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From Co-productions to ‘Co-distributions’? Re-evaluating Distribution Policies for European Film: Policy and Practice

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Abstract

Drake explores the under-researched relationship between European film production and distribution, and examines a range of European policies designed to support film distribution, including digital and video-on-demand (VOoD)/Over-the-Top (OTT) distribution. Significant focus has been placed on understanding production in European cinema; however, there has been a lack of scholarly analysis of distribution. The article offers an analysis of MEDIA programme support for distribution, presenting data across participating countries, and highlights differential forms of subsidies for pan-European film distribution. It concludes with an analysis of two recent European initiatives to support cross-border digital distribution: Walk This Way (WtW) and The TIDE Experiment, and considers how alternative forms of distribution across national boundaries (‘co-distributions’) might reach wider audiences through a combination of traditional and digital distribution platforms.

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... Yet, the promotion of European cinema is still receiving a lot of public support. There are several subsidy-structures on both European and national levels (de Vinck, 2009;Liz 2016;Drake 2018). The European training platform TorinoFilmLab launched their audience-design programme in 2011 to provide financial support and consultancy for arthouse producers determined to disseminate their films outside the classic distribution channels (Richter and Thiele 2018). ...
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