ArticlePDF Available

The Decolonising Design Manifesto

Authors:
The Decolonising Design Manifesto
By Decolonising Design // Originally published 27 June 2016
(updated on 15.11.2017: edited and slightly re-structured for clarity; corrected spelling and grammar.)
Much of the academic and professional discourse within the design disciplines over the last century has been bereft of a critical
reflection on the politics of design practice, and on the politics of the artifacts, systems and practices that designerly activity
produces. Our premise is that notwithstanding important and valued exceptionsdesign theory, practice, and pedagogy as a
whole are not geared towards delivering the kinds of knowledge and understanding that are adequate to addressing longstanding
systemic issues of power.
These issues are products of modernity and its ideologies, regimes, and institutions reiterating, producing and exerting continued
colonial power upon the lives of oppressed, marginalized, and subaltern peoples in both the ‘developed’ and ‘developing’ world.
This planet, shared and co-inhabited by a plurality of peoples, each inhabiting different worlds, each orienting themselves within
and towards their environments in different ways, and with different civilizational histories, is being undermined by a globalized
system of power that threatens to flatten and eradicate ontological and epistemological difference, rewriting histories and advance
visions of a future for a privileged few at the expense of their human and nonhuman others.
To date, mainstream design discourse has been dominated by a focus on Anglocentric/Eurocentric ways of seeing, knowing, and
acting in the world, with little attention being paid to alternative and marginalized discourses from the non Anglo-European
sphere, or the nature and consequences of design-as-politics today. This narrowness of horizons and deficiency in criticality is a
reflection of the limitations of the institutions within which design is studied and practiced, as well as of the larger socio-political
systems that design is institutionally integrated into.
We believe that a sharper lens needs to be brought to bear on non-western ways of thinking and being, and on the way that class,
gender, race, etc,. issues are designed today. We understand the highlighting of these issues through practices and acts of design,
and the (re)design of institutions, design practices and design studies (efforts that always occur under conditions of contested
political interests) to be a pivotal challenge in the process of decolonisation. We also want to move beyond academic discourse to
critique and think around the ideas and practices that circulate through the work of professional designers embedded in the
various sectors of production that stimulate and sustain the modern/colonial world economy.
Our goal is ontological rather than additive change. It is not sufficient for design institutions to simply include a greater diversity
of actors or perspectives. This only goes to serve a delaying and offsetting demands for radical systemic change. While we
support and defend measures to include marginalized subjects and our/their concerns in spaces from which we/they have been
excluded or remain precarious, we also believe there is little point to diversifying institutions, practices, and processes that
ultimately sustain colonial imperatives. Our aim is not to direct our efforts to prop up existing power structures, or to sustaining
them through ameliorative measures. Rather, our aim should be nothing less than to seek the radical transfiguration of these
structures through the critical eye of the programmatic imagination that dares to identify the possibilities and conditions that will
give us alternatives to the now.
Our objectiveas design scholars and practitionersis to transform the very terms of present day design studies and research.
Designers can put to task their skills, techniques, and mentalities to designing futures aimed at advancing ecological, social, and
technological conditions where multiple worlds and knowledges, involving both humans and nonhumans, can flourish in
mutually enhancing ways. For us, decolonisation is not simply one more option or approach among others within design
discourse. Rather, it is a fundamental imperative to which all design endeavors must be oriented.
It is with the aim of providing an outlet for voices from the fringes, the voices of the marginal and the suppressed in design
discourse, that we have opened this platform. We welcome all of those who work silently and surely on the edges and outskirts of
the discipline to join and contribute to conversations that question and critique the politics of design practice today, where we can
discuss strategies and tactics through which to engage with more mainstream discourse, and where we can collectively
experiment with alternatives and reformulations of contemporary practice.
We encourage and seek decentralized dialogues, in which different voices can coexist in their difference rather than in an
assimilated narrative. In this platform we welcome:
Contributions from designers working at the intersections of materiality and culture, postcoloniality, decoloniality,
gender studies, race studies, and other areas of human thought and action which seek to analyze, question and
challenge the relations of power in the world today;
New curatorial practices of designerly knowledge, that seek to challenge and disrupt colonial understandings in the
field and develop knowledge and understanding of how designs for decolonisation might be presented, discussed,
published, disseminated, and so on;
Reviews, interviews, debates, podcasts and other forms of discussion and debate beyond the confines of academic
language. We also invite formats that are generally devalued within academic contexts such as visual essays, audio
papers, performance works, etc.
Possibilities for the dissemination of critical thinking in design well beyond the canons of the discipline (e.g. design
studies and/as epistemic disobedience);
Critical pieces written originally in languages other than English; as well as potential translations into languages other
than English;
Critical pieces written by researchers, practitioners, independent scholars, and students in the process of completing
their degrees and/or who feel they are marginalised or poorly supported by academic institutions. In other words, we
welcome incomplete ideas, work-in-progress, and other forms of dealing with the questions above outlined, thus
amplifying discourses outside the remit of institutes, which may or may not be projects enfolded in academic work.
Moreover, we seek to connect with already existing endeavors within and beyond the design field for a decolonisation of not only
academia, but all professional practices and pedagogies, to connect and foster exchanges of knowledge that speak from, cross,
and remain in the borderlands of design and coloniality. Through this platform, and in collaboration with like minded others, we
hope that we can make a substantial commitment to contributing to the continued existence, vitality and diversity of human
presence on this planet.
Ahmed Ansari
Danah Abdulla
Ece Canli
Luiza Prado
Mahmoud Keshavarz
Matthew Kiem
Pedro Oliveira
Tristan Schultz
... Calls to decolonise design have become increasingly addressed during the past decade, withattention to decolonising discourses, theories, concepts, models, or practices (e.g. Abdulla et al. 2019;Garcia et al. 2021;Lazem et al. 2022;Tlostanova 2017). Authors now call for radical transformations and onto-epistemological shifts, rather than merely awareness or inclusion of other ways of thinking, knowing, and doing. ...
... Authors now call for radical transformations and onto-epistemological shifts, rather than merely awareness or inclusion of other ways of thinking, knowing, and doing. In their Manifesto for Decolonizing Design, Abdulla et al. (2019) articulated: Our goal is ontological rather than additive change. It is not sufficient for design institutions to simply include a greater diversity of actors or perspectives. ...
... However, few contributions have actively demonstrated how such abstract theoretical incentives might be translated into practical design engagements. Moreover, postcolonial theories have been criticised for failing to include marginalised and indigenous perspectives thereby manifesting a eurocentric perspective (Abdulla et al. 2019;Ali 2014). Contemporary discourses of decolonisation are often disjoint from design research and practice, leaving methodological and theoretical gaps Tlostanova 2017). ...
... Al estudiar cómo diversas comunidades y culturas aprovechan su capacidad de diseño difuso, descubrimos estrategias a medida que tienen en cuenta las necesidades, los recursos y los valores locales, una práctica de diseño verdaderamente pluriversal (Stead & Coulton, 2022;Leitão & Noel, 2020). Este conocimiento tiene especial importancia en los campos del diseño para la sostenibilidad y el diseño descolonizador (Abdulla et al., 2019), ya que permite el desarrollo de soluciones que son tanto ambientalmente responsables como culturalmente justas (Costanza-Chock, 2020). Reconocer y honrar las diversas formas en que los individuos acceden a su capacidad difusa de diseño permite que la investigación en diseño contribuya a la creación de prácticas de diseño más equitativas y sostenibles que aborden las complejidades de nuestros retos. ...
... By studying how diverse communities and cultures tap into their diffuse design capacity, we uncover bespoke strategies that consider local needs, resources, and values, a truly pluriversal design practice (Stead & Coulton, 2022;Leitão & Noel, 2020). This knowledge holds particular significance in the fields of design for sustainability and decolonizing design (Abdulla et al., 2019), as it allows for the development of solutions that are both environmentally responsible and culturally just (Costanza-Chock, 2020). Recognizing and honouring the diverse ways in which individuals access their diffuse design capacity enables design research to contribute to the creation of more equitable and sustainable design practices that address the complexities of our challenges. ...
Article
Full-text available
Feral design aims to act as a transformative framework for design in the Anthropocene. This paper explores its potential to navigate the crises of modernity through a speculative deconstruction of three discrete case studies. Analysing said case studies of counter-culture movements’ operating at the fringes of the law reveals valuable insights into creativity, adaptability, and diffuse design capacity. The essence of feral design has been distilled into five principles, aiming to establish design methodologies. It calls for broader engagement from design researchers to expand the discourse and advance design practices in the Anthropocene. Feral design aims to act as a redirective practice that subverts modern design practice to enable its transition towards sustainment. By understanding the values embodied by different feral entities that respond to the collapse of traditional systems we can better understand how the principles of feral design can be embodied.
... In the view of Abdulla et al. (2019), the exploration of design education in Ghana, particularly through the narratives of Sela, Isaac and Patrique, presents a stark contrast to conventional western methodologies in design education. These conventional methodologies, with their emphasis on technical skills and universal design principles, often fail to address the cultural specificities and Indigenous knowledge systems that are critical in contexts like Ghana. ...
Article
Full-text available
This article presents an extensive exploration of design education in Africa, with a focus on Ghana, employing storied-ethnography to critically contrast it with conventional western methodologies. It draws upon the narratives of prominent Ghanaian design educators – Sela, Isaac and Patrique – whose experiences and insights emphasize the need to integrate cultural, historical and social realities into the design curriculum. This study uncovers a significant divergence from western educational paradigms, which often prioritize technical proficiency and a universal design approach, potentially neglecting the rich cultural specificities integral to the African context. The research highlights the necessity for a design education system in Africa, particularly in Ghana, that balances technical skill with a deep-rooted connection to local culture and social nuances. It advocates for a model that honours and preserves African cultural heritage while preparing students to make impactful contributions in both local and global design spheres. The findings shed light on the complex nature of design education in Africa, calling for a decolonized, inclusive and culturally sensitive educational model, with profound implications for policy-makers and educators across the continent. Relevance to design practice: This research offers practical insights and strategies for integrating Indigenous knowledge and contemporary methodologies, shaping a more culturally nuanced and globally relevant design practice.
... While the field of critical design studies is not a singular set of ideals, its expansion across domains and geographies has led to meaningful changes in design research and practice. Co-design and participatory design methodologies that have long worked to disrupt designer-as-expert dynamics have been joined by other powerful movements toward design justice (Costanza-Chock 2020) and decolonizing of design (Danah Abdulla et al. 2019;Schultz et al. 2018), to name a few. Together, this amalgam of heterogeneous movements has produced both sensibilities and tools for designing that re-cast designers as facilitators of emergent, community-driven practices, intentionally phasing out old ways of domination, optimization, and control by design. ...
Article
Full-text available
Ecological restoration, the practice of intervening in ecosystems to address environmental harms and degradation, offers hope for livable futures. Institutional restoration projects are typically conceptualized as scientific endeavors. Yet, Western scientific framings for restoration often leave out that which is relational, subjective, and human in this work—considerations that are just as important as biophysical attributes. Framing restoration as not only a scientific intervention but also a design activity can address this gap. In this article, I review historical and contemporary understandings of design in the context of ecological restoration. Restoration often uses a mechanistic approach to design, yet new postures for restoration design are emerging. By confronting nature–human dualisms, a relational design framing for restoration offers hope that our futures will be livable and just for all.
Chapter
Full-text available
This chapter defines an ethical framework for privacy in service design, emphasizing the necessity for such a framework on ethical grounds. The framework is described as ethical, universal, human-centered, heuristic, and evolutionary, serving as a tool to help service designers understand and apply informational privacy in their work. It comprises 10 principles, each elaborated through real and speculative case studies, aimed at creating privacy-protecting and privacy-enhancing products. These principles, while increasingly practice-oriented, are immediately implementable and focus on both the users and stakeholders of service design solutions. Key aspects of the framework include transparency, interactions, security, freedom, moral agency, user experience, usability, and understandability. The chapter concludes by discussing the potential challenges and opportunities associated with implementing this privacy ethical framework for service design.
Presentation
Full-text available
Our presentation focuses on work in progress to use human-scale development (H-SD) as a guiding framework for contra-innovation. Our goal is to reorient value in design, innovation, and development toward human and planetary well-being. In the context of a dominant paradigm of design innovation for consumer capitalist growth, we see a hopeful alternative in the explicitly political aspirations of H-SD to nurture community self-reliance, promote collective human flourishing, and rebalance relationships among human and ecological systems. H-SD provides a powerful tool to diagnose current situations, propose preferred futures, proactively assess the potential consequences of innovation, and explain why some interventions produce unintended and unexpected harm. This presentation will draw on a review of the literature and our practical experiences in teaching to introduce the H-SD approach and explore its potential. We will situate H-SD in relation to critical discourses in design scholarship, such as defuturing, design futuring, autonomous design, ontological design, Transition Design, and pluriversality. Then, we will present insights from our recent experiences teaching with H-SD in under-and postgraduate programs and with design, research, and innovation practitioners. We will discuss how we've iteratively adapted teaching activities and materials to introduce and enable learners to apply key H-SD concepts, namely the distinctions between and systemic relationships among needs, satisfiers, and economic goods; how specific satisfiers can impede (as destroyers, inhibitors, or pseudo-satisfiers) or promote (as singular or synergic satisfiers) realisation of 2 fundamental needs; and the complex relationships among needs, satisfiers, capabilities, poverties, and social pathologies. Finally, we invite and hope to engage in further discussion about the adoption of H-SD in practice, particularly around the pragmatic and political considerations involved in shifting innovation, design, and futuring paradigms.
ResearchGate has not been able to resolve any references for this publication.