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Animating the Nations: Julius Pinschewer's Anglophone Cinema

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Abstract

This essay examines the British films of Julius Pinschewer, the pioneer of German film advertising, starting with propaganda he made during World War I. In the films he subsequently made for the British National Savings Committee and National Coal Board, Pinschewer employs techniques from his anti-British war propaganda. By tracing cinematic techniques and commercial themes that migrate across national borders, I argue that Pinschewer's films qualify as a transnational advertising cinema.

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