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The Life Course Research Framework: Illustrative Application in the Study of Financial Behaviors: Research Frontiers and New Directions

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Research efforts in the field of personal finance are yet to benefit from recent theoretical and methodological developments in behavioral and social sciences that have advanced the life course paradigm as the leading research framework for studying behavior over time (e.g., Colby 1998; Elder et al. 2003; George 2003; Mayer and Tuma 1990). For example, although this multi-theoretical paradigm is mentioned as a viable research framework for the study of behavioral and mental changes that surround the critical life event of retirement and the impact of these changes on psychological well-being (Hershey and Henkens 2013), there is limited research on the experienced and expected consequences of this transition on the individual’s financial behaviors. Similarly, models of financial behavior that attempt to incorporate life course theory and concepts (e.g., Hershey et al. 2010) are void of many key elements of the life course paradigm. For example, although the life course “principles” of time and timing have important implications for the development of financial solvency (Hershey and Jacobs-Lawson 2012), they are absent from recent multi-theoretical formulations (e.g., Hershey et al. 2010). Another drawback in previous research efforts is inherent in the analytic methods commonly used (e.g., regression, probit, logit, discriminant), as such methods not only are inferior to more recently developed analytic models, collectively known as “event history analysis” (EHA) (e.g., Frazer et al. 1994; Mayer and Tuma 1990), but also inappropriate for analyzing development and changes of behavior. The latter methods have facilitated the development of the life course approach as the leading research framework (Mayer and Tuma 1990) that is considered one of the most important achievements of social science and behavioral sciences (Colby 1998).

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Although stress research has received increased attention in the behavioral and social sciences, it has been virtually ignored by marketing researchers. This paper attempts to advance the stress perspective as a useful framework in consumer research. First, the author presents theoretical and conceptual foundations of stress research. Second, the author develops a general conceptual model of the causes and consequences of stress on the basis of theory and research. The model serves as a blueprint for presenting theory and research on stress, organizing and interpreting findings of consumer studies in the context of stress theory, and developing propositions for needed research. Finally, the author provides a research agenda to guide future studies in this area.
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Today, the life course perspective is perhaps the pre-eminent theoretical orientation in the study of lives, but this has not always been the case. The life histories and future trajectories of individuals and groups were largely neglected by early sociological research. In the pioneering study, The Polish Peasant in Europe and America (1918-1920), W. I. Thomas (with Florian Znaniecki) first made use of such histories and trajectories and argued strongly that they be investigated more fully by sociologists. By the mid-1920s, Thomas was emphasizing the vital need for a “longitudinal approach to life history” using life record data (Volkart, 1951, p. 593). He advocated that studies investigate “many types of individuals with regard to their experiences and various past periods of life in different situations” and follow “groups of individuals into the future, getting a continuous record of experiences as they occur.” Though this advice went unheeded for decades, Thomas’s early recommendations anticipated study of the life course and longitudinal research that has become such a central part of modern sociology and other disciplines.