The interpretive theme is the most important sentence an interpreter inks on paper. Despite its centrality to thematic interpretation, no single work has dedicated itself entirely to the exploration, art, and craft of strong theme writing — until now. The Interpretive Theme Writer’s Field Guide builds on Ham’s 30-year thematic interpretation research legacy. While leaving theory to his foundational books, this pocket companion offers writers many strong theme examples, worksheets, exercises, inspirational quotes, technique highlights, and other writing encouragements. With contributions from Ham, Ted Cable, Shelton Johnson, Clark Hancock, PUP Global Heritage Consortium, and the National Association for Interpretation, Jon Kohl applies 25 years as a visitor management specialist, writer, speaker, blogger, planner, philosopher, and trainer to provide interpreters, museum curators, speech writers, environmental educators, advertisers, documentarians, and all who connect people to heritage a Field Guide they can carry to desk, exhibit hall, or trail.
But the Field Guide also transcends individual writers. It recognizes that teams, even communities, create heritage themes and introduces the Interpretive Framework methodology developed by the PUP Consortium over 20 years to facilitate community-based theme writing. The Field Guide concludes how theme-writing skills will help humans compete with artificial intelligence already capturing interpretive territory.
Please see a video of National Park Service Interpretive Ranger Shelton Johnson in a multi-media video reading his foreword to the book: https://www.youtube.com/watch?v=2B1DuCy8ndE