Article

Effects of Price, Brand, and Store Information on Buyers’ Product Evaluations

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Abstract

The authors report a study of the effects of price, brand, and store information on buyers’ perceptions of product quality and value, as well as their willingness to buy. Hypotheses are derived from a conceptual model positing the effects of extrinsic cues (price, brand name, and store name) on buyers’ perceptions and purchase intentions. Moreover, the design of the experiment allows additional analyses on the relative differential effects of price, brand name, and store name on the three dependent variables. Results indicate that price had a positive effect on perceived quality, but a negative effect on perceived value and willingness to buy. Favorable brand and store information positively influenced perceptions of quality and value, and subjects’ willingness to buy. The major findings are discussed and directions for future research are suggested.

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... The value perceived by the customer can be described in two formats, unidimensional or global and multidimensional. The one-dimensional perceived value is initially founded by authors such as Dodds, Monroe, and Grewal (1991), Zeithaml (1988), Monroe and Krishnan (1985). The multidimensional or analytical theory of perceived value is defined by Costa and Falcão (2018) as an approach with different attributes and interrelated dimensions. ...
... The value perceived by the customer can be described in two formats, unidimensional or global and multidimensional. The one-dimensional perceived value is initially founded by authors such as Dodds, Monroe, and Grewal (1991), Zeithaml (1988), Monroe and Krishnan (1985). Multidimensional or analytical theory of perceived value, Costa and Falcão (2018) define it as an approach with different attributes and interrelated dimensions. ...
... Showing that the statements made by Dodds, Monroe, and Grewal (1991) were correct. The factorial load explains that the monetary cost perceived by the fleet owner is approximately 30% greater than the perceived cost-benefit of the ratio between the product's performance and the monetary value employed by the fleet owner. ...
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Objective: Due to increasingly low freight prices and increasingly high operating costs, tire retreading presents itself as a viable and safe solution for costs reduction. It presents itself as a more sustainable alternative in terms of tire consumption. This paper discusses the consumption behavior of small fleet owners in relation to the purchase of cargo tire retreading services. Theoretical Framework: Our theoretical framework is organized into two axes: how tires and their retreading are carried out in Brazil considering small entrepreneurs, and how the multidimensionality of consumer behavior affects the relationship with the tire retreading service (based on the SERV-PERVAL proposal developed by Petrick (2002) and the “Affective Behavior” dimension of the model developed by Roberts, Varki and Brodie (2003), called Relationship Quality). Method: A model on the antecedents of the perception of value was proposed and refined (the questionnaire items were reorganized through exploratory and confirmatory factor analysis) based on a survey of 109 truck drivers. Results and Discussion: The antecedents of the perception of value of small fleet owners in relation to the cargo tire retreading service are the Sentimental constructs; Reputation; Loyalty; Convenience; Cost/Benefit. Originality/Value: Previous studies focused on the field of production engineering, use, performance and impacts on the environment, new tire purchasing behavior, association studies or government, not presenting in the literature studies in marketing or even business administration and its derived areas for tire retreading services. Research Implications: This study helps small tire retreaders to better understand their customers and enables better customer service that culminates in increased market share and profitability.
... Loureiro and Gonz� alez, 2008;Kandampully et al., 2011;Suhartanto et al., 2020); (6) influences of brand value on consumer value (e.g. Bojanic, 1996;Dodds et al., 1991;Oh, 1999;Rousta and Jamshidi, 2020;Wantara and Tambrin, 2019); and (7) influences of brand value on brand loyalty (Cakici et al., 2019;Wantara and Tambrin, 2019). These previously identified relationships will be tested as the CBBE framework for wine tourism destination brands in the current study. ...
... Third, the study did not confirm the influence of Brand Value on Consumer Value in the domestic wine tourism destination context; this is contrary to past research that identified a negative influence (e.g. Dodds et al., 1991;Oh, 1999), or a positive influence (e.g. Bojanic, 1996); however, this finding is in line with others who identified no connection between cost and value (e.g. ...
... Also, Brand Value had a negative influence on Consumer Value in the global wine tourism destination context, confirming the findings of some studies (e.g. Dodds et al., 1991;Oh, 1999;Tasci, 2016b). Consumers may be focusing on other benefits while defining their perceived value in the domestic context while they may need brand price or cost as a cue for their perceived value. ...
Article
Purpose Consumer-based brand equity (CBBE) has been used in tourism and hospitality to measure the success of firm-level as well as destination-level brands. As wine tourism gained attention during the past two decades, researchers endeavored to use CBBE to understand consumer reactions to different wine tourism destinations. However, research in this domain has been divergent, with many models of CBBE with diverse components, without being validated for different destinations. Design/methodology/approach The current study tested the validity of a CBBE model with the six most-widely used components, namely brand familiarity, brand image, perceived quality, consumer value, brand value and brand loyalty. The model was first tested for five domestic wine tourism destinations in the United States ( n = 247) and retested for five global wine tourism destinations ( n = 248). Partial least squares structural equation modeling (PLS-SEM) of data from 495 respondents was used for analysis. Findings Findings indicated that a four-component CBBE model with brand familiarity, brand image, consumer value and brand loyalty may be a more parsimonious model in the wine tourism destination context. Practical implications Knowledge of the CBBE of the destination within which the winery is located will enable the winery to understand the extent to which it can rely on this CBBE for the sale of their wines versus the extent to which they must rely on their own marketing activities to develop CBBE in their specific wine brand(s). Originality/value The study is unique in using multiple wine tourism destinations to test a CBBE model.
... Organic food's public opinion has shifted as a result of media marketing and awareness raising activities by national and international non-governmental organizations (Dodds, et al 1991). Similarly, Lapierre et al. (2000) claim that perceived quality and perceived value have a greater link, with perceived value implying a consumer product intention. ...
... Theory of Planned Behavior (TPB) is actually an extension to TRA (Theory of Reasoned Action), which conceived to explain and predict individual acceptance of internet technology (Ajzen, 1988, 1991, Matheson, 1991Venkatesh et al.;. An individual's behavior is determined by buying intention and perceived behavioral control. ...
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The purpose of the study is to determine the consumers' buying intention towards organic tea in the context of Bangladesh. Moreover, the study has empirically tested its relevant factors which influence on buying intention towards organic tea. Quantitative research design has been used to carry out the problem. A structured questionnaire was employed to collect date randomly from 208 respondents living in 4 divisional cities of Bangladesh. Cronbach's Alpha statistic used to determine the reliability and validity of the measurement items. Descriptive analysis and regression analysis used to evaluate socio-demographic characters and diagnosis the determinants of consumes' buying intentions respectively. All of the research hypotheses have been accepted based on the empirical model and corresponding individual t test. Since Cronbach's alpha for each measurement items are greater than .70, so items are reliable and valid. Snedecor's F (53.291) and R 2 (0.514) supported the fitness of the regression model at first. Consumer's buying intentions of organic tea is positively and significantly (p<0.05) influenced by environmental concern, health benefit, price and trust. This study intended to examine the relationship of buying intention of organic tea with different variables. In our country, proper motivation and participation with healthy food consumption might increase a consumers' intention to buy more organic tea. Appropriate marketing policies and a successful promotional strategy that articulates the nutritional value of both conventional and organic foods should be implemented. Moreover, health benefit impacts on buying intention to purchase organic tea. So, the policy maker should try to ensure the heath consciousness in producing organic tea. This research expands on earlier findings which overlook incorporating the major determinants of buying intention towards organic tea such as environmental concern, health benefit, price and trust. This study also used a long span of date and unique object, to investigate the long-run benefit for health-conscious consumers in Bangladesh. The study only considered four major determinants of consumers buying intention toward organic tea whereas product availability, promotion and other significant predictors can be utilized further to get valuable findings and the sustainability of organic tea consumption.
... More precisely, Buckley (1991) established a link between a customer's willingness to buy and the reputation of the shop. According to earlier research, purchase intention as well as perceived values are positively related (Dodds, Monroe, and Grewal, 1991;Grewal, Monroe, and Krishnan, 1998 Buckley (1991) found a relationship between a customer's inclination to purchase and the reputation of the store. According to past study, purchase intention as well as perceived values are positively associated (Dodds, Monroe, and Grewal, 1991;Grewal, Monroe, and Krishnan, 1998). ...
... According to earlier research, purchase intention as well as perceived values are positively related (Dodds, Monroe, and Grewal, 1991;Grewal, Monroe, and Krishnan, 1998 Buckley (1991) found a relationship between a customer's inclination to purchase and the reputation of the store. According to past study, purchase intention as well as perceived values are positively associated (Dodds, Monroe, and Grewal, 1991;Grewal, Monroe, and Krishnan, 1998). ...
Article
The sector of retailing is seeing significant growth in India. The sector has significant potential for growth, which is bolstered by the construction of retail complexes and malls. In order for a product to be completely marketed, it is essential to effectively convey its image. "We aim to finalize transactions." The objective of display, usually referred to as visual merchandising, is to showcase items and ideas in the most effective manner in order to facilitate sales (Pegler, 1991). This study investigates the influence of store image on many areas of visual merchandising.
... Simultaneously, within this era dominated by consumerism among youth populations, purchasing itself plays an essential role in alleviating anxiety and releasing stress [50]. Referring to the research on purchase intention [51,52], and on the consumption characteristics of health food among young people [14,53], the study measured young people's purchase intention of health food by the following four dimensions: their concern about health factors in food, their willingness to collect and learn information about health food, their willingness to prioritize health food when buying food, and their willingness to recommend health food. Building upon these premises, this paper presents the following hypothesis: H1. ...
... Due to the particularity of health food, this study paid special attention to the popularization of the participants' understanding of the definition of traditional Chinese health food, so as to ensure that the participants would fill in the follow-up questions on the basis of accepting the definition of health food in this study. This paper refers to the scale developed by Dodds [51], combined with the characteristics of young people and the characteristics of traditional Chinese health food, to revise the items of the scale. The final scale contains four items, and the five-point Likert scale is used to score; a higher score indicates a stronger intention to buy, while a lower score indicates a weaker intention to buy. ...
Article
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The traditional Chinese health food consumption market in China has experienced significant growth in recent years, with rising popularity among young people. However, how young people form their intentions to purchase traditional Chinese health food is still unclear. This study aims to redefine the concept of traditional Chinese health food and provide a theoretical foundation for understanding consumer behavior within this context. A specialized survey was conducted to test the proposed conceptual model. The results indicate that both health anxiety and traditional cultural identity have a significantly positive influence on young people’s purchase intention for traditional Chinese health food. Perceived consumption risk negatively affects their purchase intention for such products. Perceived consumption risk plays a negative moderating role in the relationship between traditional cultural identity and young people’s purchase intention for traditional Chinese health food. This study offers novel insights and strategic directions for traditional Chinese health food industry professionals, while also serving as an illustrative case for other countries seeking to comprehend the health food consumption landscape.
... Through integrating branded content and product placements into their social media posts, influencers can successfully introduce brands to their audience and boost brand recognition (Batra & Keller, 2016;Johnson, 2020;Bastrygina, 2024). On the other hand, Purchase Intention refers to the likelihood of a consumer making up his or her mind to make a purchase of certain specified product or service (Dodds et al., 1991). Influencers who advertise products, give testimonials, and leverage social proof drive consumers' buying intentions (Freberg et al., 2011). ...
... Brand awareness is evaluated by utilizing the Brand Awareness Scale, which was developed by Yoo and Donthu in 2001. The scale of purchase intention is used in order to measure the response according to the proposal of Dodds et al. (1991). Lastly, consumer susceptibility to interpersonal influence, the proposed moderator is measured through the scale developed by Bearden et al. (1989). ...
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Influencer marketing has turned to be one of the most effective means for brands to augment brand awareness and boost purchase intentions of consumers. This study is aimed at the impact of social media influencer expertise on these two important marketing outcomes. In addition, it investigates the moderating effect of consumer susceptibility to interpersonal influence. By examining data from 186 respondents and applying structural equation modelling, the results show that influencer expertise has a positive effect on both brand awareness and purchase intention. Moreover, the effect of expertise on brand awareness is even greater among consumers who are highly susceptible to the influence of others. On the other hand, the relationship between expertise and purchase intention is stable across all susceptibility levels. The research is an addition to the body of knowledge on influencer marketing as it provides profound understandings of the underlying mechanism through which expertise works and the conditions that constrain its effectiveness. The practical implications of the decision on the influencer selection and campaign strategies are also discussed.
... Purchasing intention can predict consumer purchasing behavior to some extent and is often used in marketing studies to examine consumer behavior. Dodds (1991), defined purchasing intention as the likelihood of consumers buying a certain product. Han et al. (2005), also viewed purchasing intention as the probability of consumers purchasing a product. ...
... In other words, consumer purchase intention serves as a precursor to their purchasing behavior, allowing for predictions about future buying actions. Dodds et al. (1991) found that consumer purchase intention can be explained as their attitude toward a particular product or service and the likelihood of purchasing that product or service. This means that purchase intention reflects consumers' subjective tendencies regarding product and service purchases, which have a certain degree of subjectivity. ...
... Purchasing intention can predict consumer purchasing behavior to some extent and is often used in marketing studies to examine consumer behavior. Dodds (1991) defined purchasing intention as the likelihood of consumers buying a certain product. Han et al. (2005) also viewed purchasing intention as the probability of consumers purchasing a product. ...
... In other words, consumer purchase intention serves as a precursor to their purchasing behavior, allowing for predictions about future buying actions. Dodds et al. (1991) found that consumer purchase intention can be explained as their attitude toward a particular product or service and the likelihood of purchasing that product or service. This means that purchase intention reflects consumers' subjective tendencies regarding product and service purchases, which have a certain degree of subjectivity. ...
... In other words, the intention to use certain technologies in pre-adoption can be separated into the intention to try them the first time and the intention to use them regularly. First trial intention denotes the probability of a consumer trying a product or service for the first time (Dodds et al. 1991), while regular use intention reflects the likelihood of product use or service daily before actual purchase (Atulkar and Kesari 2017). One recent research proposes distinguishing the intention duration between first experience intention and regular patronage intention in high-tech restaurants (Zhu 2022). ...
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Piloted outdoor food delivery robots have been attracting attention from different stakeholders. This study investigates the difference between customers’ and operators’ value and risk propositions and examines their distinctive impacts on the first trial and regular use intention. This study adopts an exploratory sequential mixed approach. The qualitative phase uses Starship as a case study to comprehensively understand the perceptions of customers, employees, and managers through 14 semi-structured interviews. Codes are identified, selected, and grouped into functional value (monetary value, efficiency, convenience, food quality), emotional value (enjoyment and attractiveness), conditional value (sustainability and promotion), and performance risk (use process and service failure). Owing to the theory of consumption value and perceived risk theory, the quantitative phase builds the model and tests the relationships between customers (N = 265) and operators (N = 284). The results show that all values and risks could affect regular use intention. However, functional value has no impact on the first trial intention for customers, and performance risk has no effect on the first trial intention for both customers and operators. Our study is the first to target both the values and risks of the particular type of robots for food delivery services from different stakeholders’ perceptions, dividing the impact on the first trial and regular use intention, a crucial step for effective implementation strategies within outdoor food delivery services.
... However, intentions to invest in some assets could be similar to the purchase intentions of a consumer. As purchase intention are defined as the intentions of the buyers or individuals to buy a certain product or service (Dodds et al., 1991), likewise intent to invest may be defined as the willingness of the investors to put money in an asset, or in the case of current study, the willingness of the investor to invest through online real estate sites (Schiffman & Kanuk, 2000). Online investments are unique and significant as they are made over the internet. ...
Article
Keywords: The research aims to identify how perceived risk tends to affect the intention to invest through online real estate sites. It also tends to identify the mediating role of investing attitude of the investors and their brand equity related to those sites. Survey approach was used to gather and compile all the data, and hypotheses were tested through the structural equation modeling technique. The outcomes revealed a negative role played by economic, functional, time and social risk on the intention of investors to invest through online real estate sites. The five different kinds of perceived risk showed a negative influence on investing attitude and brand equity except for social risk which positively influenced brand equity and investing attitude. Investing attitude and brand equity cause a positive change in investors' intentions to invest. In addition to it, investing attitude and brand equity of online real estate sites significantly mediates the linkage between all types of perceived risk and investors' investment intentions. Online real estate sites can use this model to determine how different investors perceive risk related to real estate sites and in turn work on these factors to increase their intentions for investment which ultimately is the primary basis of actual investment. There have not been many studies related to investment through online real estate sites. Especially in Pakistan, no such study that involved the investors' intentions to invest through online real estate sites had been conducted earlier. Brand Equity of online real estate sites is also a variable which has been studied for the first time in this work with intentions to invest. Thus, this study presents the first confirmation of this model within the online real estate industry. perceived risk, investing attitude, brand equity, intention to invest, online real estate sites JEL Classification:
... The perception of a brand's price helps determine whether or not a brand is included in a consumer's consideration set (Dyson et al., 1996). Dodds et al. (1991) explained the link between consumer's perceived value and brand choice in part by the acceptable price range concept. Buyers generally have a set of prices that are acceptable to pay for a purchase in their consideration set, rather than a single price (Monroe, 1979; Monroe and Petroshius, 1981). ...
Article
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The present study is conducted to examine the influence of modular kitchen products price and perceived quality on their purchase decision. The role of price in consumer behaviour is crucial. The previous study results shows that the price of a product as an indicator of quality of a product (shapiro, 1968). Likewise zeithaml (1988) states that price act as an indicator of quality cue. Also Rao and Monroe (1988) found that price might play a positive or a negative role in the purchase-decision process. Thus perception of product price triggers consumers' decision process regarding a product. The present study uses convenience sampling method to collect the primary data from the consumers who visited the modular kitchen stores and those who are willing to participate in the study. The sample size drawn for the study is 233. The data analysis uses SPSS version 16. The statistical techniques used to analyse the data are Kruskal-Wallis test and multiple regression analysis. The analysis results that the price of the modular kitchen product positively influences the consumers' purchase decision.
... First, all participants were asked to indicate their purchase intention for the focal product (e.g., The likelihood of purchasing this mobile phone from this store is high; α = 0.92) using a 5-item scale adopted from Dodds et al. (1991). To test the proposed underlying process, we additionally measured credibility of the referral signals (α = 0.94) using a 6-item scale adopted from Meyer (2016; e.g., "The information offered by the seller is unbiased"). ...
Article
Partial competitor referral is a common sales influence tactic used to increase consumers’ likelihood of purchasing a focal product (e.g., a painting or table) by referring consumers to a competitor that offers a non-focal product (e.g., a frame or chairs). This study examines the impact of two types of partial competitor referrals, i.e., recommending a competitor with strategic vs. tactical advantages, and their impact on consumers’ purchase intention. Five studies showed that recommending a competitor with strategic (vs. tactical) advantages on a non-focal product increases consumers’ purchase intention of the focal product. Credibility of the referral signal and trust of the seller (e.g. goodwill, integrity, and competence trust) mediate the effects. Skepticism toward salespeople, the presence of monetary incentives for referrals, and seller-competitor product assortment overlap moderate the effects. Additionally, we found that recommending a competitor with strategic (vs. tactical) advantages on a non-focal product decreases consumers’ future purchase intention for the non-focal product. Theoretical contributions and practical implications of our research are discussed.
... Finally, it discusses findings and concludes with the implications, limitations, and future directions. Dodds et al. (1991) believe that consumer repurchase intention refers to the possibility of consumers buying goods again when they have similar needs. Louro et al. (2005) define consumer repurchase intention as the expectation of obtaining the same or better value from purchasing an online brand and the desire to purchase the brand's products or services again. ...
Article
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Accompanied by the comprehensive promotion of the Internet and the prosperity of e-commerce, e-commerce live streaming of agricultural products is booming and has a promising market prospect. This study presents a research model aimed at investigating the factors influencing consumers repurchases of agricultural products via e-commerce live streaming. The research uses a questionnaire format and structural equation modelling to analyze data from 586 consumers in China. The results of the study show that information quality, product quality, logistics service quality, and ROO image have a positive effect on satisfaction and trust. Both satisfaction and trust have a positive effect on repurchase intention. Satisfaction and trust play a partial mediating role. This research theoretically enriches the influencing factors of consumers repurchase of agricultural products through e-commerce live streaming, and also provides development insights for e-commerce live streaming of agricultural products.
... According to consumer psychology research, price sensitivity and perceived risks associated with lower-cost products can influence value perceptions and the prioritization of different values. Dodds, Monroe, and Grewal (1991) indicated that consumers often emphasize hedonic value when perceived risks are low. The reasoning is that when consumers face less financial risk, they are more likely to seek emotional or experiential benefits from their purchases. ...
... The likelihood of purchasing this product is high. Dodds et al. (1991) ...
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In this study, the effects of brand quality, price, and sales promotions on purchase intention were examined within the context of a global brand operating in the fast-food sector—one of the fastestgrowing trends in the food service industry worldwide. The research targeted Burger King followers in Türkiye through social media platforms. Multiple linear regression analysis revealed that all three variables had a positive impact on purchase intention, with brand quality demonstrating the strongest influence. The findings have significant implications, particularly for global brands in the fast-food sector. Given the positive contribution of these variables to customers’ purchase intentions, it is recommended that businesses place considerable emphasis on brand quality, competitive pricing strategies, and sales promotions that provide economic value and additional benefits to customers. Moreover, in the absence of a globally recognized Turkish fast-food brand, it is essential for the government to implement incentive programmes aimed at fostering the development of such a brand, prioritizing high brand quality as a cornerstone of this effort.
... We incorporated measurement items for self-congruity, booking intention, and confirmation bias from prior research, providing multi-measurement items for all constructs in the survey to ensure accuracy and reliability. The survey items were drawn from the following sources in previous literature: selfcongruity (Luna-Corteś et al., 2019; Usakli & Baloglu, 2011), booking intention (Dodds et al., 1991;Usakli & Baloglu, 2011), and confirmation bias (Rassin, 2008). Participants rated all items on a 7-point Likert scale, ranging from (1) strongly disagree to (7) strongly agree. ...
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The event industry has undergone significant transformation due to the COVID-19 pandemic, shifting many events to web-based platforms. This paper examines the rise of hybrid events as a key post-pandemic format, highlighting their importance for inclusivity, accessibility, and economic resilience. Using a mixed-methods approach, the study investigates the dynamics of this shift, providing insights into the evolving norms of event management. Results indicate that hybrid events will play a crucial role in shaping the future of the event industry. By adopting this clearer conceptual framework, the study ensures that discussions of mobility, technological impacts, and stakeholder experiences are appropriately contextualized. This approach allows for a more meaningful exploration of how different event types respond to external challenges, contributing to a nuanced understanding of the evolving events landscape.During the COVID-19 pandemic crisis, most events turned from being held physically to being held virtually using web-based platforms. Some authors argue that the pandemic was not the only reason behind the rise of online events; but also the evolving geopolitical tensions around the world. This change in the event landscape was welcomed by many stakeholders while having an adverse effect on others. Therefore, this paper assessed how events transitioned from being primarily physical to increasingly virtual, leveraging web-based platforms. In addition, this research discussed the impact of this change in events’ dynamics on related stakeholders. Both qualitative and quantitative data collection methods were used. A total 60 questionnaire responses were collected, alongside three interviews conducted with experts in the field of events. Results revealed that the future of events will be hybrid events. In addition, technological advancements are the key component to support and sustain this paradigm shift. For the time-being hybrid events are the solution to avoid disruption in events as such method cater the needs and expectations of all users and business stakeholders.
... Despite so much research being carried out regarding the adoption of NEVs, a significant gap still exists in the literature with respect to understanding the relationship between sustainable consumption psychology and repurchase intention, considering gender difference as a moderating variable [27,28] . The majority of previous studies have focused on the first-time purchase, whereas factors that determine the intention of repurchase remain scanty [29,30]. More importantly, how gender functions as the moderator in the relationship between sustainable consumption psychology and NEV repurchase intention has not been discussed yet [31,32] . ...
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This study continues the dialogue around sustainable consumption psychology and its effects on New Energy Vehicle repurchase intentions, depending on moderating gender differences. To achieve this, we employed sustainable consumption theories, social identity theory, and gender schema theory to formulate our conceptual framework, which we corroborated with the data of 527 NEV owners across Chinese cities in varying tiers. The outcomes indicate a substantial direct effect of sustainable consumption psychology on repurchase intention (β = 0.467, p < 0.001) with value perception acting as a mediator. The literature on sustainable consumption psychology identifies two variables, environmental awareness and social responsibility, which have differing outcomes according to the gender of the consumer. For instance, female consumers are motivated more by environmental awareness as compared to male consumers who relate more social responsibility to the buying intention (β = 0.328). Conversely, male consumers are motivated stronger to buy on social responsibility in comparison to female consumers (β = 0.376). Multi-group analysis also depicts significant differences between these relationships in demographic slices, with the greatest impact being the high-income, middle-aged, first-tier city dwellers. This insight not only enhances theoretical perspectives on sustainable buying behavior but also assists manufacturers, marketers, and policymakers in effective promotion of sustainable transport means.The research adds value to existing literature in sustainable consumption while also providing value on the ground with regard to NEV market creation, particularly on sustainability consumption with respect to gender and other demographic variables.
... Perceived quality is one of the most significant factors influencing purchase intention. Consumers tend to prefer products they perceive as high-quality (Dodds et al., 1991). This relationship is even more critical in private-label products, as consumers may initially harbor doubts about quality due to the low price (Richardson et al., 1996). ...
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The growing market share of private-label products highlights the need for a deeper understanding of the factors that influence consumer purchase intentions. This study aims to investigate the relationships between brand awareness, perceived quality, trust, and brand image in the context of private-label products in Turkey and their direct and indirect effects on purchase intention. The convenience sampling method was used in the study and the survey form was prepared online and delivered to the participants. 238 of the obtained data were usable were used fort the analyses. In addition, SPSS and SmartPLS programs were used fort he analyses. The findings reveal that although brand awareness does not directly affect brand image, it positively affects both trust and purchase intention. Additionally, it was concluded that perceived quality significantly affects bıth trust and brand image, and that these variables have a mediating role in the effect on purchase intention. Trust plays a critical role by positively affecting brand image and purchase intention. Furthermore, brand image has a strong direct effect on purchase intention. The study also reveals significant indirect effects, where trust and brand image mediate the relationships between awareness, perceived quality, and purchase intention.
... In the second phase, an ostensibly unrelated survey introduced a CSR or neutral Starbucks ad, followed by an article about a brand transgression. Participants rated the transgression's permissibility (Effron and Monin, 2010) and their PIs of Starbucks products (Dodds et al., 1991) to assess ethical judgments on product evaluations. Manipulation checks measured perceptions of the ad's ethicality, trustworthiness, believability and writing quality. ...
Article
Purpose- This paper aims to reconcile conflicting findings about the role of corporate social responsibility (CSR) in counteracting the negative impacts of brands' ethical transgressions by testing the moderating role of self-brand connection (SBC). Design/methodology/approach- Drawing on motivated reasoning theory, this paper posits that high-and low-SBC consumers' information processing and moral judgment are driven by distinct goals: to reach desired versus accurate conclusions, respectively. Five experiments were conducted to test whether CSR efforts can mitigate the impact of blatant ethical transgressions. Findings- CSR allows high-SBC consumers to evaluate brand transgressions more favorably, as CSR serves as counterfactual evidence that reinforces their beliefs in the brand's morality. In contrast, low-SBC consumers view CSR as hypocritical, leading to more negative responses. Increased perceptions of brand morality (hypocrisy) mediate CSR's buffering (backfiring) effects among high-(low-) SBC consumers. Research limitations/implications- This paper does not control for the effect of the time gap between CSR and ethical transgressions even if buffering effects of CSR could be faded out as memories recede. Practical implications- Brand transgressions may be inevitable events, but firms or managers can alleviate the negative impact of transgressions by engaging in CSR activities. In doing so, they need to make clear to whom they will appeal using CSR information considering its backfiring effects among low-SBC consumers. Originality/value- Few studies have examined when and how CSR attenuates or exacerbates the negativity of brand transgressions with a strong theoretical framework. This paper, grounded in motivated reasoning theory, explains how the same CSR initiative can yield opposing outcomes based on the consumer's self-brand connection. Rather than solely exploring how strong consumer-brand relationships buffer brand transgressions, this research shows how high-SBC consumers biasedly seize CSR information to justify brand transgressions, even when they are blatant.
... Hypothesis 4 HM has a significant positive impact on university students' BI when using ChatGPT. Dodds et al. (1991) defined PV as the perceived balance between the benefits of using a specific technology and the amount spent on using that technology. It involves comparing the costs one may incur in choosing to use the technology with the various economic benefits obtained. ...
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This study, using ChatGPT as a case, based on the Unified Theory of Acceptance and Use of Technology 3 (UTAUT3) model, explores university students’ attitudes, Behavioral Intentions (BI), and influencing factors towards Generative Artificial Intelligence (GenAI). It focuses on two crucial moderating variables: Habit (H) and Personal Innovativeness (PI). The goal is to uncover the mechanisms through which H and PI influence GenAI BI, providing a deeper understanding of GenAI Usage Behavior (UB). This study conducted a comprehensive survey of 510 college students, utilizing SPSS 26.0 and AMOS 24.0 for data analysis. Results reveal significant positive impacts of Performance Expectations (PE), Effort Expectations (EE), Social Influence (SI), and Hedonic Motivation (HM) on students’ BI to use ChatGPT, except for Price Value (PV). Additionally, BI significantly influences actual UB. Moderation analysis shows H negatively moderates the BI-UB relationship, indicating its inhibitory effect, while PI positively moderates this relationship, emphasizing the innovative role in promoting GenAI usage. These findings contribute to a theoretical understanding of GenAI UB and offer practical product design and promotion insights.
... We used a 5-point Likert scale to measure all the variables. The purchase intention was measured using three items adapted from Dodds et al. (1991). Similarly, consumer well-being was measured using three items adopted from Grzeskowiak and Sirgy (2007). ...
Article
Purpose The post-pandemic era has shifted most industries, businesses and consumers online, increasing the demand for electronic devices, mainly laptops. Additionally, most non-Western countries inhabit highly religious but cash-strapped individuals, making them a potential market for second-hand laptops. With this in mind, this study aims to explore the effects of lenient return policy (LRP) and religiosity on consumer confidence in retailer (CCR), consumer well-being and purchase intention. Design/methodology/approach This paper conducted a between-subjects field experiment comparing two return policy conditions (cash return vs. other return) with a sample of 222 participants. Data were analysed using partial least squares structural equation modelling (PLS-SEM) to test the hypothesised relationships, and multigroup analysis (MGA) was employed to assess the experimental effects based on the return policy conditions. The moderating effects of religiosity were also examined. All analyses were conducted using SmartPLS software. Findings The results confirm that an LRP positively predicts consumer confidence in retailer, well-being and purchase intention. Religiosity had a moderating effect on LRP outcomes. Additionally, the experiment confirmed that consumers experienced better well-being and were more likely to purchase if offered full cashback. Practical implications Retailers of second-hand shopping products should offer LRP (full cashback) to foster consumer confidence, well-being and purchase intention. Additionally, for highly religious consumers, aligning return policies with religious principles should further enhance consumer well-being and purchase intention. Originality/value This study is among the earliest to investigate the impact of LRP on CCR and well-being. Moreover, a novel attempt is made to explore the moderating effects of religiosity on LRP outcomes. Likewise, a field experiment to validate the greater effects of cashback on consumer well-being and purchase intention adds to the novelty of this study.
... The subjects measured their purchase intention of green products according to the advertisement content and their real feelings [64]. The measurement topic adopts three 7-point scales: "I am willing to buy this green product/I may buy this green product/I will consider buying this green product" (1 means "strongly disagree", 7 means "strongly agree"; α = 0.88). ...
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Advertising has become an important strategy for many enterprises to nudge consumers to buy green products and achieve sustainable development. In the context of cultural diversity, the discussion on the influence of consumers’ cultural belief variables on the effectiveness of advertising persuasion appears conducive to promoting green consumption. Through two situational experiments based on information processing theory, this study verified the impact and mechanism of the interaction between self-construal and advertising appeals on green product purchase intention, revealing the mediating role of information processing fluency (Experiment 2). The results indicate that emotional (rational)-appeal advertisements can strengthen independent (interdependent) self-constructed consumers’ stronger purchase intentions for green products (Experiment 1). Moreover, the occurrence of this effect is mediated by information processing fluency (Experiment 2). Not only do the conclusions of this research enrich the literature in the field of self-construal and advertising appeal preference but they also have managerial implications for improving green marketing performance by using advertising appeal and targeting consumers’ cultural psychological characteristics.
... In addition, considering that the Likert 5-point scale is effective in reducing the bias of extreme reactions and focused tendencies [111], it was decided to use Likert 5-point scale in this study (1 for disagree and 5 for strongly agree). The GSI scale for this study was derived from Barbarossa et al. [112], Confente et al. [73], and Sharma et al. [77] and has 5 measurement items; the GPE scale was derived from the study of Sharma et al. [17] and contains 4 items; the GPI scale was developed by Andersén [113] for the eco-design variable in green supply chain management by Zhu et al. [114] and has 3 items; the PPF was derived from Leinsle et al. [115] and Lee et al. [106]; and the PI scale was derived from Dodds et al. [116] and Yadav and Pathak [117]. Some amendments were made to the specific scale by combining the characteristics of NEVs, and after the preliminary questionnaire was completed, 100 subjects were randomly selected for pre-testing before the questionnaire was formally distributed and recovered. ...
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This paper explores how to promote consumer identification and acceptance of green products in the field of sustainable consumption and green marketing. Specifically, this paper examines how green factors affect consumers' willingness to purchase new energy vehicles (NEVs) and focuses on the mediating role played by perceived price equity in this process. It is found that consumers' green self-identity, green product experience, and green product innovation have a significant positive impact on their willingness to purchase NEVs, while perceived price fairness plays an important mediating role in this process. When consumers perceive that the pricing of NEVs is fair, they are more inclined to purchase them. Through the analysis of China's new energy vehicle market, this paper puts forward suggestions to optimize the promotion strategy of green products from the perspective of price fairness, with a view to providing theoretical support and practical guidance for relevant enterprises. As China is the world's number one country in terms of NEV ownership, studying its market consumption willingness not only reveals the unique characteristics of the Chinese market but also provides lessons and references for the future development of the new energy vehicle market in other countries, which is of great exemplary significance.
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The research aims to identify how perceived risk tends to affect the intention to invest through online real estate sites. It also tends to identify the mediating role of investing attitude of the investors and their brand equity related to those sites. Survey approach was used to gather and compile all the data, and hypotheses were tested through the structural equation modeling technique. The outcomes revealed a negative role played by economic, functional, time and social risk on the intention of investors to invest through online real estate sites. The five different kinds of perceived risk showed a negative influence on investing attitude and brand equity except for social risk which positively influenced brand equity and investing attitude. Investing attitude and brand equity cause a positive change in investors’ intentions to invest. In addition to it, investing attitude and brand equity of online real estate sites significantly mediates the linkage between all types of perceived risk and investors’ investment intentions. Online real estate sites can use this model to determine how different investors perceive risk related to real estate sites and in turn work on these factors to increase their intentions for investment which ultimately is the primary basis of actual investment. There have not been many studies related to investment through online real estate sites. Especially in Pakistan, no such study that involved the investors’ intentions to invest through online real estate sites had been conducted earlier. Brand Equity of online real estate sites is also a variable which has been studied for the first time in this work with intentions to invest. Thus, this study presents the first confirmation of this model within the online real estate industry.
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As concerns about environmental issues continue to grow, it is a timely topic to study how to increase consumers' pro‐environmental behavior. Prior literature mainly investigated how the contextual factors influenced consumers' pro‐environmental behavior in this context. However, what consumers do and think in a previous context affects their behavior in a subsequent unrelated context. It remains unclear how to increase consumers' pro‐environmental behavior through intervening the activity type consumers conduct in a prior setting. Through six multi‐method studies including a study with secondary data and a field experiment, this paper shows that involving consumers in creative activities (vs. noncreative activities) in the prior context boosts consumers' self‐importance perception, which in turn stimulates consumers to engage in pro‐environmental behaviors. Furthermore, this paper demonstrates that the effect of involving consumers in creative activities on pro‐environmental behavior amplifies (attenuates) among consumers with low self‐concept clarity (among those with high self‐concept clarity). This paper makes important contributions to the literature on pro‐environmental behavior and creative activities. It also offers insights for policymakers and businesses, suggesting that encouraging consumers to engage in creative activities can be an effective strategy to foster pro‐environmental behavior.
Chapter
Studies indicate that information technology remains underutilized in numerous organizations, leading to significant economic losses to their businesses. This is due to human behavior towards technology. To address this issue, information technology acceptance has been studied across various organizational contexts to understand user behavior towards Information Technology (IT). Different technology acceptance models have been proposed to understand user behavior toward IT such as Diffusion of Innovation Theory (DoI), Social Cognitive Theory (SCT), Theory of Reasoned Action (TRA), Theory of Planned Behavior (TPB), Technology Acceptance Model (TAM), Extended TAM (TAM2), Unified Theory of Acceptance and Use of Technology (UTAUT), The Extended Unified Theory of Acceptance and use of Technology (UTAUT2). This paper presents a critical review of the technology acceptance literature where the primary goal of this research is to identify the key technology acceptance models and to identify their major assumptions. Based on this review, this paper demonstrates that these models have yet to fully capture the complex dynamics of the human-technology relationship and have continuously failed to predict as they were claimed to in several empirical experiments.
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Recent advancements in technology have catalyzed product automation across various domains. Against this backdrop, comprehending consumer responses to autonomous products has emerged as a pivotal concern for businesses. Nonetheless, extant research inadequately investigates how the level of involvement influences preferences for autonomous products and how this influence fluctuates with the temporal distance to purchase. This study addresses this gap in knowledge by examining findings pertaining to involvement, the need for control, and construal level theory. A questionnaire survey encompassing 3,039 participants yielded the following insights. First, in scenarios in which purchases are made in the distant future, high-involvement consumers have a more favorable overall evaluation toward conventional products, whereas low-involvement consumers have a stronger preference toward autonomous products. Second, in scenarios in which purchases are imminent, high-involvement consumers demonstrate greater purchase intentions toward conventional products, whereas low-involvement consumers demonstrate comparable purchase intentions toward both autonomous and conventional products. These findings, elucidating consumer adoption patterns of autonomous products, offer pragmatic implications for companies’ product strategies, although caution should be exercised in generalizing the results, as the only product examined in the study was automobiles.
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Introduction The technicality and professionalism of medical aesthetics have become one of the most fashionable indicators in the world, and image is the key factor of aesthetic development. This study aims to explore the relationship between medical aesthetic image, perceived value, satisfaction and post-purchase behavioral intention. Methods The subjects included customers who had consumed and received treatment in the three years, and the questionnaires were collected from returning clients of each unit in the medical aesthetic group from May 17, 2017 to May 31, 2017. We used the structural equation modeling (SEM) to analyze the data. Results The results showed that medical aesthetic image was positively associated with perceived value, satisfaction and post-purchase behavioral intention; perceived value was positively associated with satisfaction and post-purchase behavioral intention; satisfaction was positively associated with post-purchase behavioral intention. Discussion This study can provide medical aesthetic practitioners with an understanding of consumers' image and perceived value to improve satisfaction. The changes in consumers' perception of aesthetic medicine can be evaluated more objectively, and suggestions can be provided for medical institutions to strengthen their cultural connotation and external image, so as to establish a strong brand image.
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With the platform ecosystem’s development, synergy effects’ importance has grown. This study aims to elucidate synergy effect characteristics within the platform ecosystem and their impact on consumers’ value perception. We collected 405 smart home products from Amazon.co.jp as samples. Synergy effect is categorized into synergy with platform and complements. Firstly, text mining summarizes the characteristics of synergy effect between complements and platform (System-to-system interoperability, Coordinated interconnection integration, User interaction coordination, Remote coordination flexibility) and synergy effect between complements and complements (Dynamic interaction coordination, Multi-scenario coordination, Spatial Controllability, Personalized setting coordination). Then, two models, purchase intention and user experience, explore these characteristics’ impact on consumers’ value perception. The results show that interactions between system-to-system interoperability and multi-scenario coordination, and between coordinated interconnection integration and spatial controllability, positively affect purchase intention. However, interactions between user interaction coordination and spatial controllability, and between user interaction coordination and personalized setting coordination, negatively affect purchase intention. Interactions between user interaction coordination and multi-scenario coordination, between remote coordination flexibility and dynamic interaction coordination, and between remote coordination flexibility and spatial controllability, positively affect user experience. This research provides new perspectives on synergy effect within the platform ecosystem and implications for product development.
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This study examines the application of discount strategies to reduce consumer food waste in Indonesia, focusing on the interplay between bundling discounts as short-term interventions and loyalty member discounts as long-term interventions. Indonesia is a country facing serious environmental and economic challenges due to its position among the largest generators of food waste in the world. This research investigates the impact of bundling discounts, moderated by impulsive buying, and loyalty member discounts, moderated by value-seeking behavior, on reducing food waste. In a quantitative approach, SEM was employed, with data sampled through questionnaires distributed across major Indonesian cities renowned for their large restaurant industries, including Bali, Jakarta, Yogyakarta, and Malang. A total of 350 questionnaires distributed resulted in 312 being eligible for further analysis. The findings indicate that bundling discounts have certain positive effects, which are usually weakened by impulsive buying, leading to over-purchasing. However, loyalty member discounts have stronger and more sustainable impacts, mediated by value-seeking behavior that encourages planned and responsible consumption. These findings highlight that tailored discount strategies have a critical role in food waste reduction, while loyalty programs provide an effective framework for sustainability. Insights from this study put restaurant managers and policymakers in a better position to align Indonesia’s discount strategies with its sustainability goals and to advance responsible consumption practices in the restaurant sector.
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Purpose Live-streaming platforms emphasize dynamic social interaction and fan engagement. Users integrate into the live-streaming community through continuous social learning activities, such as sending bullet comments, reviewing comments and interacting with celebrities. However, comprehensive research on the transactional intricacies of live-streaming e-commerce from the perspectives of community and learning is still lacking. Design/methodology/approach Focusing on the behavior characteristics of the reference group represented by online celebrities and fans in the live-streaming environment, this study utilized social learning as the theoretical basis to examine how reference groups affect consumer purchase intention through a series of intermediary effects. An empirical investigation and machine learning algorithms were utilized to explore and verify the hypothesized model. Findings The results show that: (1) reference groups’ behavior positively stimulated social presence and enhanced consumer purchase intention through the chain-mediating effect of social presence and trust in online celebrities; (2) celebrity characteristics (professionalism, attractiveness and interactivity) positively impacted consumer trust; (3) in addition, machine learning algorithms substantiated that reference groups’ behavior, social presence, trust and celebrity characteristics had a remarkably robust predictive effect on purchase intention. Originality/value These findings hold theoretical implications for understanding how the social community affects consumers’ purchase intention in the live-streaming context and practical significance for marketing strategies toward live-streaming e-commerce.
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Purpose Original equipment manufacturers (OEMs) are increasingly discoursing well-known brands to support their own brands. This study explores how original equipment manufacturing (OEM) brand disclosure affects willingness to buy (WTB) by examining the mediation effect of perceived brand competence (PBC) and perceived brand warmth (PBW), as well as the moderating effects of product type and consumer self-esteem (CSE). Design/methodology/approach This study builds on signal theory and the stereotype content model to theorize the mediating role of PBC and PBW between OEM brand disclosure and WTB. A 2×2 between-subjects experiment with 442 participants was conducted, employing ANOVA, seemingly unrelated regression and moderated mediation tests to examine the hypotheses. Findings OEM brand disclosure is positively related to WTB through PBC and PBW. Specifically, PBC’s mediation effect on OEM brand disclosure is stronger than that of PBW. Additionally, the mediation effect of OEM brand disclosure on WTB via PBC is moderated by product type and CSE. Originality/value This study contributes to the existing brand self-disclosure and brand spillover literature by opening the black box of how OEM brand disclosure affects WTB and reveals the underlying mechanisms of PBC and PBW. It offers valuable insights for OEMs to leverage previous OEM brands to support their own brands by improving PBC and PBW and is more beneficial for consumers with high self-esteem and experience products.
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Book
This book is a compilation of the best papers presented at the 2022 Asia-Pacific Conference on Economics & Finance (APEF), which is held annually in Singapore. With a great number of submissions, it presents the latest research findings in economics and finance and discusses relevant issues in today's world. The book is a useful resource for readers who want access to economics, finance and business research focusing on the Asia-Pacific region.2023 Asia-Pacific Conference on Economics & Finance (APEF) will take place on the 14-15 Dec 2023 in Singapore.
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This study investigates the impact of Information Push Notifications (IPNs) on consumer sentiment, cognitive appraisals, and behavioral outcomes in the Chinese e-commerce market using the Affect-as-Information Theory (AIT). A mixed-method approach was adopted, combining PLS-SEM, unobserved heterogeneity analysis (FIMIX-PLS and PLS-POS), and fsQCA, with data analyzed using Python 3.11.4 and SmartPLS 4.1. The findings reveal that perceived usefulness, ease of use, and information targeting significantly influence emotional responses (pleasure, fear of missing out) and cognitive appraisals (trust, perceived information burden), which mediate purchase intentions and behaviors. Practical contributions include strategies for optimizing notification design to enhance engagement. The study offers theoretical suggestions into AIT's application in e-commerce, demonstrating equifinality and heterogeneity in consumer decision-making. This research contributes originality by integrating advanced analytical tools to explore complex causal mechanisms.
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Content creators increasingly use self-disclosure to shape their personas and build strong connections with their audiences. This trend calls for focused scholarly attention on the outcome and underlying mechanism of content creators’ self-disclosure. However, there is a lack of systematic research on how audiences react to these disclosures, and insights from psychology, sociology, communication, and organizational science are often studied separately. This research, which is inherently interdisciplinary, systematically reviewed literature on audience appraisals and responses to self-disclosures. By analyzing 166 influential articles published between 1973 and 2023 using the Web of Science database, we identify key dimensions, impacts, mechanisms, and contextual factors of self-disclosure. Drawing on appraisal theory, our review synthesizes insights from across disciplines and develops an integrative framework. We categorize the findings into seven thematic areas, highlighting the processes involved in audiences’ primary and secondary appraisals of content creators’ self-disclosure and their responses to related efforts. By organizing these themes within a holistic framework, we reconcile inconsistencies in previous research and provide strong foundations for future research. Additionally, we identify gaps and under-researched areas, offering a clear roadmap for future investigations.
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Evidence from past research and insights from an exploratory investigation are combined in a conceptual model that defines and relates price, perceived quality, and perceived value. Propositions about the concepts and their relationships are presented, then supported with evidence from the literature. Discussion centers on directions for research and implications for managing price, quality, and value.
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Tested a portion of J. C. Olson's cue model which hypothesizes that, other things equal, intrinsic cues (e.g., physical product differences) will be stronger determinants of perceived-quality judgments than will extrinsic cues (e.g., price or store image). 90 female undergraduates were randomly assigned to the conditions of a 2 * 3 * 3 (Price * Store Image * Hosiery Product Samples) analysis of variance with repeated measures on the intrinsic factor. Results support the hypothesis; omega-square values revealed that 73% of the total variance was due to intrinsic product sample differences. Additionally, the hypothesis that perceived worth would be more strongly related to stated purchase intentions than would perceived quality was supported. (PsycINFO Database Record (c) 2012 APA, all rights reserved)
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This article examines the dissimilar use of product information cues in product evaluations by differentially familiar subjects. Specifically, the use of price cues and intrinsic product cues for the assessment of product quality is hypothesized to depend on prior knowledge. For a product with a positive quality-price association in the marketplace, the study shows that low-familiar and highly familiar subjects tend to perceive a stronger price-quality relationship than do moderately familiar subjects. Moreover, as subjects product familiarity increases, the use of intrinsic cues for product quality assessments tends to become relatively stronger.
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The authors integrate previous research that has investigated experimentally the influence of price, brand name, and/or store name on buyers’ evaluations of product quality. The meta-analysis suggests that, for consumer products, the relationships between price and perceived quality and between brand name and perceived quality are positive and statistically significant. However, the positive effect of store name on perceived quality is small and not statistically significant. Further, the type of experimental design and the strength of the price manipulation are shown to significantly influence the observed effect of price on perceived quality.
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Despite over 30 years of empirical investigations, it remains unclear whether (1) there is an actual positive relationship between price and product quality, and (2) whether buyers perceive a positive relationship between price and product quality. Although there has been a plethora of studies on the relationship, there is little agreement on what we know about the relationship. The paper assesses the current state of knowledge on the relationship and argues for a better conceptual framework for understanding the price-quality relationship. Then the paper outlines a systematic research program for establishing the validity of the relationship, and establishes a set of criteria for evaluating the contribution to knowledge of future research on the price-quality relationship.
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A critical element in the evolution of a fundamental body of knowledge in marketing, as well as for improved marketing practice, is the development of better measures of the variables with which marketers work. In this article an approach is outlined by which this goal can be achieved and portions of the approach are illustrated in terms of a job satisfaction measure.
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The authors integrate previous research that has investigated experimentally the influence of price, brand name, and/or store name on buyers' evaluations of prod¬uct quality. The meta-analysis suggests that, for consumer products, the relation¬ships between price and perceived quality and between brand name and perceived quality are positive and statistically significant. However, the positive effect of store name on perceived quality is small and not statistically significant. Further, the type of experimental design and the strength of the price manipulation are shown to significantly influence the observed effect of price on perceived quality.
Article
A critical element in the evolution of a fundamental body of knowledge in marketing, as well as for improved marketing practice, is the development of better measures of the variables with which marketers work. In this article an approach is outlined by which this goal can be achieved and portions of the approach are illustrated in terms of a job satisfaction measure.
Article
Despite over 30 years of empirical investigations, it remains unclear whether (1) there is an actual positive relationship between price and product quality, and (2) whether buyers perceive a positive relationship between price and product quality. Although there has been a plethora of studies on the relationship, there is little agreement on what we know about the relationship. The paper assesses the current state of knowledge on the relationship and argues for a better conceptual framework for understanding the price-quality relationship. Then the paper outlines a systematic research program for establishing the validity of the relationship, and establishes a set of criteria for evaluating the contribution to knowledge of future research on the price-quality relationship.
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The relationship between product price and perceived product quality has been developed extensively in the literature. Less work has been done to investigate the possible effects of other variables in combination with price as perceived-quality influentials. This paper examines the effect on perceived product quality of price, brand name and store name. The results tend to confirm the hypothesis that consumer quality perception is dependent on a combination of controllable marketing attributes, but that not all classes of products are subject to the same type of interaction.
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Sumario: I. Prices and demand -- II. Developing internal costs for pricing -- III. Pricing decisions and price administration -- IV. Special topics on pricing.
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Using a complex experimental design, the effects of price and brand familiarity on brand preferences are examined. Results of the research suggest that changes in brand preferences are asymmetric, and that brand familiarity is a dominant cue. Also, a methodological finding questions the validity of forced-choice experiments.
Combining Price, Brand and Store Cues to Form an Impression of Product Quality
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The Begrudging Index and the Subjective Value of Money
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