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Abstract

*** PURPOSE The purpose of this paper is to address the following question: How do strategy implementation obstacles relate to each other and affect strategy implementation? *** METHODOLOGY The research methodology is qualitative and based on an extensive review of the literature and on an in-depth case study analysis. *** FINDINGS This paper draws two main conclusions. The first is that the many obstacles that impact the strategy implementation process can interact and be strongly interrelated in dynamic and complex manners. The second is that obstacles can lead to and reinforce other obstacles, eventually forming long chains of blockages. *** ORIGINALITY Strategy implementation remains a difficult task with improbable success. This paper provides a contribution to an explanation on why so many strategy implementation efforts fail. It is one of the very few papers addressing the issue of the relationships between strategy implementation obstacles. ***************************************************************************************** FREE COMPLETE VERSION OF THE PAPER: http://hdl.handle.net/10400.1/12307 ***************************************************************************************** VERSION OF RECORD/EDITOR PUBLISHED VERSION: https://www.emeraldinsight.com/doi/abs/10.1108/BJM-11-2017-0350
This is the authors’ version accepted for publication (post-print version).
Please use the citation:
Cândido, Carlos J.F and Santos, Sérgio P. (2019) Implementation obstacles and strategy
implementation failure, Baltic Journal of Management, Vol. 14, No. 1, 39-57.
COMPLETE VERSION OF THE PAPER HERE: http://hdl.handle.net/10400.1/12307
PUBLISHED VERSION HERE: https://www.emeraldinsight.com/doi/abs/10.1108/BJM-11-2017-0350
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Implementation obstacles and strategy implementation failure
Abstract
Purpose – The paper addresses the following question: How do strategy implementation
obstacles relate to each other and affect strategy implementation?
Method The research methodology is qualitative and based on an extensive review of the
literature and on an in-depth case study analysis.
Findings – This paper draws two main conclusions. The first is that the many obstacles that
impact the strategy implementation process can interact and be strongly interrelated in
dynamic and complex manners. The second is that obstacles can lead to and reinforce other
obstacles, eventually forming long chains of blockages.
Originality – Strategy implementation remains a difficult task with improbable success. This
paper provides a contribution to an explanation on why so many strategy implementation
efforts fail. It is one of the very few papers addressing the issue of the relationships between
strategy implementation obstacles.
Keywords: strategy implementation, organizational change, obstacles, relationships,
causality, failure, case study
JEL: M10, M19.
... The 7-S model identifies the seven factors as strategy, structure, systems, staff, skills, style/culture, and shared values. Strategy is the plan of action an organization prepares in response to, or anticipation of, changes in its external environment (Cândido & Santos, 2019). Structure refers to the way in which tasks and people are specialized and divided, and authority is distributed; how activities and reporting relationships are grouped; the mechanisms by which activities in the organization are coordinated (Nandakumar et al., 2010). ...
... Following the study by Manyeki et al., (2018) the universities must put efforts to provide different programs that are solving certain market problems (staying relevant). Therefore innovation and creativity is essential in order to attract customer loyalty (Cândido & Santos, 2019). Through differentiation a university is able to charge premium prices whenever the customers can find value for the services they receive (Ahmed et al., 2018). ...
... According to Cândido and Santos (2018), a lot of companies failled in reaching effectivennes of strategic implementing due to managerial inability to realize the strategy they have designed. As many as 35% of the causes of failure are poor leadership, weak employee commitment, and ineffective resource allocation (Alharthy et al. 2017). ...
... Therefore, the implementation of the policy as a whole needs to be seen by questioning whether the implementation of the policy is in accordance with what has been determined. This conformity measurement can be seen from two things, namely: a) From the process, which can be checked at the specific The level of effectiveness of strategy implementation in companies which operates in testing service, inspection and certification became the main requirement to win the competition (Cândido & Santos, 2018), because an increasing industrial growth has demanded the highest level of security (Almeida & Santos, 2020). Leadership is one of the main factors for every company to achieve competitive advantage, it is due to leader policies, behavior, and decisions will determining the level of company success and growth . ...
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Nowadays, effectiveness strategic implementation has challenged various company due to unpredictable business situation. Therefore, the company should measure how accurate the effectiveness strategy which was implemented. This study aims to analyze the effect of leadership, resource allocation, and employee engagement on it through organizational commitment. Saturated sampling technique used in this study by the amount of 52 employees recorded as participants. Previously, the data were collected through online method and assisted by g-form questionnaires, then it analyzed with Structural Equation Model (SEM) technique from IBM AMOS 23.0 software. The study found that in the direct effects there are three relationships stated not significant, but fourth of them. Further, mediating contributions of organizational commitment only success in the relation of employee engagement on effectiveness strategic implementation, and the other are rejected due to not contributes optimally.
... Failure to involve employees in a change process can result in lower work engagement as dissatisfied employees may distance themselves from the organization's success (Thomas, Tendai, Zororo, & Obert, 2019). Seventy percent of organizations fail in their change initiatives, resulting in resistance to change from stakeholders (Cândido & Santos, 2019;Gonzalez-Porras, Heikkinen, Kujala, & Tapaninaho, 2021). However, limited research exists that discusses the assessment of managers' strategies to include employees in the change process, especially in Nigeria's public sector. ...
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... While, in real-life situations, it is very evident that the success rate of strategy execution is remarkably low (Hrebiniak, 2006;Bernardo et.al. 2017;Cândido, 2019). ...
... The RBV approach depicts a business organization as a collection of particular resources and capabilities that can be utilized to obtain competitive superiority through strategy implementation (Donnellan and Rutledge, 2019). Past studies have established that the success rate for strategy implementation such as customer-focus is just about 10% to 30% (Cândido and Santos, 2019;Gebczynska, 2016). This is rather minimal bearing in mind the measure of resources and financial spending business organizations place into developing strategies such as customer-focus (Estensoro et al., 2022). ...
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Purpose-The purpose of this paper is to investigate the impact of customer-focus on small medium enterprise (SME) performance from the perspective of a resource-based view (RBV). Design/methodology/approach-This research study implemented a survey strategy to gather data from 255 respondents on the registered list of Ghana Enterprise Agency (GEA) in the eastern region of Ghana. Scales used to gather data were operationalized from previous research studies. A structural equation modeling (SEM) path analysis was used to estimate the impact of customer-focus on the performance of SMEs. Findings-The outcomes of this study indicate that customer-focus has a significant positive impact on SME performance, hence backing the current demand for investigating the distinct influence of customer-focus on SME performance. The results show that customer-focus has a positive and significant relationship with financial performance, customer performance, internal business process performance and learning and growth performance, thus supporting the literature on the positive impact of customer-focus on SME performance. Therefore, customer-focus determinants used in this study, including co-creation, networking ties, customer insight and artificial intelligence marketing (AIM), are critical to the optimization of SME performance. Research limitations/implications-Notwithstanding the importance of this research study mentioned earlier, the study has limitations. Notably, the sample size of this study can be increased to capture SME respondents in other geographical zones that were not included in this study. Future research studies may address how business environment conditions moderate the relationship between customer focus and performance, and also the cause-effect of the relationship between customer focus and business environment conditions on SME performance. Practical implications-The practical implications consist of two main items. First, this study empowers SME owners and managers to develop a customer focus technique as a central strategic goal in their quest for SME performance optimization. Second, SME owners and managers should progressively exploit the four determinants of customer focus which include co-creation, networking ties, customer insight and (AIM in order to accrue important resources for effective utilization of their customer focus competences as a way to enhance their performance. Social implications-This study is targeted at the sound development of SMEs to bring about poverty alleviation and employment. Poverty, unemployment and poor living standards are recognized as vital social challenges in most emerging economies. The establishment of customer focus as an important strategic capability provides opportunities for SME survival, profitability and growth. Originality/value-Generally, the findings of this research study provide a strong backing to RBV perspective and the proposition that customer-focus and its determinants (i.e. co-creation, networking ties, customer insight and AIM) should be acknowledged as a vital strategic resource for optimizing the performance of SMEs. This research study also provides new knowledge contribution to the present body of Impact of customer-focus on SME performance © Kwabena Abrokwah-Larbi. Published by Emerald Publishing Limited. This article is published under the Creative Commons Attribution (CC BY 4.0) licence. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at http:// creativecommons.org/licences/by/4.0/legalcode Awuku-Larbi, Yaw is acknowledged for his contribution to the statistical analysis and its interpretation. knowledge on customer-focus orientation and management literature, particularly in the context of an emerging economy.
... The implementation of a strategy is a dynamic process. Strategic management in the public sector is a new practice model in public sector management (especially in the government) and a new research paradigm (Cândido and Santos, 2018). Strategic management comes from the private sector, which exists to help the private sector pursue its best interests in line with its objectives (Henry, 2021). ...
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