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Falafel and Shwarma: Israeli Food in Mexico

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Abstract

Falafel and shwarma are two iconic national Israeli dishes, which are also widely recognized and loved in Mexico. The main objective of this article is to compare three different groups: Jewish Mexicans in Israel, Israelis in Mexico and Jewish Mexicans who remained in Mexico and how they perceive Israeli food in Mexico and in Israel. In addition to this, how marketing of Israeli food in Mexico has evolved. Fieldwork took place in Israel and in Mexico City. Twenty qualitative interviews were conducted in Israel in total. Ten were conducted with Mexican Jews living in Israel and another ten with Israelis who lived in Mexico and who have returned to Israel. There are marked differences as to how these foodstuff are marketed in Israel and abroad.

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... Saberi (2018), reports in The Diplomate that the demand for South Korean products is increasing yearly, so to make stronger these ties South Korea has started the halal food industry and increased its agricultural export to UAE, as 90% of UAE's food is imported. The concern regarding the exportation of food culture is, however, witnessed in previous literature, see for example, (Copuroglu, 2018;Schuster, 2018). As for Roll (2015) and Jin (2016), visual content from the Korean Wave is very useful in promoting Korea and the consumption of Korean goods. ...
Article
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