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Applied Big History: A Guide for Entrepreneurs, Investors, and Other Living Things

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  • Metanexus Institute

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Applied Big History is a guidebook to doing good and well in a fast-changing world. With the help of numerous experts, author William Grassie builds a latticework of diverse disciplines—physics, chemistry, geology, cell biology, energetics, informatics, evolution, anthropology, psychology, economics, and more. Grassie explores the significance of chaos and complexity, as well as the dynamics of discovery and innovation, in evolution and economics. He does so with a practical eye as to how these new sciences can help to better understand and practice economics, business, and finance in the face of uncertainties. Applied Big History weaves many specializations together in a useful framework for application in work and life contexts alike. The book includes a foreword by Mitch Julis, co-founder of Canyon Partners, a hedge fund with $25 billion under management. Julis writes: “Applied Big History does macro and micro. It zooms elegantly in and out, between the two throughout this engaging book by applying the general principles of acquired scientific and historical knowledge available to us today. As a result, we learn that value and wealth represent not just the flow and accumulation of money, but also stand for the fundamentals of energy, matter, and ingenuity that flow in and out of the economy and the financial system…. Grassie’s exposition is careful, concise, informative, and engaging in telling and applying this origin story to the investment world.” Who should read this book? Pretty much everybody. Big History is our common story—an origins story that transcends ethnic, political, religious and linguistics differences. It provides a framework for understanding, debating, and solving the great challenges of our time. It provides an ennobling perspective on our lives, generating wonder, awe, and gratitude. The applied part of Big History affects how we conceive every career and industry, every academic discipline and vocation, every problem and opportunity. Grassie’s book is unique in the field for exploring Big History and its relevance to decision-making in business and finance.
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