Increasing global competition, fast technological improvement, and rising customer expectations put increasing pressure on companies to operate in an efficient and effective manner, while continuously developing new products and services to meet current market demand. One of the most effective means to foster corporate entrepreneurship and innovation is the creation of spin-offs, where a parent company separates parts of its business into a new entity (De Cleyn and Braet, 2006). This Thesis is dedicated to fill current research gap by examining key factors of influence and the implication on R&D outcome, specifically by addressing the question:
How can companies in research-intensive industries leverage their research outcome though corporate spin-offs?
In the course of this investigation, practical insights are gathered through a case study based on Henkel Adhesive Technologies and their spin-off Afinitica. Apart from contribution to research, this exploration of Henkel, as the global market leader for adhesives solutions and one of the most innovative companies worldwide (Auris, 2018), provides interesting insights to innovation strategies and mechanisms from a global player. Additionally, the business model of the Spin-off Afinitica was analyzed and evaluated in terms of its fit to Henkel ́s strategy. In particular, the practical part of this study centers around the questions:
What are the key elements of Henkel ́s innovation strategy? How does the company ́s culture, policy, and practices support corporate entrepreneurship and new business development?
What is the business model of the corporate spin-off Afinitica? How does it fit to Henkel ́s innovation strategy and which benefits and challenges exist?