Under the guidance of Burke’s identification theory, this paper analyzes the speech of the old Major in the first chapter of Animal Farm from a rhetorical perspective and finds that the old Major persuades his audience, i.e., the other animals, to gain the identification from two aspects: identification by content and identification by form, thus causing the successful uprising of the animals
... [Show full abstract] that follows in the storyline. This study explores the embodiment of rhetoric in political fables and analyzes the rationale embedded in the fable from a new perspective, that of rhetoric.