The present article presents the quality concept, a complex concept and in the same time dynamic, that requires a new approach, different from the previous approach. This approach should take into consideration the impact of the contemporary world's evolution on the quality issue. Today, the quality is one of the most important aspects of the contemporary management, it becomes the arbiter that ... [Show full abstract] decides everything, it becomes another philosophy, with other practices, with another behaviour. The success in businesses is determined by great connections with the clients, that oblige the providers of products and services to establish the necessities and the requests of the customers in the middle of their concerns. In other words, the quality of the products and services became the main buying criteria in this context, receiving an enhanced importance. The total quality notion is relatively new, having a large coverage gaining more and more ground. So, the total quality does not endorse only the quality of the products and services, but it endorses several other aspects, such as the work environment quality or the quality of the human resources, starting from the undeniable reality that the quality of the products/services is conditioned by the competence of the employees. The article ends with some opinions regarding the necessity to build a culture in the field of quality which becomes a highly important problem and by looking over the main characteristics of the organizations already having a culture in the field of quality.