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Falafel and Shwarma: Israeli Food in Mexico
Abstract
Falafel and shwarma are two iconic national Israeli dishes, which are also widely recognized and loved in Mexico. The main objective of this article is to compare three different groups: Jewish Mexicans in Israel, Israelis in Mexico and Jewish Mexicans who remained in Mexico and how they perceive Israeli food in Mexico and in Israel. In addition to this, how marketing of Israeli food in Mexico has evolved. Fieldwork took place in Israel and in Mexico City. Twenty qualitative interviews were conducted in Israel in total. Ten were conducted with Mexican Jews living in Israel and another ten with Israelis who lived in Mexico and who have returned to Israel. There are marked differences as to how these foodstuff are marketed in Israel and abroad.
... Saberi (2018), reports in The Diplomate that the demand for South Korean products is increasing yearly, so to make stronger these ties South Korea has started the halal food industry and increased its agricultural export to UAE, as 90% of UAE's food is imported. The concern regarding the exportation of food culture is, however, witnessed in previous literature, see for example, (Copuroglu, 2018;Schuster, 2018). As for Roll (2015) and Jin (2016), visual content from the Korean Wave is very useful in promoting Korea and the consumption of Korean goods. ...
South Korea has pursued a multidimensional public diplomacy strategy in which Korean television exports and capitalization have emerged as a public and commercial cultural diplomacy tool over the last two decades. This article examines the widespread influence of Korean television content, including digital serial delivery, cultural exportation, cultural interactions, and capitalization—that is, content sales, indirect advertising, and media-induced tourism. Empirical data was obtained from Turkey’s audience members using the online survey tool. As a result of the social and cultural impact, the respondents’ opinions on Korean serials are both animated and rational. The creation of audience members’ social, psychological, and cultural experiences with K-Dramas clarifies their intimacy and activeness. Unlike local or other international content, a significant number of respondents claim that Korean TV serials are not only a source of entertainment but also have profound edifying aspects. According to the results, “Cultural Proximity” and “Content Availability” are two of the most important factors in choosing Korean TV serials over foreign content. The “content availability” is based on the emergence and expansion of Streaming TV; however, in cultural proximity, similarities in family norms and values in both nations are notable.
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