Chapter

Institutionalizing Strategic Responsiveness

Authors:
H. Igor Ansoff
H. Igor Ansoff
H. Igor Ansoff
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Dr Dan Kipley at Azusa Pacific University
Dr Dan Kipley
Alfred O. Lewis
Alfred O. Lewis
Roxanne Stevens at Azusa Pacific University
Roxanne Stevens
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Abstract

While the preceding chapter was concerned with effective ‘pushing’ of a discontinuous change through the firm and assuring its effectiveness and stability; in this chapter, we turn attention to converting the firm into a habitual strategic actor.

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