Conference Paper

University department marketing tools

Authors:
Juraj Fabus at University of Žilina
Juraj Fabus
Viktoria Fabusova at University of Žilina
Viktoria Fabusova
Iveta Kremenova at University of Žilina
Iveta Kremenova
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Abstract

With increasing competition in the provision of educational products is increasing also the need for effective communication between the university and her target groups. The paper is devoted to the problems about marketing tools. Individual tools are characterized (advertising, public relations, sales promotion and personal selling). This paper briefly defines marketing planning.

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