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The Charisma Heuristic as Cognitive Bias: Demystifying Charisma in Leadership Theory and Practice
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Abstract
This article takes the perspective of the follower's experience of "charisma." When assigning "charisma" to another, an individual surrenders a measure of individual autonomy by becoming a "follower" of a "leader." This choice is a heuristic which carries benefits and risks. The benefit is decreased cognitive load, and the risk is the possibility that the leader's influence will push against the follower's interests. Extending Shamir's self-concept approach, this paper identifies the genesis of charisma as a change in the follower's representation of self. It suggests that this change should be considered in the context of a broader change in the individual's abstract representation of events in order to simply choice and action. Thus, the paper argues that the charisma heuristic is a cognitive bias about which both followers and leaders should be wary. The article goes on to argue that categorical mathematics can be used by individuals and their advisors to distinguish those abstract representations that are internally consistent and transparent about their expected policy outcomes from those that are internally inconsistent and thus, if adopted during a charismatic experience, might lead to negative outcomes. (185 words)
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This paper combines the complexity notions of phase transitions and tipping points with recent advances in cognitive neuroscience to propose a general theory of human proto-organizing. It takes as a premise that a necessary prerequisite for organizing, or “proto-organizing”, occurs through emotional contagion in subpopulations of human interaction dynamics in complex ecosystems. Emotional contagion is posited to engender emotional understanding and identification with others, a social process that acts as a mechanism that enables (or precludes) cooperative responses to opportunities and risks. Propositions are offered and further research is suggested.
http://journal.frontiersin.org/article/10.3389/fpsyg.2015.00806/abstract
One stream of leadership theory suggests leaders are evaluated via inferential observer processes that compare the fit of the target to a prototype of an ideal (charismatic) leader. Attributional theories of leadership suggest that evaluations depend on knowledge of past organizational performance, which is attributed to the leader’s skills. We develop a novel theory showing how inferential and attributional processes simultaneously explain top-level leader evaluation and ultimately leader retention and selection. We argue that observers will mostly rely on attributional mechanisms when performance signals clearly indicate good or poor performance outcomes. However, under conditions of attributional ambiguity (i.e., when performance signals are unclear), observers will mostly rely on inferential processes. In Study 1 we tested our theory in an unconventional context—the U.S. presidential election—and found that the two processes, due to the leader’s charisma and country economic performance, interact in predicting whether a leader is selected. Using a business context and an experimental design, in Study 2 we show that CEO charisma and firm performance interact in predicting leader retention, confirming the results we found in Study 1. Our results suggest that this phenomenon is quite general and can apply to various performance domains.
We tested whether we could teach individuals to behave more charismatically, and whether changes in charisma affected leader outcomes. In Study 1, a mixed-design field experiment, we randomly assigned 34 middle-level managers to a control or an experimental group. Three months later, we reassessed the managers using their coworker ratings (Time 1 raters = 343; Time 2 raters = 321). In Study 2, a within-subjects laboratory experiment, we videotaped 41 MBA participants giving a speech. We then taught them how to behave more charismatically, and they redelivered the speech 6 weeks later. Independent assessors (n = 135) rated the speeches. Results from the studies indicated that the training had significant effects on ratings of leader charisma (mean D = .62) and that charisma had significant effects on ratings of leader prototypicality and emergence.
The empirical literature on charismatic or transformational leadership demonstrates that such leadership has profound effects on followers. However, while several versions of charismatic leadership theory predict such effects, none of them explains the process by which these effects are achieved. In this paper we seek to advance leadership theory by addressing this fundamental problem. We offer a self-concept based motivational theory to explain the process by which charismatic leader behaviors cause profound transformational effects on followers. The theory presents the argument that charismatic leadership has its effects by strongly engaging followers' self-concepts in the interest of the mission articulated by the leader. We derive from this theory testable propositions about (a) the behavior of charismatic leaders and their effects on followers, (b) the role of followers' values and orientations in the charismatic relationship, and (c) some of the organizational conditions that favor the emergence and effectiveness of charismatic leaders.
Preface. Part A. Set Theory. 1. Basic Concepts of Set Theory. 2. Relations and Functions. 3. Properties of Relations. 4. Infinities. Appendix A1. Part B. Logic and Formal Systems. 5. Basic Concepts of Logic. 6.Statement Logic. 7. Predicate Logic. 8. Formal Systems, Axiomatization, and Model Theory. Appendix B1. Appendix BII. Part C. Algebra. 9. Basic Concepts of Algebra. 10. Operational Structures. 11. Lattices. 12. Boolean and Heyting Algebras. Part D. English as a Formal Language. 13. Basic Concepts of Formal Languages. 14. Generalized Quantifiers. 15. Intensionality. Part E. Languages, Grammars, and Automata. 16. Basic Concepts of Languages, Grammars, and Automata. 17. Finite Automata, Regular Languages and Type 3 Grammars. 18. Pushdown Automata, Context-Free Grammars and Languages. 19. Turing Machines, Recursively Enumberable Languages, and Type 0 Grammars. 20. Linear Bounded Automata, Context-Sensitive Languages and Type 1 Grammars. 21. Languages Between Context-Free and Context-Sensitive. 22. Transformational Grammars. Appendix EI. Appendix EII. Review Problems. Index.
An action training program that teaches inspirational communication of a vision as part of a training of charismatic leadership for managers is presented (1½ days) and evaluated in 2 studies (N= 25 and N= 22). We used the research design “nonequivalent dependent variable design” (Cook & Campbell, 1979, p, 118) or “internal referencing strategy” (Haccoun & Hamtieux, 1994), which compared the trained behaviors (charismatic inspirational communication) with behaviors that were not trained (public speech) to control for testing and Hawthorne effects. The training had specific positive effects on those behaviors that were trained but not on those variables that were not trained. Good to excellent effect sizes appeared as a result of the training. We suggest that this research design is useful for evaluation of training effects within the constraints of commercial settings and, moreover, we argue that this design is in many ways superior to a nonequivalent nontraining control group design because it controls for testing effects and for effects that otherwise would need a pseudo-training control group.
Despite apparent consensus about the importance of leader rhetoric, the topic has not received systematic attention from leadership scholars. The purpose of this article is to advance the study of the relationship between rhetorical behavior and charismatic leadership in three ways: first, by presenting theoretically derived propositions about the expected contents of charismatic leaders' speeches; second, by offering a thematic content analysis of a representative speech by a charismatic orator, in order to demonstrate the content themes suggested by the propositions; and third, by specifying the requirements for more systematic studies of the relationship between speech content and charisma.
We argue in this paper that in an age of complexity, change, large enterprises, and nation states, leaders are more important than ever. However, their effectiveness depends on their personality and charisma and not solely on their control over bureaucratic structures. We used a study of U.S. presidents to test a general model of leader effectiveness that includes leader personality characteristics, charisma, crises, age of the institution headed by the leader, and leader effectiveness. Age of the presidency accounted for approximately 20 percent of the variance in presidential needs for power, achievement, and affiliation. Presidential needs and a measure of leader self-restraint in using power, the age of the presidency, and crises accounted for 24 percent of the variance in presidential charisma. Age of the presidency, crises, needs, and charisma together predicted from 25 percent to 66 percent of the variance in five measures of presidential performance. Our study demonstrates that personality and charisma do make a difference.
Theories of transformational and charismatic leadership provide important insights about the nature of effective leadership. However, most of the theories have conceptual weaknesses that reduce their capacity to explain effective leadership. The conceptual weaknesses are identified here and refinements are suggested. The issue of compatibility between transformational and charismatic leadership is also discussed. Finally, some methodological problems involving construct validation and theory testing are identified, and suggestions for future research are provided.
There is a widely shared consensus that charismatic–transformational leadership is a particularly effective form of leadership. In a critical assessment of the state-of-the-science in this area of research, we question the validity of that conclusion. We identify four problems with theory and research in charismatic–transformational leadership. First, a clear conceptual definition of charismatic–transformational leadership is lacking. Current theories advance multi-dimensional conceptualizations of charismatic–transformational leadership without specifying how these different dimensions combine to form charismatic–transformational leadership, or how dimensions are selected for inclusion or exclusion. Second, theories fail to sufficiently specify the causal model capturing how each dimension has a distinct influence on mediating processes and outcomes and how this is contingent on moderating influences. Third, conceptualization and operationalization confounds charismatic–transformational leadership with its effects. Fourth, the most frequently used measurement tools are invalid in that they fail to reproduce the dimensional structure specified by theory and fail to achieve empirical distinctiveness from other aspects of leadership. Given that these problems are fundamental and inherent in the approaches analyzed, it is recommended that current approaches be abandoned, and that the field forego the label of charismatic–transformational leadership in favor of the study of more clearly defined and empirically distinct aspects of leadership.
Using data from 48 Fortune 500 firms, the authors assessed transactional and charismatic CEO leadership as predictors of financial performance. The authors also hypothesized that the relationship between CEO leadership attributes and performance depends on perceived environmental uncertainty, as reported by immediate CEO subordinates. Uncertainty strongly moderated the relationships between performance (measured in later years) and both transactional leadership and charisma. However, the interaction of transactional leadership and uncertainty had no significant effect beyond that of the charisma-uncertainty interaction. Consistent with expectations, charisma predicted performance under conditions of uncertainty but not under conditions of certainty. ABSTRACT FROM AUTHOR Copyright of Academy of Management Journal is the property of Academy of Management and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts)
In this article we present a model of the processes whereby social actors use impression management behaviors to create and maintain identities as charismatic leaders. Using a dramaturgical and interactive perspective, we examine the roles that the environment, actor (leader), and audience (followers) play in defining the situation and in jointly constructing a "charismatic relationship." We assert that charismatic leaders' self-systems and situational assessments guide their efforts to manage follower impressions of them, their vision, and their organization. Framing, scripting, staging, and performing constitute the basic phases in this dramaturgical process. Exemplification and promotion are identified as the primary strategies invoked by leaders during the performing phase to construct a charismatic image; facework is employed to protect this image when it is threatened. We also consider how and why followers come to attribute charisma to, identify strongly with, and direct high levels of positive affect toward the leader. We advance research propositions along with methodological recommendations for testing them, and we conclude by considering the model's practical implications for developing charismatic relationships that empower followers and facilitate the attainment of socially beneficial goals.
Reports participant observation data, collected over a 20-yr period, comparing the success of 2 charismatic leaders. Where charisma was routinized (1) administrative apparatus had developed for putting mission into practice; (2) rites and ceremonials transferred and transformed the charisma to others; (3) message and mission were incorporated into written and oral tradition; and (4) the organization selected a successor to serve as a reincarnation of the charismatic and to support the charismatic's mission. (PsycINFO Database Record (c) 2012 APA, all rights reserved)
Many believe that charisma, the ability to captivate and inspire an audience, is innate. But through research in the laboratory and in the field, the authors, who all work at the University of Lausanne, have identified 2 tactics that help managers become more influential, trustworthy, and "leaderlike" in the eyes of others. Great orators and politicians employ these techniques instinctively, but anyone can learn how to use them. Nine of the tactics are verbal: metaphors, similes, and analogies; stories and anecdotes; contrasts; rhetorical questions; expressions of moral conviction; reflections of the group's sentiments; three-part lists; the setting of high goals; and conveying confidence that they can be achieved. Three are nonverbal: animated voice, facial expressions, and gestures. Though there are other tactics that leaders can use--repetition, humor, talking about sacrifice-the 12 singled out by the authors have the greatest effect and can work in almost any context. And the research shows that they also have a larger impact than strong presentation skills and speech structure. This article explores the 12 tactics in detail, providing examples from business and politics, and offers guidance on how to start implementing them. A manager's goal should be to incorporate them not only into public speaking but also into everyday interactions. They work because they help you create an emotional connection with your audience, even as they make you appear more powerful, competent, and worthy of respect. People who use them effectively will be able to unite their followers around a vision in a way that others can't. And in the authors' study, executives who practiced them saw the leadership scores that their audience gave them rise by about 60%.
Half-title pageSeries pageTitle pageCopyright pageDedicationPrefaceAcknowledgementsContentsList of figuresHalf-title pageIndex
This study examined the impact of performance outcomes, leadership type, leader behaviors, and observers' general belief in the importance of leadership on attributions of influence and charisma to a leader. Subjects (N= 549) read 24 versions of an organizational vignette representing all possible combinations of two performance levels, two leadership roles, and six leader behavior conditions, and were asked to evaluate the leader's level of causal influence and charisma. Results supported and extended Meindl's (1990) claim that observers' tendency to romanticize the role of a specific leader is affected by the group performance outcomes and by observers' general beliefs in the importance of leadership in organizations. The results further suggested that more influence may be attributed to a prototypical leadership role than to a less prototypical role. However, information about leader behaviors did not affect the attributions of influence and charisma to the leader. These results are discussed with reference to Conger and Kanungo's (1987) attributional theory of charismatic leadership and leadership categorization theory (Lord, 1985).
This study investigated the effectiveness of training in 2 components of charisma (charismatic communication style and visionary content). Forty-one business students received charismatic influence training, presentation skills training, or no training. All participants prepared and gave a speech. Groups of 2-3 students (N= 102) watched 1 of the videotaped speeches and then performed a task based on the speech instructions. Charismatic influence trainees performed better on a declarative knowledge test and exhibited more charismatic behaviors than those in the other conditions. In addition, participants who viewed a charismatic influence trainee performed best.
Although powerful rhetoric is often associated with charismatic leadership, little explanation is available of why leader rhetoric is related to charisma. One of the first studies to explicitly address this topic focused on speech content (Shamir. Arthur & House, 1994). Other elements contributing to the strong motivational and emotive effects of charismatic rhetoric are construction of the message, style and delivery. CEOs play an important part in creating and dispersing organizational values and visions to organization members and the external environment. Their speeches within and outside the company are important to motivate others and gain support for their vision. The CEOs in this study are from companies seeking different degrees and types of international involvement. Their corporate visions reflect different international business mentalities. This study explores how these charismatic CEOs rhetorically construct message content in their speeches, focusing on how their attitude towards internationalization and international business strategy is reflected. First, international strategy and attitudes towards internationalization as well as vision, charisma and rhetoric are discussed. Discourse analysis is described and examples of rhetorical devices are given from the analyzed speeches of the CEO's. Finally, part of a more extensive analysis of examples from speeches showing the rhetorical construction of messages reflecting their international strategy and management mentality are presented.
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