ArticlePDF Available

Contents and Editorial of International Journal of Export Marketing, 2018, Vol.2 No.4 (Special Issue)

PERSPECTIVES ON INTERNATIONAL
BUSINESS AND EXPORT MARKETING
Guest Editors
Associate Professor Dafnis N. Coudounaris
School of Economics and Business Administration,
University of Tartu,
J. Liivi 4-104, 50409 Tartu, Estonia
Email: dafnis.coudounaris@ut.ee
Professor Stanley Joseph Paliwoda
Department of Marketing,
Strathclyde Business School,
University of Strathclyde,
199 Cathedral Street, G4 0QU Glasgow, UK
Email: stan.paliwoda@strath.ac.uk
Published by
Inderscience Enterprises Ltd.
Int. J. Export Marketing, Vol. 2, No. 4, 2018
Contents
SPECIAL ISSUE: PERSPECTIVES ON INTERNATIONAL BUSINESS AND
EXPORT MARKETING
Guest Editors: Associate Professor Dafnis N. Coudounaris and
Professor Stanley Joseph Paliwoda
249 Editorial
Dafnis N. Coudounaris and Stanley Joseph Paliwoda
252 Measuring market destination effect on export product innovation
Valeska V. Geldres-Weiss, Joaquín Monreal-Pérez and
Dirceu Tornavoi-Carvalho
264 Analysis of the export performance of state-owned enterprises from Latin
American and Caribbean, reviewing corruption and informal economy
Gema Sancho-Miñana Bertomeu
291 Internationalisation of firms’ research and development activities:
the experience from European Union framework programs
Kadri Ukrainski, Hanna Kanep, Margit Kirs and Erkki Karo
316 Uncovering new value frontiers: the role of the entrepreneurial ecosystem
in nurturing born globals
Hannes Velt, Lasse Torkkeli and Sami Saarenketo
343 Contents Index
345 Keywords Index
349 Author Index
Int. J. Export Marketing, Vol. 2, No. 4, 2018 249
Copyright © 2018 Inderscience Enterprises Ltd.
Editorial
Dafnis N. Coudounaris*
School of Economics and Business Administration,
University of Tartu,
J. Liivi 4-104, 50409 Tartu, Estonia
Email: dafnis.coudounaris@ut.ee
*Corresponding author
Stanley Joseph Paliwoda
Department of Marketing,
Strathclyde Business School,
University of Strathclyde,
199 Cathedral Street, G4 0QU Glasgow, UK
Email: stan.paliwoda@strath.ac.uk
Biographical notes: Dafnis N. Coudounaris is an Associate Professor of
Innovation Management from the School of Economics and Business
Administration at the University of Tartu, Tartu, Estonia. He received his BSc
in Economics from the National and Kapodistrian University of Athens,
Postgraduate Diploma in Marketing from the Bristol Polytechnic, MSc in
International Business from the UMIST and PhD in Industrial Marketing from
the Luleå University of Technology. He has published several papers in
international journals such as MIR, JI Management, IBR, P &M and JBR. He
serves as a member of the editorial review boards of Journal of Business
Research and Journal of Innovation and Knowledge and is a member of the
Board of Governors of GIKA. He recently became a Fellow of the European
Mediterranean Academy of Business (EMAB).
Stanley Joseph Paliwoda is an Emeritus Professor of Marketing from the
Strathclyde Business School, Department of Marketing, University of
Strathclyde, Glasgow. He is a former Senior Examiner of the Institute of Export
in the UK and has written various textbooks and particularly a seminal one
entitled International Marketing with co-author Professor Michael Thomas. He
has published 65 articles in books and international journals. He is the Deputy
Editor of the Journal of Customer Behaviour and Fellow of both the Chartered
Institute of Marketing and Chartered Management Institute. He is an
international trustee of IP Management Poland and has served as a member of
several editorial boards.
Welcome to the fourth issue which is a special issue on Perspectives on international
business and export marketing’, Volume 2 of the International Journal of Export
Marketing (IJEXPORTM). This is a special issue based on the Inaugural Nordic
International Business and Export Marketing Conference of 2018 held in Tallinn,
Estonia. This issue includes four papers in the field of export marketing and international
business. The four papers are summarised in the following paragraphs. The first paper
which was awarded the best paper in exporting at the Inaugural Nordic International
250 D.N. Coudounaris and S.J. Paliwoda
Business and Export Marketing Conference 2018, examines the impact of exporting to
highly-developed destinations (the Nordic area) on product innovative firm performance
from a wide open and export-oriented country, namely Chile. The second paper, which
was awarded the best empirical study at same conference (NIB&EM Conference 2018),
suggests that state-owned enterprises (SOEs) from emerging economies have entered into
an international expansion wave in the Latin American and Caribbean region, challenging
the common assumption that these firms are limited to their domestic market. The third
paper, which was awarded the best paper of the NIB&EM Conference 2018, investigates
the innovation divideof firms from EU new and old member states when participating
in framework programs in a similar fashion to higher education and research actors.
Finally, the fourth paper examines the role of entrepreneurial ecosystems that can have on
the firms growth and internationalisation processes.
The first paper by Geldres-Weiss, Monreal-Pérez and Tornavoi-Carvalho based on a
longitudinal analysis (20062017) of 54 Chilean exporting firms in the fruit sector,
reveals that exports from Chile to advanced counties such as the Nordic ones favour firm
product innovation. This finding shows the importance of the market destination effect on
firm export product innovation performance, and consequently on the firms international
competitiveness. In their analysis the authors use the export product innovation index
(EPII) and Tobit regression model. The recently developed EPII (Geldres-Weiss et al.,
2018) monitors the exports made due to product innovations. The EPII instrument is built
on the harmonised system (HS) code and is a metric that associates innovation with
export activity according to the value amount of new products traded abroad by export
firms over time.
Bertomeu in the second paper discusses her findings, which reveal that governments
are strengthening the position of SOEs for different reasons other than solely promoting
exports. The institutional environment impacts on the export performance of Latin
American and Caribbean SOEs, with the informal economy facilitating the export
performance of SOEs. In addition, data on corruption is slightly inadequate due to the
sensitive of the topic. Therefore, a common framework for studying corruption is
encouraged as it will both help to advance research on the topic and help policy makers
and practitioners to tackle corruption.
Ukrainski, Kanep, Kirs and Karo in the third study use the e-Corda database of the
European Commission with cut-off date of 28 February 2017 and also existing literature
to examine the main issues/debates regarding the participation of countries of EU13 in
the 8th Framework Programme called Horizon 2020. The authors state that the
underlying challenges are related to the lower competitiveness and strategic focus of
firms, to their lower administrative and project-management capacities, as well as to
weaker networking capacities and relational proximity with EU15 actors.
Finally, in the fourth study Velt, Torkkeli and Saarenketo discuss the role that the
entrepreneurial ecosystem can have on international entrepreneurship. The authors assess
the entrepreneurial ecosystems from the point of view of born globals and compare them
across two countries namely, Finland and Estonia. Through a survey and data analysis
with STATA and t-tests, this study contributes to the literature on international
entrepreneurship in two ways. Firstly, it outlines the entrepreneurial ecosystem elements
that are the most and least critical for the development of born global start-ups and
secondly, it compares the performance of ecosystems between Finland and Estonia as
seen by born globals. The authors apply the neglected concept of entrepreneurial
ecosystems into the international entrepreneurship field.
Editorial 251
Acknowledgements
We would like to thank and express our appreciation to the following nine academics,
who spent their valuable time in the development of this issue: Ahmad Arslan, Paul
Christodoulides, Barbara Francioni, Giorgia Masilli, Andrea Szalavetz, Sharon Thach,
Tiia Vissak, Man Yang and Antonella Zucchela.
References
Geldres-Weiss, V.V., Monreal-Pérez, J., Tornavoi-Carvalho, D. and Tello-Gamarra, J. (2018)
‘Export innovation index (EII) as a measure of value creation in international markets’, Global
Innovation and Knowledge Academy (GIKA) Conference, Valencia, June.
ResearchGate has not been able to resolve any citations for this publication.
Export innovation index (EII) as a measure of value creation in international markets
  • V V Geldres-Weiss
  • J Monreal-Pérez
  • D Tornavoi-Carvalho
  • J Tello-Gamarra
Geldres-Weiss, V.V., Monreal-Pérez, J., Tornavoi-Carvalho, D. and Tello-Gamarra, J. (2018) 'Export innovation index (EII) as a measure of value creation in international markets', Global Innovation and Knowledge Academy (GIKA) Conference, Valencia, June.