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Consumption and Life-Styles. A Short Introduction
Abstract
This book takes an interdisciplinary approach to the world of consumption, covering different topics and including sociological, economic and marketing aspects. The term ‘consumption’ is vague and even in academic disciplines the term is used in a variety of ways. Consumption research asks how earnings and spending are related to each other. More generally, consumption research investigates how people, social classes or societies realize their consumption practices. The question of how consistent preference structures are due to changing empirical backgrounds of time, space and related culture is frequently asked. Which context variables (historical time, geographical framework, cultural background) specify the practice of consumption and in which way do attributes such as age, gender, class, occupation and life-style have their own impacts on the way in which consumption is realised?
This book will be of interest to researchers working in economics, sociology, marketing, aesthetics and design, anthropology and communication studies. https://link.springer.com/book/10.1007%2F978-3-030-06203-3
... In essence, the university graduates who have leapt into the ocean of entrepreneurship shared their experience that they have taken the inspiration for becoming entrepreneurs from different sources. Primarily, entrepreneurship education carries a significant positive influence on the interest of the graduates to become entrepreneurs, leading them to think outside the box [94]. The second important driving force is the business incubation centers and the entrepreneurship awareness created by these BICs, which facilitates the graduates to enter into the unknown world of the entrepreneurship [78]. ...
The article identifies the motivating factors behind the career preferences of university graduates who chose to engage in sustainable entrepreneurship. In this research, multi-methods—theoretical investigations and qualitative interviews—have been utilized to determine the factors responsible for promoting sustainable entrepreneurship in a developing region. The sample consisted of university graduates who chose to pursue their careers in entrepreneurial activities in Hyderabad, the sixth largest city of Pakistan located in Sindh Province. While determining why young academics choose entrepreneurship as a career choice, entrepreneurial careers are explored as an ongoing process of biographical sequences in which new ways of thinking and communication, new forms of economic and occupational challenges, and necessities as well as ways of success and failure are permanently claimed or raised. Due to these challenges, the youth are confronted with complex social and economic situation to deal with. The study findings provide guidelines on how sustainable entrepreneurship can be developed, engaged, and sustained in the future in developing and under-developed regions.
... Therefore, women who shop to satisfy their desires are classified as hedonic shoppers because these women get excitement, pleasure, and fun out of the activity of shopping, and they nurture their psychological emotions this way (Yurchisin & Johnson, 2010). Moreover, some of the women who want to show their superiority to others are inclined to buy more expensive cosmetic products therefore when they go to the department store, they first go to the higher-priced brands' section as they think that the higher the price is better because it is an expression of a higher status and this is explained as the Veblen effect, or conspicuous consumption, which means that the higher price increases the demand more (Bögenhold & Naz, 2018). ...
... Damit ist keinesfalls der geheimnisvolle Weg vom "Homo oeconomicus zum Homo mysticus" (Halfmann, 2014), "Homo heterogenus" (Rogall & Gapp, 2013) oder "Homo emoticus" (Franke, 2014) vorgezeichnet, sondern mit der Öffnung der Ökonomie zur Psychologie hin der Weg frei, den wirtschaftlich denkenden und handelnden Menschen als Homo realis (Rzeszutek & Szyszka, 2017) zu fassen. Damit wird der "Abschied vom eindimensionalen Verbraucher" (Fridrich et al., 2016) eingeläutet und der Zugang zu einem ‚Menschenbild' eröffnet, das auch einen ‚leibhaftigen' Mensch akzeptiert, der auch durch ein kontradiktorisch (auch scheinbar kontrafaktisch) paradoxes Raisonieren und Verhalten nach wie vor integraler Bestandteil des Wirtschaftsleben ist (Bögenhold, 2016;Bögenhold & Naz, 2018 ...
Nichts scheint in entwickelten Gesellschaften leichter (aber oftmals auch schwieriger) zu sein: Für das pure Überleben und ein lebenswertes Leben müssen verschiedene Notwendigkeiten und Möglichkeiten berücksichtigt und hinterfragt werden, ob, in welcher Form und in welchem Ausmaß sie einen Beitrag zu einer gelingenden Lebensführung und befriedigenden Lebensgestaltung leisten können. Dazu eine Synopse der physiologischen, psychologischen, ökonomischen, soziologischen, auch ideologischen Facetten der Erscheinungs- und Erklärungsweisen von Bedürfnissen, des Zusammenhangs mit lltäglichem Konsum, der Lebensführung und dem Lebensstil.
This study extends our understanding of the influence of culture on advertising within the novel context of online dating. People around the world have come to depend on online dating services (ODSs) to participate in the dating process. Since the norms and expectations of dating are influenced by a country’s cultural values, we expect ODSs to adapt their advertising messages to be congruent with these values. Using the Pollay–Hofstede framework, we examine the relationship between advertising appeals used by 1,003 ODSs from 51 countries and the cultural dimensions of these countries. Results showed that ODS advertisements appealed to people’s need for relationship, friendship, entertainment, sex, status, design and identity. The use of these appeals was congruent with only the individualism/collectivism and uncertainty avoidance cultural dimensions. Based on these results, we argue that ODS’s overwhelming use of culturally incongruent advertising messages can lead to a global transformation and homogenisation of the dating culture.
This chapter revisits theories of value, gift, and temporality that address gendered divisions between domestic and public realms, the societal importance of women’s work, and gendered meanings ascribed to consumption and domesticity. It connects these theoretical debates to stories of women from the pre- and post-1989 generations and to data collected from women’s almanacs. I explore women’s role in shopping and gift exchange and the organization, practice, and articulation of housework as a feminine norm. I look at the complicated relation between state discourses and private practices of consumption and homemaking before 1989 and at the materialization of aspirations to neoliberal functionality inside postsocialist homes. Changes in the value and use of objects as well as in the organization of the domestic space point to women’s renegotiation of their position both inside and outside their homes. The intersections and differences between discourses and practices point to the ambiguities of postsocialist transformation from the perspective of gender.
The chapter is about social inequality in a theoretical discussion and empirically asking for the survival of “middle classes” in different European societies for the time period between 2003 and 2018. The argumentation is led by the thought about social stratification in combination with the political economy, asking for processes of “creative destruction” and the implications of digitalization and the evolution of stratified societies in Europe. The chapter starts with assumptions of growing inequality globally and turns the view to issues of individual nation-states. The enormous reception of Piketty’s works during the last 10 years has shown how strong the academic interest in social and economic inequality has become, which is a topic combining sociology and economics. The chapter will deal with the issue by trying to focus on the history of economic thought and the middle classes in particular.
In global production organizations, the production process is broken down into diverse tasks distributed across the globe depending on the comparative advantages of a particular region. This in turn has generated opportunities for paid work for hundreds of millions of workers in emerging and low‐income countries, drawing in a substantial number of women with limited previous labor market access. Those processes of gender division can be seen through a variety of different lenses including liberal, feminist, postfeminist, socialist, or poststructuralist ones. Another strand of gender and organization literature is influenced by observations and critical discussion of management and organization processes within existing companies, primarily in metropolitan regions. This type of research draws attention to the asymmetric representation of genders in the hierarchical organization of companies. A completely different topic of empirical discussion on gendered enterprises is business start‐ups, where the number of women as new business founders is increasing. Finally, advertising is not just a medium for selling products but is also a place where gender power relations are mirrored. Through advertisement processes women are increasingly used as objects to sell products or services. Gender stereotypes in advertising translate societal values and use existing values of society to promote their brands.
This article is about common links between social stratification, youth and consumption patterns. If we follow Karl Mannheim’s (Essays on the sociology of knowledge. Routledge and Kegan Paul, London, 1952) classic understanding of society as being stratified into different generations (originally published in German in 1928), societies can be looked at as if they are consisting of different age groups which belong together. Each generation or cohort is characterized by having similar birth years and profiles regarding common life perspective, identities and interests (France & Roberts, Journal of Youth Studies 18: 215–223, 2015).
Political economy of globalization has emerged to become a political economy of world society asking for global roots and mechanisms of global capitalism in recent times. In difference to clean economic models of forecasting economists, the recent Covid-19 pandemic has shown how fragile those clean models with their limited set of assumptions are. The clean world of certainty where all external variables are known and calculable does not exist. Instead, we are living in a dynamic world which comprises different degrees of complexity leading permanently to effects which are not forecasted. The chapter discusses conceptions of globalization and point to the fact that numerous studies have found a close relationship between economic globalization and trade liberalization. Trade liberalization makes the economic and social world smaller and times of interaction faster but has been increasing the global lottery of world capitalism where winners and losers emerge newly and simultaneously. Those winners and losers can be classified as citizenship premium and citizen penalty, which is the reduction in income from being a citizen of a poor country. The current mantra of free-market capitalism that is based on principles of deregulation of economy and privatization of industry must ask who takes final profit by neoliberal economic structuration processes.
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