Museum Engagement in Ghana

Abstract

Museums around the world are gradually evolving to refine their role in society. These changes, however, are slowly felt in some part of Africa. In Ghana, museum engagement is very low as a result of poor visitors' experience in museums, poor managements, incomplete projects, lack of publicity and the nonexistence of museum education in the Ghanaian education system. The study specifically seeks to address the shortfalls of museum engagements in Ghana and to identify ways of increasing community engagement. Empirical approach of quantitative and qualitative research design, focusing on a descriptive survey method was employed for the study. The study has shown that, people do not visit the museum because of poor management, their busy schedules and low publicity of museums in Ghana. People, barely hear anything about museum activities and nothing about Ghanaian museums is fascinating to them. The study recommends educational reforms at the basic level tailored towards active participation of students in the history of Ghana through trips to the museums. This investment will go a long way to help the next generation get familiarised with Ghanaian culture and increase museum engagement in Ghana.

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Cross-Currents: An International Peer-Reviewed Journal on Humanities &
Social Sciences ISSN 2394-451X (Print) & Open Access
http://crosscurrentpublisher.com/
Published by Society for Education and Research for Communal Harmony (SEARCH) in Collaboration with SAS Publishers, India 139
Museum Engagement in Ghana
Michael Dela Dika*, Eugene Ofori Agyei
Department of Industrial Art, Kwame Nkrumah University of Science and Technology, Kumasi, Ghana
*Corresponding Author
Michael Dela Dika
Abstract: Museums around the world are gradually evolving to refine their role in society. These changes, however, are
slowly felt in some part of Africa. In Ghana, museum engagement is very low as a result of poor visitors' experience in
museums, poor managements, incomplete projects, lack of publicity and the nonexistence of museum education in the
Ghanaian education system. The study specifically seeks to address the shortfalls of museum engagements in Ghana and
to identify ways of increasing community engagement. Empirical approach of quantitative and qualitative research
design, focusing on a descriptive survey method was employed for the study. The study has shown that, people do not
visit the museum because of poor management, their busy schedules and low publicity of museums in Ghana. People,
barely hear anything about museum activities and nothing about Ghanaian museums is fascinating to them. The study
recommends educational reforms at the basic level tailored towards active participation of students in the history of
Ghana through trips to the museums. This investment will go a long way to help the next generation get familiarised with
Ghanaian culture and increase museum engagement in Ghana.
Keywords: Museum, Community Engagement, History, Africa, Ghana, Visitors.
INTRODUCTION
The history of Africa shows that it had
developed civilization before the period of invasion in
the 16th Century. Africa had its own civilization that
had from the simple hut houses, earth (adobe) buildings
in the northern Africa region to the monumental
structures in the form of the pyramids. Africa began to
witness a decline in its identity and various components
of its culture during and after the era of the European
exploration.
Clearly, it’s an undisputed fact that
globalisation has become a dominant catalyse etching
and eroding the African traditional systems. Shen et al.,
[1] opines that globalisation is becoming increasingly
evident, and serves as a threat to different cultures,
destroying cultural diversity in the process by ignoring
cultural identities. In order to confront such a global
phenomenon it is important to promote cultural identity.
Tylor [2] defined self-identity as that complex whole
which includes knowledge, belief, art, morals, law,
custom, and other capabilities and habits acquired by
man as a member of society.
According to Kuntaa [3], the social and
economic role of museums has become an important
development tool for development planners in some
countries. These countries, such as Britain, Kenya,
and Egypt have now become aware of the potential
of museums to add economic value to their
communities by attracting economic and social
activities to historical and natural landmarks within
their political and administrative territories. In close
collaboration with the museums, communities
endowed with cultural and natural heritage have
become economically buoyant in comparison with
other communities that are not endowed. Museums
have also become key partners in sustaining socio-
economic development in most countries. One of the
most reliable ways of reconnecting with your past is
through museums.
The museum has become an important part
of the creative cultural industries, offering ready-
made, conveniently packaged cultural experiences to
visitors and sometimes at a price [3]. Museums by their
functions have played important cultural roles in
safeguarding the history of cultures. The preservation of
cultural history, art in museums started dating back
Greek history where temples dedicated to the Muses
(the patron divinities in Greek mythology of the arts).
Kirwan & Kirwan [4] states that museums and
art galleries, which define and celebrate the national
heritage, should include and suitably integrate minority
contributions which are also an integral part of a
multicultural society’s common heritage. Museums
experience has gradually evolved over the years into
one where individuals can reconnect with their past
history, current trends, arts, virtually and have
interaction with artifacts. Audiences are central to a
museum’s purpose and sustainability. This has created
the very essence of engaging its various audiences,
stakeholders or communities in a holistic manner. A
Typical example is the open of the Donald J. Trump
Presidential Twitter Library, a 4,000-square-foot
museum space that gave the 45th president and his
amazing Twitter legacy. This is particularly a shift from
the regular exhibition of speeches and portraits of US
presidents. Adopting modern social trends is a way to

Dika MD & Agyei EO; Cross-Currents: An International Peer-Reviewed Journal on Humanities & Social Sciences, Nov-Dec, 2018; 4(6): 139-145
140
laser target large audience that are accustom to such
social trends and events.
Black [5] asserts that the challenge and
dilemma for museums to be financially viable and
socially relevant has been discussed at length in many
of the recent literature in the museum studies field.
However, the case is different with Africa. Community
engagement in museum in some parts of Africa is at its
lowest level and in some cases practically non- existent.
Wills [6] ascertains that the focus on outcomes weakens
the ideal of participatory and collaborative community
engagement projects being developed as a joint or
cooperative venture. The role of museums in
safeguarding the identity, history, arts, heritage, and
culture and of its community is almost non- existent.
With respect to the fact that the stakeholder
(Community) are constantly not engaged are constantly
not engaged. These make it very difficult for
individuals to experience their valuable heritage, arts,
and history through the museums. Apart from going
there on their own free will or out of curiosity,
museums is in Ghana do not prioritize shaking up
traditional organizational models to trends that are
unique to its community or audiences.
Museums around the world are gradually
evolving to refine their role in society. These changes
are slowly felt in some part of Africa. Arinze [7] states
that the negative interpretation of what museums means
have continued to inhibit their development in most
countries especially in the third world countries. In
Ghana, community engagement in the museum is very
low as a result of poor visitors' experience in museums,
poor managements, incomplete projects, lack of
publicity and the nonexistence of museum education in
the Ghanaian basic education system. Waltl [8] asserts
that “the key role for museums is always to serve its
visitor.” This is contrary to the roles of museums in
Ghana as less attention is paid to its audience to achieve
their mission. The museum management pays less
attention to audience research on primary and emerging
audiences, surveying visitors, analyzing attendance data
to boast community engagement in museums.
Preliminary study of some of the museums in Ghana by
the researcher [3], seems to show that the social and
economic importance of the museums in Ghana is very
low.
Therefore the study specifically seeks to
address the shortfalls of museum engagements in Ghana
and to identify ways of increasing community
engagement.
METHODOLOGY
Empirical approach of quantitative and
qualitative research design, focusing on a descriptive
survey method was employed for the study. The
population of the study mainly focused on people who
have visited the museums and random individuals. The
random individuals were to give fair assessment as to
those who have not visited the museum. The population
targeted people between the age range of 18-25 years,
26-35 year and 36 years and above. The respondents
were randomly sampled from all the various regions in
Ghana. However, the main focus was on Ashanti
Region, Cape Coast and Greater Accra Region. This is
for a fair assessment of the views of people living closer
to museum populated areas. Quantitative research
approach enabled the research team to retrieve
statistical information through questionnaire and the
qualitative research approach enabled the research team
obtain additional information through interviews and
observations to ensure fairness and credibility of data.
Closed ended questionnaire was designed for the
collection of data from the respondents for the statistical
analysis. The respondents answered the questionnaire
without the presence of the research team so that they
will give genuine results. Interview guide and an
observational checklist were also designed and
managed personally by the research team to retrieve
additional information for the study.
RESULTS AND DISCUSSION
Respondent’s Demographics
The study sampled 202 respondents. Of which
117 representing 57.6% of males and 85 representing
49.1% of females respectively. With the age of the
respondents, ranging from 18- 25, 26-35 and 36 and
above, 95 of the 202 respondents representing 46.8%,
85 respondents representing 41.9 % and 22 respondents
representing 10.8% respectively. 62 respondents
representing 30.1 % were from Greater Accra, 85
respondents representing 44.3% were from Ashanti
Region, 44 respondents representing 22.7% were from
the Central Region and 11 respondents representing
5.4% were from other regions.
The respondents’ views on whether they have been
to any museums in Ghana
Table-1: Shows respondents view on whether they have been to any museum in Ghana
Gender of respondents
Yes
No
Total
Male
97
20
117
Female
70
15
85
Total
167
35
202
Based on the report provided on gender and
the visiting of museum in Ghana, a sum of 150 respondents who have visited a museum before and 50
random individuals, a total of 167 respondents agreed

Dika MD & Agyei EO; Cross-Currents: An International Peer-Reviewed Journal on Humanities & Social Sciences, Nov-Dec, 2018; 4(6): 139-145
141
they have visited the museum before, 97 were males as
against 70 females. A total of 35 respondents also said
they have never visited a museum before, 20 of them
were males and 15 were females. The calculated value
in this investigation is 0.022 in 1 degree of freedom and
the critical value is 3.841. This shows that the
calculated value is lesser than the critical value.
Therefore the null hypothesis will be accepted meaning,
there is no relationship between gender and the views
on the visitation of the museum. The study reveals that
the number of respondents who have visited the
museum before were living within the museum
community and have a fair idea of the museum
activities.
However, with respect to respondents who
have not visited museums before, revealed that they
barely hear any information about museum activities,
nothing about Ghanaian museums is interesting whilst
most complain about busy work schedules so do not
have enough time to visit the museums. In addition,
further information from respondents reveals that, they
have not had the chance to visit museums due low
publicity to entice them to visit. The lack of interest in
museums by other respondents opine that the museums
have nothing new to offer. It is always the same thing
over and over again. Ghanaweb [9] confirmed that a
visit to the premises of the National Museum in Accra
confirmed there is low patronage of the place, the lack
of publicity on its activities, shortage of manpower and
fundamentally a lack of financial assistance.
An interview with one of the museum curators,
shows that some museums mostly cook up new
activities with respect to problems in the society such as
waste recycling, annual student exhibitions, science
exhibition among others to increase public
engagements. And sometimes visit schools to educate
students on the importance of museums to the society
by going along with some museum exhibits and
collections in order promote students to visit the
museums. Despites the programs organized by the local
museums, the community engagement is poor. This was
asserted by majority of the respondents. Furthermore,
the study reveals that the number of times they visit the
museums is not encouraging. Business Ghana [10]
confirmed that most of the museum in Ghana is
neglected and need a major facelift thus; it is not
surprising that the number of visitors to the museum has
also declined significantly over the years. The majority
of them visited the museum once and lost appetite for it
due to limited collections in the museums and
sometimes poor visitor experience.
Respondents experience after visiting the museum
Table-2: The respondents view on their experiences after visiting the museum
Gender of respondent
Normal
Good
Fun
Boring
None
Total
Male
30
15
7
45
20
117
Female
19
7
24
20
15
85
Total
49
22
31
65
35
202
Accounting for individual experiences after
visiting the museum, a sum of 49 respondents
confirmed that the experience they had was normal,
Twenty two of the total respondents said theirs was
good. A total of 31 respondents also pointed it out that
their experience after visiting the museum was fun.
Sixty-five of the total respondents also said theirs was
boring, Thirty five respondents also chose none. None
represents individual who have not visited a museum
before. In this study, the calculated value is 60.532 in 4
degree of freedom, whereas the critical value is 9.488.
The calculated value denotes greater number than that
of the critical value, thus the null hypothesis will be
rejected, meaning there is a difference between gender
and their experience after visiting the museum.
Naturally, people normally visit the museum
with high expectation of seeing fascinating things of
past events or history, creativity works among others.
However, this high zeal of discovering new things
about their culture, arts, history among others was not
up to their expectation with limited collections in the
museums. Nevertheless, other individuals revealed their
excitement about their experiences in some museums,
especially when accompanied by a professional. Others
were also fascinated by the displays and Ghanaian
archives in museum.
It is imperative to say that most individuals go
to museums to satisfy their amusement and learn about
the Ghanaian culture. It is therefore in this vein that
expectations are always high among individuals who
intend to visit the museum at their spare time. Some
people highlighted their experience as normal and
boring because of the no advancement of museum
setting and displays. Essel [11] asserts that due to
inadequate funds, the museums have weak collection
policy, they depend on free donation of artworks, and
are not in touch with the current artworks produced in
the country. Museums overseas spend huge sums of
money to build up collections of contemporary African
artworks, yet Ghana’s government does not see that as a
priority.
Visitors also complain of lack museum persons
to accompany them on their tour and further explain the
meaning of some displays to them. Even with instants
where museum educators are around, some lack
professionalism. With reference to other countries
adopting new trends in museum operations, visitors

Dika MD & Agyei EO; Cross-Currents: An International Peer-Reviewed Journal on Humanities & Social Sciences, Nov-Dec, 2018; 4(6): 139-145
142
pointed out that the Ghanaian museums remain the
same with little or no change. In addition, the majority
of individuals lament about the poor structural
maintenance of some local museums. This puts visitors
off to visit the museums for the second time in most
cases.
Age of respondents and the purpose for going to the
museum
Table-3: Showing age and the purpose of going to the museum
Age of respondent
For outing purpose
Know more about Ghanaian history
Art exhibition
Total
18-25
23
65
7
95
26-35
25
60
0
85
36 and above
8
14
0
22
Total
56
139
7
202
In reference to age and the purpose of going to
museums, a total of 56 respondents said they go to
museums for outing purpose of which the age range of
respondents’ between 18-25 recorded 23, 26-35 years of
age recorded 25 and 36 and above years of age recorded
8. A total of 139 respondents also said they go to
museums to know more about Ghanaian history of
which the age range of respondents’ between18-25
recorded 65, 26-35 years of age recorded 60 and 36 and
above years of age recorded 14. Seven of the
respondents said they also go to museums for art
exhibitions, 7 of them fall under 18-25 years, 26-35
years of age recorded none same as 36 years and above.
In this study, the calculated value is 9.114 of 4
degree of freedom and the critical value is 9.488 which
demonstrates that the calculated value is lesser than the
critical value. Therefore, the null hypothesis will be
accepted, meaning there is no relation between age and
the purpose of going to the museums.
The purpose of going to the museum
Table-3: Shows gender and the purpose of going to the museum
Gender of respondent
For outing purpose
Know more about Ghanaian history
Art exhibition
Total
Male
43
67
7
117
Female
19
72
0
85
Total
56
139
7
202
With regards to the purpose of going to the
museum, a total of 56 respondents confirmed they go to
the museum for outing purpose, out of the total, 43 were
males and 19 were females. A sum of 139 respondents
also pointed it out that, they go to the museum to know
more about Ghanaian history, 67 of them were males
whiles 72 were females. Seven of the total of
respondents, go there for an Art exhibition of which 7
were males as against no female. During this
investigation, the calculated value is 18.650 of 2 degree
of freedom and the critical value is 5.991 which
demonstrate that the calculated value is greater than the
critical value. Therefore, the null hypothesis will be
rejected, meaning there is a relation between gender and
the purpose of going to the museums.
In Ghana, majority of individuals normally
visit the museum for outing purposes, know more about
Ghanaian history and sometimes for art exhibitions. An
interview with random people revealed that they just
visit the museum to satisfy their curiosity. Agyeman K.
2018 [12] personal communication, confirmed that
most museums are also visited by diplomats and other
high profile personals form other foreign countries to
acquaint themselves with the Ghanaian culture and
history during their visit or stay in Ghana. He further
explains that some Ghanaian use the museum as a
venue for relaxation during their free times, thus, most
visitors just come to tour the museum and leave without
learning anything.
Aside the museums in Ghana, the Cultural
Center also known as the Art Center plays a significant
role in promoting and showcasing the Ghanaian culture
through performing art and visual art. An interview
with the P.R.O (Paula) of the Center for Art and
National culture reveals, a large number of individuals
(foreign and nationals) normally visit the Art Center to
experience the Ghanaian culture. This may naturally be
one of the numerous factors for the decline in the
number of people who visit museums. As confirmed by
Kuntaa [3], museums in Ghana are unpopular with the
majority of Ghanaians because they are unaware that
the museums features as part of Ghana’s development
strategies hence do not see the need to visit museums.
On the other hand, most Ghanaians recognizes the Art
Center as a major stakeholder in featuring Ghana’s
development and as a true reflection of the Ghanaian art
and history.
The views on the improvement of museums in
Ghana With respect to improvement of museums in
Ghana, all of the 202 respondents agreed that there
should be improvements in museums in Ghana,
including the 35 respondents who have not visited a
museum before. Further information from respondents
who have visited museums before revealed the specific
areas with which improvement is needed. Out of a total
of 202 respondents, 29% percent specifically wanted
improvement with the services provided by the

Dika MD & Agyei EO; Cross-Currents: An International Peer-Reviewed Journal on Humanities & Social Sciences, Nov-Dec, 2018; 4(6): 139-145
143
museums. About 35.6% complained about poor
community engagement and stressed, museums
improve its community engagement. Also, 18.3% of the
respondents wanted to see in Ghanaian museums
adopting new trends to enhance the visitor experience in
museums. Particularly, incorporating new technologies
such as lighting systems, sound system, virtual reality
gadgets etc. In addition, 16.8 % of the respondents
complained about the poor visitor experience and
wanted to see more professionalism in the services
rendered by museum personnel. Agyeman K. 2018 [12]
personal communication, also highlighted a few
challenges faced by the museum administration. He
stressed that funding of museums in Ghana was a big
challenge as about 90- 95 % of museums in Ghana were
owned by the government.
The government do not pay attention to
museums in Ghana, museums in Ghana, hence making
it difficult to carry out its core mandate of preserving
and educating the society on the values and history of
Ghana. Without funds, it is difficult to acquire
collections for museum exhibitions, without funds, it is
impossible to acquire the necessary logistics and
manpower to maintain and improve the museums for
visitors and society. Lastly, it is impossible to create
awareness, to increase visitor engagement of museums
in Ghana without funds.
Nevertheless, museums can create innovative
programs that will entice the Ghanaian populace to visit
the museum at least once a year. In United Kingdom, a
natural history museum organises annual Eve party for
its audience where members and interested individuals
pay to party and have fun in the museum. This initiative
generates lots of income for the museum to carry out its
daily affairs independently without relying on the
government or external funds. The Met [13] stated that
Met museum in New York, USA also sets new
attendance record with more than 7.35 million visitors
with the exhibition of the Michelangelo: Divine
Draftsman and Designer. The exhibition lasted from
November 13, 2017 through February 12, 2018. This is
to say that the introduction of new trends unique to
visitors and community will see a rise in museum visits.
Some museums in Ghana can partner the Annual Street
Art Festival (Chalewote) which attracts thousands of
people from around world. By hosting and displaying
some of their exhibits. This will help attract people to
visit the museum. Kuntaa [3] confirmed that the
museums in Ghana are unpopular with the majority of
Ghanaians because they are unaware that the museums
feature as part of Ghana’s development strategy. It is
imperative to say that, there is a need for Museum
education in Ghana through reforms of our educational
system particularly at the basic level. An active
participation of students in the history of Ghana through
trips to the museums will go a long a way to increase
museum engagement in Ghana. An increase in the
number of educational programs organised by the
museums will cause massive increase in the number of
visitors. Periodic training of museum staffs especially,
the museum guide, curators, and other management
spice up the museum organisation for quality visitor
experience. Also, the introduction of Curatorial studies
and other branches of museum study in the various
universities will help improve the services rendered by
museum personals and make it more attractive to tourist
and the general population.
The role of museums in the society and in the
country as a whole cannot be underestimated. It's only
through the physical, as well as the behaviour, norms,
and rituals aspects of material culture that creates
objects and collections of museum to expand public
understanding of the Ghanaian culture. As each and
every second passed becomes part of history, there is a
need to remain ourselves that its only through the
preservation our material culture that we can still hold
high our identity as Ghanaians with the help of the
museums. Government increasing annual budget
allocations for museums will help complete incomplete
projects, provide the necessary logistics and revamp
museums in Ghana. This will help create the need for
the populace and tourist to visit local museums, giving a
boast to our tourism.
Funding of the museums will help increase
collections acquisition and loaning of collecting to fill
the museums with all the necessary collections for
different exhibition themes. Obtaining new collections
and cataloguing them for future use will help the
museums continuously exhibit new object which breaks
monotony. A decentralize system ensure effective use
of funds for the necessary project and also enable quick
decisions made to facilitate rapid growth of the
museum. For a growing museum sector,
decentralization can help facilitate the process of
expansion. It will also enable museum managers
quickly and more easily to react to specific needs to
appeal to its visitors. Jones [14] proposes that the
“museum must make the idea live in its displays,
exhibitions, events, collection policy, interpretation,
education programme”. All these cannot be done
without the necessary funding and support from
stakeholders. Kuntaa [3] highlighted, the social and
economic role of museums has become an important
development tool for development planners in some
countries. These countries, such as Britain, Kenya,
and Egypt have now become aware of the potential
of museums to add economic value to their
communities by attracting economic and social
activities to historical and natural landmarks within
their political and administrative territories. In close
collaboration with the museums, communities
endowed with cultural and natural heritage have
become economically buoyant in comparison with
other communities that are not endowed. Museums
have also become key partners in sustaining socio-
economic development in most countries. One of the

Dika MD & Agyei EO; Cross-Currents: An International Peer-Reviewed Journal on Humanities & Social Sciences, Nov-Dec, 2018; 4(6): 139-145
144
most reliable ways of reconnecting with your past is
through museums.
Publication of museum programs will
encourage them to visit the museum often. Kelly [15]
and Essel et al., [16] confirmed that the “twenty-first
century poses many other challenges for museums. The
scholars further recounts the challenges as “decreasing
attendances in museum worldwide due a proliferation
of leisure choices for a more sophisticated and
demanding program. Creating museum programs that
involve the community is a more effective way of
improving community engagement in Ghana.
The study reveals that the youth visit the
museum more hence museums should target the youth
more during publicity. The media in collaboration with
the museums and governments should create public
awareness on the role of museums in Ghana. Essel et
al., [16] ascertained that museums all over the world are
always strategizing in giving visual answers to why
visitors must visit. They consider the diverse interest
and sophistication of visitors in this regard. Some
museums have resorted to the exploration of modern
technological software, including the internet in
creating online interactive virtual museum to pull
internet users who may love to reach the exhibits of a
museum with the click of a button. This also increases
the number of visitors who view the exhibits of such
museums. Furthermore, developing an interactive
virtual museum for online users, promoting the
museum through social media (such as Facebook,
Instagram, Viber, Twitter) and tracking the number of
visitors who visit these sites in order to increase its
number of visitors (apart from the regular visitors who
move directly to the museum itself) is also essential.
Finally, the involvement of NGO’s and civil society in
the administration of museums for the betterment of
Ghanaians will help reduce the sole reliance on the
government and fast-track the necessary improvement
of museums in Ghana.
CONCLUSION AND RECOMMENDATION
The study has shown that, people do not visit
the museum because of poor management, their busy
schedules and low publicity of museums in Ghana.
People barely hear anything about museum activities
and nothing about Ghanaian museums is fascinating to
them. The lack of interest in museums by the public is
basically because the museums have nothing new to
offer. It is always the same thing over and over again.
Though, some museums organise programs and
sometimes visit schools to educate students on the
importance of museums to the society, the community
engagement is still poor. Due to limited collections in
the museums and sometimes poor visitor experience,
people visit the museum once and loss appetite for it.
Some people highlighted their experience as normal and
boring because of no advancement of museum setting
and displays. In some museums in Ghana, visitors
sometimes complain of lack of museum guide to
accompany them on their tour.
However, the study recommends educational
reforms tailored to active participation of students in the
history of Ghana through trips to the museums. This
investment will go a long way to help the next
generation to familiarise themselves with Ghanaian
history and culture. Also the introduction of Curatorial
studies and other branches of museum study in the
various universities will help improve the services
rendered by museum personals. This will equip
individuals with practical oriented know-how and
knowledge for museum operation such as collection
management, curator among others. These pool of
knowledge when added through education and training
will make the museum more attractive to tourist and the
general population. Government, Civil Society and
NGO’s coming on board to fund of the museums will
help increase collection acquisition for different
exhibition themes. Obtaining new collections and
cataloguing them for future use will break monotony
hence contributing to community engagement. Increase
in funds will help equip museums with modern
technological software, including the internet in
creating online interactive virtual museum to pull
internet users who may love to reach the exhibits of a
museum with the click of a button. These new trends
will reach the community even better. Furthermore,
publicity is very essential in boasting museum
engagement. The study recommends a collaboration of
the media and the government in promoting museums
will help draw more attention to museums in Ghana.
Again, publicity through social media (such as
Facebook, Instagram, Viber, Twitter) will develop an
interactive virtual museum for online users and
tracking the number of visitors who visit these sites in
order to increase its number of visitors apart from the
regular visitors who move directly to the museum itself.
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