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MEDIA SOSIAL SEBAGAI STRATEGI KOMUNIKASI POLITIK
Abstract
Communication strategy in politics is one of the keys to success in gathering votes. This research aims to determine the political communication strategies used by candidates to obtain votes. This research is a type of qualitative research with descriptive analysis approach. Data obtained through interviews and literature. The result of the study indicate that now, as time goes by and the rapidly development of communication technology, the emergence of new media or social media caused a shift in the campaign. Many used new media during the campaigns to attract as many people as possible and to vote. For example, someone who has a Twitter account and has 150 thousand followers has the power to propagate, because those who read the twit are very much. The 150 thousand readers are more than the readers of the Pikiran Rakyat newspaper, which are only about 75 thousand people. Mudzakkir Ali Djamil Candidates for the Makassar City DPRD use interpersonal communication techniques by utilizing social media, this is because he is aware of the important role of the media to make the public opinion.Keywords: Legislative Candidates, Political Communication, Social Media.Abstrak. Strategi komunikasi dalam politik merupakan salah satu kunci keberhasilan dalam mengumpulkan suara. Penelitian ini bertujuan untuk mengetahui strategi komunikasi politik yang digunakan oleh caleg untuk dapat memperoleh suara. Penelitian ini merupakan jenis penelitian kualitatif dengan pendekatan deskriptif analisis. Data diperoleh melalui wawancara dan studi pustaka. Hasil penelitian menunjukkan bahwa sekarang, seiring berjalannya waktu dan perkembangan tekonologi komunikasi yang juga begitu pesat, munculnya media-media baru atau yang dikenal dengan media sosial menyebabkan terjadinya pergeseran dalam kampanye. Banyak yang menggunakan media sosial pada saat kampanye untuk menarik massa sebanyak-banyaknya dan untuk memilih. Sebagai contoh, seseorang yang memiliki account Twitter dan memiliki 150 ribu follower memiliki kekuatan untuk mempropaganda, karena yang membaca twit-nya sangat banyak. Pembaca 150 ribu itu lebih banyak dari jumlah pembaca surat kabar Pikiran Rakyat yang hanya sekitar 75 ribu orang. Mudzakkir Ali Djamil Caleg DPRD Kota Makassar menggunakan teknik komunikasi interpersonal dengan memanfaatkan mesia sosial, hal ini dikarenakan beliau menyadari akan peran penting media dalam membentuk opini publik.Kata Kunci: Calon Legislatif. Komunikasi Politik, Media Sosial
... Political parties use social media as a vital tool to inform the public about their political activity. Also, they use social media to further their political agendas because of its ability to sway a wide range of the public (Alfiyani, 2018). ...
Social media's influence on political processes is one of the most frequently discussed issues in both public and scholarly circles today. Unquestionably, social media has become a cheap and effective tool for political competitiveness. Political leaders might favour social media communication since it enables candidates to interact directly with voters, discussing their beliefs, life experiences, and policy objectives. Additionally, it provides a forum for interaction long before candidates formally announce their intention to run for office. Direct communication between politicians and the public is made possible by social media sites like Facebook, Instagram, Tok-tok, WhatsApp, and X. Bypassing the filters of traditional media, this direct channel of contact enables politicians to deliver their messages live and uncensored. Politicians can utilize these platforms to address political issues, support social causes, and mold their public image. Social media influences public opinion and motivates group action by encouraging increased public participation, networking, and idea organization. Leveraging social media's advantages while reducing its threats requires an understanding of its complex effects on politics. Social media's influence on global political landscapes will only grow as it develops further.
... Today's technological sophistication is very capable by using social media, certainly this is very helpful from both parties, it is very unfortunate if both cannot use it as best as possible. With one-way communication, certainly this can be further developed into a medium for channeling aspirations and communication media whose purpose is to seek sympathy from the Tegal regency community, the weakness in this regent candidate is, the number of buzzers who are very difficult in determining the quality and quantity of each candidate, the activeness of both candidates only excels on Instagram, while on other social media such as TikTok and Twitter they still minimally share information about existing political communication (Alfiyani, 2018). ...
This research examines the transformation of political communication strategies in the digital era, specifically the use of Instagram by Tegal Regency's candidate Regents in the 2024 Regional Election. The high social media penetration in Indonesia, with 97% of Instagram users actively interacting, creates new opportunities and challenges in regional-level political communication. The research aims to analyze the digital personal branding strategies and political communication effectiveness of both candidates through Instagram. The research method employs a descriptive qualitative approach with social media content analysis using Nvivo 12 Pro, focusing on Instagram accounts @bimasakti19 and @ischak.mr during the September-October 2024 period. Research findings show significant strategy differences between the two candidates: @bimasakti19 implements an interactive approach with consistent hashtag #LOKENPANKAYAKIEBAE and actively reposts community support, while @ischak.mr focuses on field activity documentation and direct interaction. Word cloud analysis reveals the dominance of keywords related to public service and local issues. In conclusion, Instagram has become a vital instrument in local political communication transformation, creating a more dynamic dialogue space between candidates and voters, although still requiring balance between digital branding strategy and political message authenticity.
... Komunikasi memainkan peran penting dalam pembentukan budaya dan identitas suatu kelompok atau masyarakat. Melalui bahasa, simbol, dan praktik komunikatif lainnya, nilai-nilai, tradisi, dan identitas budaya dipertahankan dan disampaikan dari satu generasi ke generasi berikutnya (Alfiyani, 2018). Komunikasi persuasif adalah kunci penting dalam mengatasi miskonsepsi siswa. ...
Persuasive communication is a communication process that aims to influence, convince, or persuade others to do or believe something. The ultimate goal is to influence the attitudes, beliefs, or behaviors of the target audience. In persuasive communication, the sender of the message uses various strategies, such as logic, emotion, authority, or concrete evidence, to build a strong and convincing argument. The purpose of this study is persuasive communication as a teacher teaching technique in overcoming student misconceptions at RA Al-Badri Jember. The research method used is qualitative descriptive by taking objects at RA Al-Badri Teachers as data to see teacher interactions with students in overcoming misconceptions that occur. The results of this study are misconceptions that often occur in students in reading, writing, and arithmetic, where the teacher in overcoming cannot be separated from the concept of self, mind and society, the teacher brings the concept of himself by emphasizing the same background or the same fate as the students. In the process of persuasive communication, teachers apply persuasive communication techniques to overcome students' misconceptions in the teaching and learning process. The techniques used are association, integration, rewards and settings.
Public participation in elections is important to strengthen democracy. Communication strategies through Instagram are important to raise awareness of this. With public education and strong campaigns, this strategy can build a better understanding of the importance of elections. Instagram acts as a strategic tool in stimulating public participation. This research shows the importance of effective communication strategies in encouraging participation through Instagram in the context of elections. It shows that video content and posts can shift people's paradigms and trigger their interest in participating as agents of change in building democracy.
The digital era has significantly transformed political interactions, particularly through social media as a communication platform. Political gimmicks have become a new trend in campaign communication, especially to attract first-time voters in the Society 5.0 era. This research aims to identify its impact on the trust of first-time voters. A quantitative method was used for data collection, conducted by surveying 400 first-time voters in Semarang City. A simple linear regression test results show that political gimmicks significantly affect first-time voters' trust, with a significance value of 0.002 < 0.05. This study emphasizes voter political literacy's importance in ensuring rational and informed political decisions. The research plays a crucial role in understanding the dynamics of political communication in the digital era and the critical role of first-time voters in maintaining the quality of democracy.
Tujuan dari penelitian ini yaitu untuk mengetahui bagaimana komunikasi digital dalam meningkatkan partisipasi politik generasi milenial di Kabupaten Sidenreng Rappang. Penelitian ini megunakan metode deskripsi kualitatif. Sumber data diperoleh dari hasil observasi, wawancara dan dokumentasi. teknik analisis data penelitian ini ialah reduksi data, penyajian data dan Penarikan Kesimpulan. Maka data yang telah di analisis kemudian diolah mengunakan Nvivo 12 plus. Hasil penelitian menunjukkan bahwa komunikasi digital memiliki pengaruh dalam meningkatkan partisipasi generasi milenial di Kabupaten Sidenreng Rappang. Adapun faktor pendukung dalam meningkatkan partisipasi ialah perangsang politik, situasi atau lingkungan serta pendidikan politik dalam hal ini situasi atau lingkungan menjadi faktor yang memiliki presentase tinggi dari kedua faktor lainnya.
This study analyzes and visualizes the network dynamics of the "Tolak Penundaan Pemilu" movement on Twitter, focusing on network structure, types of relationships, and overall connectivity. Using Graph Theory to define the network and Resource Mobilization Theory (RMT) to understand the role of resources, particularly human resources, in mobilizing social movements, the study applies quantitative Social Network Analysis (SNA) to a dataset comprising 2,210 nodes and 1,406 edges. Data was collected through text mining using Netlytic and analyzed with Gephi and Ucinet. The results indicate that the network has a two-mode relationship type with a radial personal network communication pattern, and the relationship direction is directed and asymmetrical. The network structure consists of 35 components, 3 isolated nodes, 47 cutpoints, and no cliques, indicating a fragmented and hierarchical network nature. These findings provide insights into the distribution of information and support within the "Tolak Penundaan Pemilu" movement. This research contributes to the study of social network dynamics in political movements on Twitter by highlighting the interaction between network structure and resource mobilization, offering new perspectives on digital social movement organizational patterns, and enriching the understanding of how social networks influence and facilitate collective action in contemporary political contexts.Keywords: Social Movement, Graph Teory, Reject Election Postponement, SNA, Resource Mobilization TheoryAbstrakPenelitian ini menganalisis dan memvisualisasikan dinamika jaringan gerakan "Tolak Penundaan Pemilu" di Twitter, dengan fokus pada struktur jaringan, jenis hubungan, dan konektivitas keseluruhan. Menggunakan Teori Graf untuk mendefinisikan jaringan serta Teori Mobilisasi Sumber Daya (RMT) untuk memahami peran sumber daya, khususnya sumber daya manusia, dalam memobilisasi gerakan sosial, penelitian ini menerapkan analisis jejaring sosial (SNA) kuantitatif pada dataset yang terdiri dari 2.210 node dan 1.406 edge. Data dikumpulkan melalui text mining menggunakan Netlytic dan dianalisis dengan Gephi serta Ucinet. Hasil menunjukkan bahwa jaringan ini memiliki jenis hubungan dua mode dengan pola komunikasi jaringan personal radial, serta arah hubungan yang terarah dan asimetris. Struktur jaringan terdiri dari 35 komponen, 3 isolated node, 47 cutpoints, tanpa adanya clique, yang menggambarkan sifat jaringan terfragmentasi dan hierarkis. Temuan ini memberikan wawasan tentang distribusi informasi dan dukungan dalam gerakan "Tolak Penundaan Pemilu". Penelitian ini berkontribusi pada kajian dinamika jejaring sosial dalam gerakan politik di Twitter dengan menyoroti interaksi antara struktur jaringan dan mobilisasi sumber daya, memberikan perspektif baru tentang pola organisasi gerakan sosial digital, serta memperkaya pemahaman tentang pengaruh jejaring sosial dalam memfasilitasi aksi kolektif di konteks politik kontemporer.Kata Kunci: Gerakan Sosial, Graph Theory , Tolak Penundaan Pemilu, SNA, Resource Mobilization Theory
The research looks at how Ida Bagus Gede Mahatmananda Manuaba, who is one of the candidates for Blahkiuh Village Head, won the election contest for Blahkiuh Village in 2021. In winning the village head, of course, there is a strategy that is arranged. This research also looks at whether there are other factors that become aspects of his election seen from the background. The research method used is descriptive qualitative research method with primary data sources obtained through interviews. This research uses the Theory of Political Strategy by Peter Schorder and Political Marketing by Lock Harris. Based on the analysis that has been done, the results show that the strategy used by Ida Bagus gede Mahatmananda is through a social community approach with Blahkiuh villagers and the first reference is because he has a good background in family and work so that it helps with the personal branding he has. Abstrak Penelitian ini melihat bagaimana cara yang dilakukan oleh Ida bagus Gede mahatmananda Manuaba yang merupakan salah satu calon Kepala Desa Blahkiuh dalam memenangkan kontes pilkada Desa Blahkiuh tahun 2021. Dalam memenangkan menjadi kepala desa tentunya ada strategi yang disusun. Penelitian ini juga melihat apakah ada factor lain yang menjadi aspek terpilihnya beliau yang dilihat dari latar belakang. Metode penelitian yang digunakan adalah metode penelitian kualitatif deskriptif dengan sumber data primer didapat melalui wawancara. Penelitian ini menggunakan Teori Strategi Politik oleh Peter Schorder dan Pemasaran Politik oleh Lock Harris. Berdasarkan dengan analisis yang sudah dilakukan mendapatkan hasil bahwa Strategi yang digunakan oleh Ida Bagus gede Mahatmananda yaitu melalui pendekatan social masyarakat dengan warga desa Blahkiuh serta yang menjadi acuan pertama adala karena beliau memiliki latar belakang yang baik secara keluarga dan pekerjaan sehingga membantu. Kata Kunci : Strategi Politik, Pemasaran Politik, Pilkada, Kampanye Politik
AbstrakPemilihan umum dipilih oleh rakyat yang diusulkan oleh partai politik ataupun gabungan dari berbagai partai pelaksanaan verifikasi pendaftaran dan pendataan partai politik yang dilakukan sejak bulan juli 2022. Partai politik yang lulus verifikasi sejumlah 18 partai, Partai politik yang telah lulus verifikasi tentunya akan mencari sosok calon calon perserta umum pemilihan. rumusan masalah 1). Bagiamana Peran Partai Politik Dalam Pemilihan Umum menurut Undang-undang No. 7 Tahun 2017 tentang Pemilihan Umum dan Undang-undang No 2 Tahun 2011 tentang Partai Poltik ? 2)Langkah strategi apa saja yang dilakukan partai politik dalam menentukan pilihan memenangkan calon calon perserta pemilihan umum? . Metode penelitian kualitatif, jenis penelitian yang menggunakan normatif suatu peraturan terkait partai politik dan pemilihan umum. pendekatan penelitian melalui perbandingan peraturan. Hasil Penelitian 1)U undang-undang No. 2 Tahun 2011 parpol organisasi dari sekelompok orang yang memiliki kesamaan tujuan dan cita-cita dalam memperjuangkan kepentingan anggota politik, dalam rakyat pemerintahan. Sedangkan undang-undang No 7 Tahun 2017 Pemilihan umum dalam sistem ketatanegaraan dilaksanakan secara demokatis dan berintergritas. 2) langkah strategis Partai politik untuk menentukan bakal calon partai politik umum adalah memilih ; memilih calon calon dari tokoh negarawan atau sejarawan, memilih calon calon dari tokoh partai politik dan memilih calon calon dari artis, pengenalan calon calon perserta pemilihan umum melalui berbagai macam media sosial. Saran / Rekomendasi : partai politik harus memilih dalam memilih bakal calon perserta pemilihan umum, karena calon terpilih akan menentukan politik bangsa . partai politik selalu mementingkan partainya diatas kepentingan rakyat. ________________________________________________________Kata Kunci ; Pemilihan Umum, Bakal Calon, Partai Politik
Political communication, especially at the campaign level of candidates for the Regional Representative Council (DPD) like Komeng in West Java, utilizes visual media strategies such as ballot papers as significant campaign tools. This research adopts a quantitative approach with primary data gathered through interviews and documentation from key informants, including members of the KPU (General Election Commission), Bawaslu (Election Supervisory Agency), TKN (Campaign Team), and the general public. Simple random sampling method was employed to collect data, which was then analyzed using straightforward data processing techniques. The research findings indicate that the Political Communication conducted by Komeng has been able to create a political entertainment stage amidst intense political competition. This concept of political entertainment, highlighting cheerfulness amidst political tension, has resonated strongly with voters emotionally. This strategy successfully garnered public sympathy and increased Komeng's presence in the political arena. Visual communication leveraging Komeng's humorous character provided a positive affective stimulus to voters, thereby fostering positive interactions
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