Abstract The importance of information and efficient information management,is steadily increasing due to the evolution of new technologies and high-capacity storage media but also because ofgrowing,market dynamics ,raising pressing information needs. A marketing ,decision support system (MDSS) can be of ,particular importance as it supports organizations in collecting, storing, processing, and
... [Show full abstract] disseminating information and in the decision-making process by providing forecasts and decision models. The following article provides insights