the need for distinctiveness. Therefore, it remains unclear how one should manipulate perceived similarity and group boundaries when designing interventions that prepare school children for successful contact. Moreover, eliminating perceived group boundaries need not lead to the generalization of improved attitudes towards the outgroup. An optimal balance of inclusion and differentiation between the groups should be determined so as to make way for beneficial cross-group friendships. Based on a literature review, we provide recommendations for designing prejudice reduction interventions in schools from the perspective of intergroup similarity.
Abstract: Positive intergroup contact and cross-group friendships are known to have numerous benefits
for intergroup relations in diverse schools. However, children do not always spontaneously engage in cross-
group friendships, choosing rather to spend time with their ingroup peers. Several factors have previously
been identified that influence children’s confidence in contact and subsequent development of cross-group
friendships, including perceived intergroup similarity and reconciliation of intergroup differences.
However, inducing perceived similarity may pose a threat to the person’s social identity and increase the
need for distinctiveness. Therefore, it remains unclear how one should manipulate perceived similarity and
group boundaries when designing interventions that prepare school children for successful contact.
Moreover, eliminating perceived group boundaries need not lead to the generalization of improved attitudes
towards the outgroup. An optimal balance of inclusion and differentiation between the groups should be
determined so as to make way for beneficial cross-group friendships. Based on a literature review, we
provide recommendations for designing prejudice reduction interventions in schools from the perspective
of intergroup similarity.
Key words: intergroup contact; cross-group friendships; similarity; prejudice reduction; school
Children and young adults spend a significant amount of time in school, where they have the
opportunity to meet peers from different backgrounds and social groups. Provided that this contact
is positive, it has the potential to reduce the bias between different groups and improve intergroup
relations (Allport, 1954). This simple idea is the basic assumption in intergroup contact theory,
which has gained considerable empirical support over the past couple of decades (Pettigrew &
Tropp, 2006), and still represents a dominant approach in social psychology. Schools provide a
naturalistic environment in which researchers and practitioners can collaborate and test intergroup
contact interventions outside the laboratory. In fact, positive intergroup contact can be especially
effective in schools, since educational settings are likely to fulfill all the conditions for optimal
contact initially proposed by Allport: in the classroom children typically have equal status, they
This work was supported by the Slovak Research and Development Agency under contract no. APVV-14-0531 and
by the grant VEGA no. 2/0127/19.
often work together to achieve a common goal in tasks that require cooperation, and their
interaction is encouraged by teachers and supported institutionally (Tropp & Prenovost, 2008).
When these conditions are met, attending a diverse and integrated educational environment can
have many significant benefits for children (Killen, Crystal, & Ruck, 2007). However, if the school
does not nurture an optimal climate for harmonious intergroup relations, diversity can result in a
negative experience, especially for minority group children (e.g. Benner & Kim, 2009). Several
studies have also found a connection between diversity and lower community trust (Alesina & La
Ferrara, 2002; Putnam, 2007). Therefore, contact alone is not sufficient for good intergroup
relations, and in addition to the specific optimal conditions it requires, we need to ensure that
people, and especially children, are prepared for future contact with the outgroup. In recent years,
the popularity of prejudice reduction methods based on indirect contact has grown, and empirical
evidence has proven that these types of interventions can be successfully applied in early
education, making children “contact-ready” (e.g. Cameron & Turner, 2010; Di Bernardo, Vezzali,
Stathi, Cadamuro, & Cortesi, 2017).
Promoting confidence in contact and cross-group friendships
The potential of friendships was quickly identified in intergroup relations research (Pettigrew,
1997), and contact in the form of cross-group friendships was shown to promote greater reductions
in intergroup prejudice (Pettigrew & Tropp, 2008). Moreover, cross-group friendships were found
to decrease intergroup anxiety (e.g. Page-Gould, Mendoza-Denton, & Tropp, 2008) and increase
trust towards the outgroup (Davies, Tropp, Aron, Pettigrew, & Wright, 2011). However, children
do not always choose to establish contact with their more diverse peers, and they typically show a
preference for their ingroup members (e.g. Aboud, Mendelson, & Purdy, 2003). Even though
cross-group friendships have gained notable attention in prejudice reduction research, the
emphasis has usually been on their frequency and how they related to intergroup attitudes. After
decades of research, little is still known about the conditions that lead to the initiation of cross-
group friendships in the first place and their subsequent successful maintenance. A recent model
proposed by Turner and Cameron (2016) shows a promising attempt to map all the conditions for
increasing children’s confidence in contact which in turn makes them “contact-ready” and may
promote the formation of cross-group friendships in school settings. According to the model,
schools should primarily cultivate a positive and open social context, and classroom interventions
should mainly focus on expanding children’s socio-cognitive abilities (such as empathy and
perspective taking skills), as well as reducing intergroup anxiety and increasing perceived
intergroup similarity. This would help children experience positive expectations regarding contact
and positive attitudes towards the outgroup, as well as improve their social skills and intercultural
competence. Indirect contact methods, such as extended, vicarious or imagined contact, have
already proven effective in preparing people for future contact (Dovidio, Eller, & Hewstone,
2011). Increasing confidence in contact is therefore hypothesized to result in successful intergroup
relations while providing numerous personal benefits for students, such as higher self-esteem and
cognitive flexibility.
However, Turner and Cameron’s model fails to address the potential risks inherent in manipulating
intergroup similarity and tackling perceived cross-group boundaries. More precisely, the model
introduces the idea that initial expectations of difference are one of the factors contributing to a
lack of confidence in contact, and emphasizes the importance of interventions focused on
increasing perceived similarity and the reconciliation of differences. According to Turner and
Cameron, people who are confident in contact perceive intergroup similarity while also retaining
a secure and accepted identity. However, inducing both perceived intergroup similarity and a
secure identity cannot be accomplished easily, since the former may trigger a threat to the person’s
social identity (Tajfel & Turner, 1979), and/or increase the need for distinctiveness (Brewer, 1993).
Findings from empirical studies on intergroup similarity and dissimilarity have been rather
inconclusive. Surprisingly increasing perceived similarity may sometimes backfire and encourage
ingroup favoritism (Jetten, Spears, & Manstead, 1996; Jetten, Spears, & Manstead, 2001; Diehl,
Moreover, this controversy has gained little attention in prejudice reduction research with children
and, interestingly, while there have only been a few attempts to increase similarity as part of
prejudice reduction methods (e.g. Aboud & Fenwick, 1999; Houlette et al., 2004), more studies
have been concerned with measuring perceived similarity after the intervention and as an indicator
of improved intergroup attitudes and relations (e.g. Stathi, Cameron, Hartley, & Bradford, 2014;
Wright & Tropp, 2005; Stathi & Crisp, 2008). For this reason, the present paper aims to highlight
the importance of carefully maneuvering intergroup similarity and group boundaries when
designing and implementing prejudice reduction interventions in school settings. In this paper we
will argue that 1) similarity is not always beneficial to intergroup relations and it is extremely
context-depended, and 2) inducing perceptions of intergroup similarity or a common identity does
not necessarily lead to the generalization of improved attitudes to the whole outgroup. The
conclusions derived from the literature review will be used to propose specific recommendations
for practitioners and researchers working with diverse school environments.
Intergroup similarity or distinctiveness?
Turner and Cameron (2016) argue that children typically assume that they are more different from
their outgroup peers, and perceived differences might limit everyday interactions and cross-group
friendships. Hence, interventions that increase perceived similarity may help promote confidence
in contact and increase cross-group friendship opportunities. This assumption is consistent with
the similarity-attraction hypothesis (Byrne & Griffitt, 1973) which refers to the tendency of
individuals to be attracted to others who are similar to themselves. Similarity in terms of personal
identities can draw people together (e.g. Selfhout, Denissen, Branje, & Meeus, 2009), mainly by
decreasing anxiety during interaction; however, inducing similarity in intergroup context does not
always lead to the expected results.
According to social identity theory (Tajfel & Turner, 1979), people are motivated to achieve and
maintain a positive social identity, which is part of the individual’s self-concept derived from
group membership. Therefore, people strive to achieve a sense of ingroup superiority relative to
the outgroup and tend to see their ingroup as being positively distinct from other groups. Optimal
distinctiveness theory (Brewer, 1993) builds on social identity theory and argues that optimal
identity satisfies both the need for inclusion within the ingroup and the need for differentiation
through distinctions between the ingroup and the outgroup. According to this theory, threats to
ingroup inclusion and intergroup distinctiveness may motivate individuals to emphasize intergroup
boundaries and even increase bias. For example, Ojala and Nesdale (2010) tested whether
children's attitudes towards bullying are moderated by the perceived distinctiveness threat and
ingroup norms. They found that children considered bullying more acceptable when it was directed
at an outgroup member who was similar to the ingroup, and therefore possibly a threat to the
ingroup and motivating to increase distinctiveness.
In another, somewhat counterintuitive, study Danyluck and Page-Gould (2018) investigated the
effect of intergroup similarity versus dissimilarity on cross-group friendships formation. They
manipulated perceived similarity between interaction partners from different ethnic groups and
recorded their physiological and behavioral responses during the cross-group interaction. They
found that people who were primed with perceived dissimilarity, instead of similarity, experienced
physiological synchrony with their partner, a measure believed to reflect a shared internal state.
Moreover, the participants who were primed to perceive dissimilarity acted in a more affiliative
way towards their outgroup partners, which predicted friendship initiation. On the other hand, the
similarity condition seemed to have no effect on any of the tested variables.
The answer to these inconclusive results may lie in the context in which intergroup similarity is
induced or the type of similarity primed. Brown (1984) found that similarity led to intergroup
attraction only when primed in a cooperative context, and not when primed in a competitive one.
On the other hand, West, Magee, Gordon, and Gullett (2014) showed that perceived similarity in
self-revealing attributes improved dyadic- and group-level cross-group interactions by reducing
feelings of anxiety and increasing interest in sustaining cross-group contact. They argue that in the
case of cross-group interactions, the attributes of similarity should have two basic characteristics:
they must be perceived as self-revealing and the basis of similarity should be peripheral to the
goals of the interaction, meaning that the attributes should not be perceived as being important to
the success within any given interaction context. Similarly, McDonald et al. (2017) distinguished
emotional similarity from attitudinal, or value, similarity and they found that when participants
were made to believe that an individual member of the outgroup or the outgroup as a whole had
similar emotions, it led to increased humanization in the outgroup members and improved
intergroup attitudes.
The context in which similarity is induced can also make a difference to intergroup boundaries,
which indirectly contribute to the perceived similarity. The next section shows how recategorizing
initial group memberships may improve outgroup attitudes and intergroup relations.
Common ingroup identity
Perceived similarity can also be manipulated by priming a shared identity perspective and
transforming individual representation from two separate groups into one inclusive superordinate
identity. According to the common ingroup identity model (CIIM, Gaertner & Dovidio, 2014)
calling attention to existing common superordinate group memberships may reduce intergroup
bias by extending the positive evaluations and favoritism initially projected to the ingroup
members to the members of the new superordinate group as well. For example, Vezzali et al.
(2015) showed that greater perceptions of belonging to a common ingroup after a natural disaster
(superordinate group as witnesses of the earthquake) promoted more positive and supporting
relations between majority and minority children in Italy. However, Gaertner and Dovidio (2014)
acknowledge that eliminating initial group boundaries entirely would reduce the possibility of the
improved attitudes being generalized to the whole outgroup in a different context. Maintaining a
dual identity; that is, preserving the salience of initial group memberships and establishing a new
superordinate category, might on the other hand solve the problem of generalization (González &
Brown, 2003).
The mutual intergroup differentiation model (MIDM) also proposed that the salience of the
original groups should be preserved in the contact situation (Hewstone & Brown, 1986). In
addition to the simultaneous activation of both subordinate and superordinate categories, the
proponents of this model emphasize that instead of eliminating group differences, each group’s
areas of expertise should be recognized and valued. Therefore, equal value should be bestowed on
the characteristics of each group. Unlike the CIIM model, which argues that the shared identities
and one-group representation would elicit positive attitudes but that they would not be generalized,
MIDM predicts that this type of categorization would threaten the distinctiveness of the group and,
in fact, increase bias. In order to test this empirically, Hornsey and Hogg (2000) conducted two
experiments comparing the two models in a noncontact situation. Maths-science and humanities
students were given the task of making proposals for planning a town park. They were told that
previous studies had shown that university students can sometimes see problems in ways that
trained professionals cannot and that we were interested in aggregating their responses as
university students and comparing these responses with those of town planners (p. 245). The
results showed that the university students, who were categorized only at the superordinate level
(i.e. primed with one-group representation as students of the university, as opposed to the town
planners, by circling the group they belonged to), showed a stronger preference for their original
subgroups and higher levels of intergroup bias than those who were categorized only at the
subgroup level (primed to categorize as either maths-science or humanities students). On the other
hand, participants who were encouraged to focus on the subgroup and superordinate group
simultaneously demonstrated a lower level of intergroup bias. Therefore, the integrity of the
original subgroup identity must not be threatened if the effects of the superordinate category are
to be maximized and a negative outcome avoided. The negative effects of recategorization are also
believed to be associated with initial ingroup identification. For example, Crisp, Stone and Hall
(2006) showed that recategorizing subgroup identities into one superordinate group increased bias
only in participants who identified strongly with their ingroup.
One of the few studies to examine subgroup and superordinate categorization in school children
was conducted by Cameron et al. (2006). They used an extended (indirect) contact method, which
consisted of children reading several stories that portrayed friendships between majority and
refugee children. In one condition, the category memberships of the story protagonists were
deemphasized, and their individual identities were stressed (decategorization); in the second
condition the superordinate (school) category membership was emphasized (common ingroup
identity); while in the third condition, the subgroup identities of the protagonists as majority
members and refugees were salient and their common school identity (dual identity) was also
highlighted. Compared to the control group (children who were exposed to no stories), outgroup
attitudes were significantly more positive in all the experimental conditions; however, the dual
identity model was most successful in improving attitudes, and the effect was moderated by
subgroup identity.
Conclusions and implications for practice
Attending diverse schools can have many benefits for young people (Davies, Tropp, Aron,
Pettigrew, & Wright 2011; Killen, Crystal, & Ruck, 2007) and cross-group friendships have been
shown to effectively reduce prejudice (Turner, Hewstone, Voci, Paolini, & Christ, 2007).
Providing the optimal conditions for preparing school children for contact is important to
successful intergroup relations. For this reason, we need to identify the most effective strategies
for managing diversity in schools.
Many successful indirect contact school-based interventions for prejudice reduction already
incorporate perceived similarity on some level (Di Bernando et al., 2017), whether the
experimental manipulation includes imagining an outgroup member and finding out they have
something in common, or priming the perception that many ingroup members have friends who
are outgroup members. However, the inconsistency of the empirical findings seems to indicate that
inducing perceptions of intergroup similarity can have both positive and negative consequences,
depending on the many different factors. Moreover, even if we were to decide to avoid
manipulating similarity altogether, participants in these interventions seem to spontaneously
reflect on similarity even when they are not directly primed to do so. In our previous research, a
qualitative analysis of participants’ imagined interactions with a Roma minority member showed
that they had a tendency to imagine that their interaction partner was somewhat different from the
rest of the outgroup (Lášticová, Andraščiková, & Kočišová 2015). Therefore, it seems that
similarity is an important factor to consider in intergroup relations research, and we should not
undermine the potential it has in improving outgroup attitudes.
But how can we capitalize on the benefits of intergroup similarity and shared identity without
threatening social distinctiveness while making sure the positive effects are generalized to the other
members of the outgroup? Even if we were to successfully prime participants into positively
perceiving similarity between them and an outgroup member, the improved attitudes would not
necessarily generalize to the whole outgroup, as they might categorize this particular member as
different from, or not typical of, their initial outgroup. In past research we tested the effectiveness
of imagined contact based on a common ingroup identity, where school children imagined
cooperative and successful interaction with a Muslim immigrant student. The qualitative analysis
of the children’s written imagined interactions showed that they tended to emphasize the
similarities between themselves and their interaction partner; however, overall the intervention had
no effect on their attitudes and helping intentions towards Muslims in general (Poslon, 2017; see
also Poslon, Pavlíčková, & Lášticová, 2017).
Based on the literature review presented above, we can conclude that 1) inducing perceived
intergroup similarity can benefit outgroup attitudes in the right context, and especially, if the social
identity is not threatened; 2) intergroup similarity can be induced by manipulating intergroup
boundaries, under the condition that the initial memberships remain salient; and 3) group
differentiation should also be acknowledged in terms of the unique contribution each member
makes and that is recognized and valued.
Interventions based on similarity and/or group boundaries should therefore be designed carefully.
Similarities between the self and the outgroup member should be emphasized only on the personal
level, so as not to threaten the social identity, and they ought not to be based on attributes that
might trigger social comparison (Tajfel & Turner, 1979). When manipulating group boundaries,
inducing a perception of shared identity under a superordinate category can lead to improved
attitudes towards the outgroup; however, both subordinate group memberships should be
preserved in order to allow for generalization. Making sure that children do not view themselves
as being more prototypical of the superordinate group than the outgroup member can also prevent
the negative consequences of decategorization (Hornsey & Hogg, 2000). For example, children
should not be primed into considering who is a more representative student of their school, and
real or imagined group activities should emphasize the unique contribution of each member to the
superordinate group or cooperative task. The task could make the children reflect on what interests
they might have in common with an outgroup peer and at the same time what each of them could
learn from one another.
A very simple manipulation of similarity was proposed by Ioannou, Hewstone, and Ramiah (2017)
that aims to prevent the threat of distinctiveness and avoids manipulating the categories altogether.
Based on the mutual intergroup differentiation model, they came up with an imagined contact
simulation in which participants had to imagine a scenario with “balanced similarity”, a positive
interaction with an outgroup member who “was in some ways similar, and in other ways dissimilar,
to them” (p. 430). The results showed that this type of condition was more effective in improving
intergroup attitudes than the conditions emphasizing differences only, or similarities only, or the
standard imagined contact scenario (without any similarity manipulation). A simple intervention
such as this may in fact fulfill the need for outgroup differentiation and reduce the anxiety of future
interaction with an outgroup member.
Apart from perceived intergroup boundaries, the settings in which the stimulation or task is
administered can make a considerable difference to the success of the intervention. Perceived
intergroup similarity may have different consequences when induced in highly prejudiced
individuals, or in people who identify strongly with their ingroup (Jetten, Spears, & Manstead,
2001; Crisp, Stone, & Hall, 2006). In school-based interventions with children, the existing school
climate and social norms may also influence the valence of the actual or indirect contact. Negative
peer norms can limit the development of cross-group friendships (Aboud & Sankar, 2007) and
teachers’ (Grütter & Meyer, 2014) and parents’ (Miklikowska, 2016) attitudes towards diversity
may shape children’s behavior. Therefore, before implementing prejudice reduction methods,
researchers and practitioners should make sure the school climate nurtures an open and positive
environment in which intergroup friendships have the opportunity to flourish.
Taken together, these findings suggest that there is no one-size-fits-all solution to designing
prejudice reduction interventions. Both emphasizing similarities and embracing differences can
have different consequences depending on the context of the intergroup relations. The nature of
the relations between the targeted groups and the frequency and quality of the existing contact
between them should be taken into consideration. More studies are needed in order to understand
whether the same similarity-based mechanisms underlie intergroup attitudes across different
cultures and targeted minority or disadvantaged groups. For example, Osbeck, Moghaddam, and
Perreault (1997) found that greater perceived similarity was associated with a greater willingness
to associate with different ethnic outgroups in Canada, but the relationship between these variables
was stronger when minority group members were the target. Future research should also address
whether similarity is perceived differently across cultures that emphasize individuality, compared
to highly collectivist cultures (Hofstede, 2011), since cross-cultural differences in self-concept
(e.g. Bochner, 1994) may affect the vulnerability to the distinctiveness threat. Studying the role of
similarity in intergroup relations from the psychological perspective could also have important
implications for policy making and managing cultural diversity on the societal level. Colorblind
ideology based on assimilation on the one hand and multiculturalism on the other rely on different
assumptions regarding the emphasis on similarities or differences in majority-minority relations.
Knowing in which cases it is safe to highlight these group boundaries is essential if we are to create
and nurture harmonious intergroup relations.
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1 Institute for Research in Social Communication
Slovak Academy of Sciences
Dúbravská cesta 9,
841 04 Bratislava 4
2 Department of School Education
Faculty of Education
Trnava University in Trnava
Priemyselná 4
P. O. BOX 9
918 43 Trnava
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Creating a sense of interpersonal similarity of attitudes and values is associated with increased attraction and liking. Applying these findings in an intergroup setting, though, has yielded mixed support. Theorizing from a social identity perspective suggests that highlighting intergroup similarity may lead to increased antipathy to the extent that it is perceived as a threat to one’s unique social identity. To circumvent this process, we examine the influence of emotional similarity, rather than attitudinal or value similarity, with the expectation that the short-term nature of emotions may evoke less threat to one’s social identity. Moreover, given the importance of emotions in intergroup humanization processes, we expected that emotional similarity would be associated with greater conciliatory attitudes due to an increase in humanization of the outgroup. We report results from two studies supporting these predictions. Following exposure to an anger-eliciting news story, Jewish Israeli participants were given information that their own emotional reaction to the story was similar (or not) to an individual member of the outgroup (Study 1: Palestinian citizen of Israel) or the outgroup as a whole (Study 2: Palestinians of the West Bank). As predicted, emotional similarity was associated with increased humanization of the outgroup, and a subsequent increase in one’s willingness to support conciliatory political policies toward the outgroup. We conclude that emotional similarity may be a productive avenue for future intergroup interventions, particularly between groups where differences in attitudes and values are foundational to the intergroup conflict.
Interpersonal similarity attracts. In intergroup contexts, however, similarity between groups potentiates bias. The current study examined whether intergroup similarity versus dissimilarity engenders cross-group friendship formation. We used an essay-writing paradigm to manipulate perceived intergroup similarity or dissimilarity between the ethnic groups of participants prior to a dyadic interaction that involved a competitive party game. During the interaction, we continuously recorded physiological and behavioral responses from both participants. We used the physiological responses to derive a measure of physiological synchrony: the mutual activation of partners' sympathetic nervous systems. People primed with dissimilarity, not similarity, experienced physiological synchrony with their partner. Moreover, the partners of people primed with dissimilarity acted more affiliative than the partners of people primed with similarity, which in turn predicted friendship initiation by participants. We discuss the seemingly counter-intuitive value of emphasizing differences between groups to foster positive intergroup relations.
Although research has shown that interventions within educational contexts based on direct, face-to- face contact are effective in reducing prejudice, they may be difficult to implement. Recent research has demonstrated that also indirect contact is a useful strategy to improve intergroup relations. In the present work, we focus on three forms of indirect contact which have received consistent attention by social psychologists in recent years: vicarious contact, extended contact, imagined contact. The interventions reviewed support indirect contact strategies as effective and flexible means of reducing prejudice within schools. In the final part of the article, we discuss the theoretical and practical implications of our literature review and provide some suggestions for future research.
Intergroup contact theory proposes that positive interactions between members of different social groups can improve intergroup relations. Contact should be especially effective in schools, where opportunities may exist to engage cooperatively with peers from different backgrounds and develop cross-group friendships. In turn, these friendships have numerous benefits for intergroup relations. However, there is evidence that children do not always engage in cross-group friendships, often choosing to spend time with same-group peers, even in diverse settings. We argue that in order to capitalize on the potential impact of contact in schools for promoting harmonious intergroup relations, a new model is needed that places confidence in contact at its heart. We present an empirically driven theoretical model of intergroup contact that outlines the conditions that help to make young people contact ready, preparing them for successful, sustained intergroup relationships by giving them the confidence that they can engage in contact successfully. After evaluating the traditional approach to intergroup contact in schools, we present our theoretical model which outlines predictors of cross-group friendships that enhance confidence in and readiness for contact. We then discuss theory-driven, empirically tested interventions that could potentially promote confidence in contact. Finally, we make specific recommendations for practitioners and policy makers striving to promote harmonious intergroup relations in the classroom. © 2016 The Society for the Psychological Study of Social Issues.
To enhance the prejudice-reducing effects of imagined contact we investigated a novel form of imagined contact (“balanced similarity”) which emphasized both similarities and differences between the ingroup(er) and the outgroup(er). Experiment 1 compared balanced similarity with conditions inducing only differences or only similarities. “Balanced similarity” led to more positive outgroup attitudes; its differences with the “high similarity” condition were mediated by reduced distinctiveness threat, whereas its differences with the “low” similarity condition were mediated by higher perceived intergroup similarity. Experiment 2 compared the “balanced similarity” imagined contact scenario with the “standard” (positive) imagined contact scenario (Crisp, Stathi, Turner, & Husnu, 2008), and found that both conditions promoted equally favourable attitudes that were significantly more positive than in the control condition. However, only the “balanced similarity” imagined contact condition differed from the control condition on intergroup anxiety and contact self-efficacy. The “balanced similarity” condition also had an indirect effect (via self-efficacy) on positive action tendencies towards the outgroup. We discuss the utility of “balanced similarity” imagined contact, especially where contact is limited and conflict is present.