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Abstract

The capacity of an organization to innovate, change, and be effective depends on the skills and abilities of employees, highlighting the importance of developing individual capabilities. The 70:20:10 framework is used by practitioners to guide them when developing effective learning and development programs. Although the framework has been adopted globally in both private and public sectors, its effectiveness has not been assessed in relation to the transfer of learning. Using qualitative data from the Australian public sector, this study explores how the framework is being implemented and whether it facilitates the transfer of learning to build middle management capability. Results showed that despite middle managers' awareness of, and willingness to take part in, ongoing skill development, attempts to develop capability through learning transfer by implementing the 70:20:10 framework were not achieving the desired outcomes. The research suggests that learning transfer and managerial capability development was hindered through four misconceptions regarding the framework's implementation. These are: an overconfident assumption that unstructured experiential learning automatically results in capability development; a narrow interpretation of social learning; the expectation that managerial behavior would automatically change following formal training and development activities without the need to actively support the process; and a lack of recognition of the requirement of a planned and integrated relationship of all three aspects of the framework. We suggest future research seeks to explicate the role of social learning in supporting the efficacy of both formal and experiential learning.
QUALITATIVE STUDY
The 70:20:10 framework and the transfer
of learning
Samantha J. Johnson | Deborah A. Blackman | Fiona Buick
School of Business, University of New South
Wales, Canberra, Australian Capital Territory,
Australia
Correspondence
Samantha J. Johnson, School of Business,
University of New South Wales, Canberra at
the Australian Defence Force Academy,
Northcott Drive, Campbell, ACT 2612,
Australia.
Email: s.johnson@adfa.edu.au
The capacity of an organization to innovate, change, and be effec-
tive depends on the skills and abilities of employees, highlighting
the importance of developing individual capabilities. The 70:20:10
framework is used by practitioners to guide them when developing
effective learning and development programs. Although the frame-
work has been adopted globally in both private and public sectors,
its effectiveness has not been assessed in relation to the transfer
of learning. Using qualitative data from the Australian public sector,
this study explores how the framework is being implemented and
whether it facilitates the transfer of learning to build middle man-
agement capability. Results showed that despite middle managers'
awareness of, and willingness to take part in, ongoing skill develop-
ment, attempts to develop capability through learning transfer by
implementing the 70:20:10 framework were not achieving the
desired outcomes. The research suggests that learning transfer and
managerial capability development was hindered through four mis-
conceptions regarding the framework's implementation. These are:
an overconfident assumption that unstructured experiential learn-
ing automatically results in capability development; a narrow inter-
pretation of social learning; the expectation that managerial
behavior would automatically change following formal training and
development activities without the need to actively support the
process; and a lack of recognition of the requirement of a planned
and integrated relationship of all three aspects of the framework.
We suggest future research seeks to explicate the role of social
learning in supporting the efficacy of both formal and experiential
learning.
KEYWORDS
70:20:10, capability development, learning transfer, management
development, public sector, qualitative research
DOI: 10.1002/hrdq.21330
Human Resource Development Quarterly. 2018;120. wileyonlinelibrary.com/journal/hrdq © 2018 Wiley Periodicals, Inc. 1
The importance of developing individual capabilities is acknowledged (Huselid, Becker, & Beatty, 2005; Kirwan &
Birchall, 2006; Nieves & Haller, 2014), as an organization's capacity to innovate, change, and prosper depends on
employee skills and abilities (Ambrosini, Bowman, & Collier, 2009; Huselid et al., 2005; Teece, Pisano, & Shuen,
1997). This highlights the importance of investing in learning to enhance organizational performance (Park & Jacobs,
2011). Such an investment has traditionally occurred through formal training programs (Enos, Kehrhahn, & Bell,
2003). However, assumptions that formal programs will build managerial proficiency have been questioned (Awoniyi,
Griego, & Morgan, 2002; Baldwin & Ford, 1988; Kirwan & Birchall, 2006; McCall, 2010; Rabin, 2014). This is partly
ascribed to the challenge of transferring skills and learning back into the workplace (Baldwin & Ford, 1988; Enos
et al., 2003; Holton III, Bates, Bookter, & Yamkovenko, 2007; McKeough, Lupart, & Marini, 2010).
Learning transfer challenges relate to trainee characteristics, training design and work environment (Baldwin &
Ford, 1988). Work environment aspects include the workplace transfer climate, that is, the degree to which individ-
uals believe that their workplace supports or inhibits the transfer of learning (Burke & Hutchins, 2008; Enos et al.,
2003; Lim & Morris, 2006; Martin, 2010; Rouiller & Goldstein, 1993). This article focuses on work environment
aspects commonly raised as problematic: a lack of workplace support from supervisors, senior managers, and peers;
few supportive resources; limited opportunities to apply new skills; insufficient rewards for applying new skills and
knowledge; and high workloads (Brockman & Dirkx, 2006; Brown, Warren, & Khattar, 2016; Burke & Hutchins,
2008; Enos et al., 2003; Lim & Morris, 2006; Martin, 2010; McCall, 2010; Rouiller & Goldstein, 1993).
Multiple theoretical models have been derived from scholarly research to identify and reduce learning transfer
problems. There are tools to diagnose factors that enhance or inhibit workplace learning transfer (e.g.,The Learning
Transfer System Inventory) (Holton III et al., 2007; Holton III, Bates, & Ruona, 2000) and frameworks of ideal transfer
processes (Baldwin & Ford, 1988; Burke & Hutchins, 2008). In parallel, practitioner frameworks independent of schol-
arly research have been developed to overcome transfer challenges, but few have been empirically tested (Blume, Ford,
Baldwin, & Huang, 2010; Clardy, 2018). In this article, we explore the implementation of the 70:20:10 framework,
1
because it has been widely adopted by human resource development (HRD) practitioners, particularly in the Australian
public sector who believe it has potential to improve management development and learning transfer. Its popularity is
such that it has gained significant momentum, and organizations are increasingly subscribing to [its] principles
(Kajewski & Madsen, 2013, n.p). This is despite its atheoretical nature and the lack of empirical evidence to support its
effectiveness (Clardy, 2018). The framework presents three types of learning: experiential, social and formal and is
based on the premise that training interventions combining these three types of learning are particularly effective in
management and leadership development (Jennings, 2011; Lindsey, Homes, & McCall Jr, 1987; McCall Jr., Lombardo, &
Morrison, 1988; Rabin, 2014). While each element of the framework has theoretical underpinnings, there is little empiri-
cal research on how the framework is implemented and its effectiveness in building capability or supporting the transfer
of learning (Kajewski & Madsen, 2013). In this article, we address a gap in empirical research on the effective implemen-
tation of the 70:20:10 framework and the lack of research into learning transfer in public sector environments (Awoniyi
et al., 2002; Kirwan & Birchall, 2006; McCracken, Brown, & O'Kane, 2012).
First, we present the 70:20:10 framework. We then use the literature to explain the transfer of learning and high-
light challenges relating specifically to management development and transfer in the public sector, where this frame-
work has been widely adopted in Australia. Third, we outline the methodology and data analysis. Fourth, findings
demonstrate how the framework has been implemented in the Australian public sector, highlighting a range of prob-
lems that are occurring. Fifth, we identify misconceptions in the framework's implementation, which may explain the
challenges being found in effective learning transfer. Finally, implications for both theory and practice are considered.
1|THE 70:20:10 FRAMEWORK
The 70:20:10 framework originates from empirical research undertaken by McCall Jr. et al. (1988) comprising four
separate studies of over 200 successful executives from six major corporations. Their research identified that
2JOHNSON ET AL.
significant executive management development was gained through challenging on the job experiences and relation-
ships with senior managers and peers. Their data showed that challenging work experiences made up 70% of an
executive's learning; 20% of their development occurred through relationships with other people and executive's
bosses, and the remaining 10% of development occurred through formal training (McCall Jr. et al., 1988). The
70:20:10 framework was popularized through the book, The Lessons of Experience: How Successful Executives
develop On the Job(McCall Jr. et al., 1988), and through promotion by the Centre for Creative Leadership (Clardy,
2018). Since the 1980s, practitioners have distinguished between formal and informal learning, with claims that infor-
mal learning occurs through 70% to 80% of on-the-job experience. However, despite acceptance of the significance
of informal learning in the workplace, empirical evidence supporting its effectiveness is lacking (Clardy, 2018).
Reflecting the work of McCall and his colleagues, the 70:20:10 framework identifies three integral types of learn-
ing: experiential, social and formal. Experiential learning is described as occurring through challenging work-based
assignments and makes up 70% of development; social learning takes the form of peer support, managerial support,
mentoring and feedback and makes up 20% of development; and formal learning takes place through structured
training programs and makes up 10% of development (70:20:10 Forum, 2015a; Jennings, 2011; Lindsey et al., 1987;
McCall, 2010; McCall Jr. et al., 1988; Rabin, 2014). Reflecting that learning must be tightly coupled with work to
enable capability development and learning transfer (70:20:10 Forum, 2015b), HRD practitioners are encouraged to
develop complex training programs that combine formal training with on the job training (experiential learning) and
opportunities for peer and supervisor support (social learning) (Enos et al., 2003; McCall, 2010).
Advocates of the 70:20:10 framework highlight its strength as the emphasis on combining different forms of
development to build capabilities effectively; it enables greater awareness that significant development also happens
outside of a formal learning event(Kajewski & Madsen, 2013, p. 8). Based on research supporting the importance of
workplace learning (Easterby-Smith & Lyles, 2011), social learning (Bandura, 1977), and experiential learning (Kolb &
Boyatzis, 2000), the framework has been widely championed (e.g., 70:20:10 Forum, 2015a; Rabin, 2014; Training
Industry, 2015) and adopted in both the public and private sectors (e.g., Australian Public Service Commission
[APSC], 2014; Kajewski & Madsen, 2013; Swanwick & McKimm, 2012). Many HRD practitioners, particularly in the
Australian public sector,
2
have adopted the framework to guide an organizational approach to capability develop-
ment and overcome the challenges of learning transfer.
1.1 |Transfer of learning
Capability development can only be realized when the transfer of learning takes place, meaning that new behavior is
generalized to the job context, is applied in the workplace, and is maintained over time (Baldwin & Ford, 1988; Ford &
Weissbein, 1997). The effective transfer requires, among other things: a supportive work environment allowing
trainees to apply new skills and knowledge (Baldwin & Ford, 1988); trainee self-efficacy; the motivation to learn; and
the modeling of appropriate behavior in the workplace (Grossman & Salas, 2011). Actual challenges with transfer of
learning, referred to as the transfer problem,are well documented (Baldwin & Ford, 1988; Blume et al., 2010; Enos
et al., 2003; Holton III et al., 2007; McKeough et al., 2010; Michalak, 1981). As well as workplace environment chal-
lenges (Baldwin & Ford, 1988), transfer is affected by the type of capability being transferred and the workplace sec-
tor (Awoniyi et al., 2002; Blume et al., 2010; Laker & Powell, 2011; McCracken et al., 2012). Soft, or open, skills,
central to effective management and leadership, are considered harder to transfer (Laker & Powell, 2011). Further-
more, their transfer is impacted more by work environment and senior management support (Blume et al., 2010).
Transfer in the public sector is particularly challenging due to: high turnover in government, poor succession planning,
few opportunities to practice new skills, weak links between training activities and organizational skill requirements,
continuous structural change, insufficient resources, and a prioritization of task output over skill development
(McCracken et al., 2012). Such challenges have resulted in calls for more research into learning transfer in govern-
ment sectors (McCracken et al., 2012; Watkins & Marsick, 2014).
JOHNSON ET AL.3
1.2 |The 70:20:10 framework and the transfer of learning
The principle underlying the 70:20:10 framework that learning takes place through combining formal, social, and
experiential means, reflects the premise that for learning transfer to occur, individuals also need social and experien-
tial support (Awoniyi et al., 2002; Baldwin & Ford, 1988; Holton III et al., 2007; Kirwan & Birchall, 2006; McCall,
2010). Social support occurs through working with, and gaining support from, peers, as well as coaching and mentor-
ing opportunities (Burke & Hutchins, 2008; Chiaburu & Marinova, 2005; Facteau, Dobbins, Russell, Ladd, & Kudisch,
1995). Experiential support emerges from creating space to apply new skills and knowledge at work, with supervisory
encouragement and feedback building employees' confidence to continuously apply the learning (Bandura & Cer-
vone, 1983; Sparr, Knipfer, & Willems, 2016). As it combines three types of learning, the 70:20:10 framework could
guide HRD practitioners to design learning and development programs that overcome transfer problems by ensuring
that programs include structured experiential and social learning experiences (Baldwin & Ford, 1988; Holton III et al.,
2000; Sparr et al., 2016). Thus, it is possible that implementing the 70:20:10 framework could help foster a support-
ive work environment, increasing organizational support to overcome some challenges that undermine capability
development and learning transfer.
Recognition of the popularity of the framework and its potential to overcome challenges with development and
transfer led to the focus of this study and the research question: Do current implementations of the 70:20:10 frame-
work support learning transfer?In this study, we specifically focus on implementation of the 70:20:10 framework to
support learning transfer designed to develop middle managers in the Australian public sector. We do this because of
the lack of empirical investigation of the 70:20:10 framework (see Clardy, 2018; Kajewski & Madsen, 2013). We also
do this because of the important role that middle managers play in organizations (Currie & Procter, 2001; Embertson,
2006), their essential role in supporting the learning and development of the majority of an organization's employees,
including their role in supporting the transfer of learning (70:20:10 Forum, 2015a; Enos et al., 2003; Lancaster, Di
Milia, & Cameron, 2013) and because of claims that transfer of learning is more challenging in management develop-
ment and government sectors (Awoniyi et al., 2002; Blume et al., 2010; Kirwan & Birchall, 2006; Laker & Powell,
2011; McCracken et al., 2012).
2|METHODOLOGY
In the Australian public sector, the 70:20:10 framework was first espoused by the APSC in 2011 when it actively
encouraged Commonwealth government agencies
3
to implement the framework. It was expected that this would
guide effective management and leadership capability development (APSC, 2011 as cited in APSC, 2014). The frame-
work was then promoted for use across the Australian public sector, including state level government departments
(see for example APSC, 2014; Public Service Commission, 2013; Queensland Government, 2016). This study draws
from the experiences of two groups of Australian public sector managers: senior managers responsible for imple-
menting the 70:20:10 framework within their organization; and middle managers who have undergone management
capability development aligned to the 70:20:10 framework. All managers were drawn from the Commonwealth, Vic-
torian, Queensland, and Northern Territory governments.
The aim of this study was to gain insights into whether the implementation of the framework led to public sector
managerial capability development through learning transfer. A constructionist methodology was adopted that
enabled a focus on how middle managers made sense of their experiences with becoming a manager in general, and
their perceptions of the support required and offered to achieve this (Crossan, 2003). The need to understand how
managers made sense of their experiences within their context, thereby creating a new meaning, led to the adoption
of a qualitative approach (Creswell, 2013; Crossan, 2003; Denzin & Lincoln, 2008; Merriam, 2009). A qualitative
approach was also appropriate given the atheoretical nature of the 70:20:10 framework and the lack of theory or evi-
dence to provide a research framework (Merriam, 2009). The fully anonymized, qualitative research design enabled
4JOHNSON ET AL.
the collection of rich, descriptive data (Corbin & Strauss, 2008) concerning managers' development experiences in
organizations that had adopted the 70:20:10 framework. To establish qualitative research rigor (Anderson, 2017;
Moon, Brewer, Januchowski-Hartley, Adams, & Blackman, 2016), we have ensured that our methods, sampling strat-
egy, interview protocol, methods to compare across collection methods, deidentification of participants, and the
sequencing of analysis, are all clearly set out.
2.1 |Data collection methods
Data were collected in three phases. Phase one was designed to confirm that the 70:20:10 framework was adopted
in a Commonwealth government organization and to explore senior managers' perspectives on the framework's
implementation. A small group of five senior managers from one Commonwealth government organization took part
in phase one. Phase two sought to explore the experiences of middle managers from the same Commonwealth orga-
nization, who had undertaken management development in line with the 70:20:10 framework. This phase sought to
identify and establish key themes relating to middle managers' capability development experiences. Eighteen middle
managers took part in phase two. Given the low number of middle managers who took part in phase two, we under-
took a third phase to expand data collection beyond one government organization and beyond the federal level of
government. Gaining access to government departments for research purposes can be difficult. In anticipation of this,
we approached all Australian state and territory Public Service Commissions to seek their support and assistance;
Queensland, the Northern Territory, and Victoria agreed to take part.
Phase three resulted in the collection of data from a further 122 middle managers. This large sample size enabled
the achievement of data saturation whereby analysis showed no new themes were emerging in the latter group inter-
views (Corbin & Strauss, 2008). The research team deemed that a large sample size was desirable because it provided
a valuable opportunity to hear from middle managers in different locations across different levels of government;
more importantly, it allowed for comparable data analysis should differences have been identified across locations
and government levels. Moreover, the three Public Service Commissions taking part in the study expected that we
would hold every group interview that they had assisted to arrange.
2.1.1 |Participant sampling
A purposive sampling technique was adopted, selecting participants who had specific knowledge of, and experi-
ence with, middle management capability development in line with the 70:20:10 framework (Palinkas et al.,
2015). Participation criteria for the small group of senior managers were that they: (a) worked in a government
organization that had recently adopted the 70:20:10 framework and (b) had accountability for developing middle
managers and, as such, were central to middle managers' capability development. This ensured that they had
some responsibility for implementing the framework and were a core part of the work environment; as such, they
influenced learning transfer. Participation criteria for middle managers were that they: (a) were at the middle man-
agement level of the hierarchy; (b) were responsible for managing employees; (c) had been on a formal middle
management development program; and (d) worked in a government organization that had adopted the 70:20:10
framework. The Public Service Commissions encourage all middle managers to undertake management capability
development in the Australian public sector (see APSC, 2016; Queensland Government, 2016). As such, and
because the focus of this research was on middle management capability development, identification of further
demographics (i.e., gender, ethnicity) was not undertaken. To identify and approach potential middle manager par-
ticipants, the research team worked with the Public Service Commissions in Queensland, the Northern Territory
and Victoria as there was a risk that correspondence received directly from the research team would be ignored.
In contrast, correspondence from the Public Service Commission was more likely to generate interest in our
research, assure legitimacy, and give consent to take part. To avoid a bias in sampling, the Commissions were
asked to invite all middle managers with at least 5 years' experience who had undertaken a middle management
development program. The Commissions had databases holding this information, comprising potentially hundreds
JOHNSON ET AL.5
of middle managers. Each Commission emailed all potential participants with information explaining the scope and
goals of the research project,
4
inviting them to participate and providing consent forms. The email also encour-
aged people to attend the group interviews and provided permission to do so during work time. The Commissions
then assisted the research team to organize group interviews in participating locations by forwarding responses
from interested middle managers to the research team and, in one location, providing premises to hold the group
interviews. All other correspondence was directly between the research team and the participant. This helped
eliminate the risk of these organizations acting as gate keepers (Miller & Bell, 2014) and, as such, blurring the
lines of consent (Creswell, 2013). The overall sample was 145 participants.
2.1.2 |Semistructured individual interviews
Semistructured interview protocols were adopted to ensure consistency across interviews and adherence to the
area of interest, while allowing sufficient flexibility for participants to respond (Bryman, 2004). The protocols
were developed as a research team, with discussions occurring before data collection that focused on ensuring
consistency of the interviewing approach. The senior manager interviews undertaken in phase one used the
same protocol as the middle manager interviews undertaken in phases two and three (see Appendix 1 for the
protocol). This was with the exception of asking middle managers, how are you supported,and asking senior
managers, how are middle managers supported,to gain both perspectives. No direct questions regarding the
mechanics of the 70:20:10 framework were asked; however, experiences with the framework were generally
raised in discussion as it was a prominent feature of capability development in each context. If it was not raised,
probing questions generated discussion about participants' experiences with capability development within the
70:20:10 framework.
During phase two, semistructured individual interviews were undertaken by one researcher with 18 middle man-
agers who had experienced management capability development under the 70:20:10 framework. Participants did not
receive any prebriefing about the topic, aside from the information package emailed to them with their invitation to
participate. These interviews resulted in the identification of consistent key themes. On average, individual inter-
views took 1 hour.
2.1.3 |Semistructured group interviews
Phase three consisted of 13 semistructured group interviews
5
with a total of 122 public sector middle managers,
which allowed access to a wide range of middle management perspectives within limited time and with minimal
impact on the workplace; this met the access conditions. As with the individual interviews, participants did not
receive any prebriefing about the topic, aside from the information package emailed to them with their invitation to
participate. The themes identified in the first three group interviews of phase three were compared to themes identi-
fied in phase two. Themes were deemed to be sufficiently similar and consistent to show that group interaction in
the group interviews did not affect individual participant responses (Catterall & Maclaran, 1997; Hesse-Biber &
Leavy, 2006). After analysis demonstrated that the semistructured individual and group interviews were eliciting sim-
ilar themes, the research team proceeded with the additional 10 group interviews held in phase three of the project.
In phase three, 10 of the 13 groups included 1214 participants and three of the groups included only five to
eight participants. The variation in the group size reflected the challenges middle managers experienced leaving the
workplace to take part in group interviews. Each group comprised male and female participants of similar middle
management levels who worked in government organizations in Australian capital cities. Researchers sought partici-
pant responses to questions from all group participants to ensure equal contributions. On average, group interviews
took 2 hours.
Semistructured group interviews were held instead of focus groups because focus groups explicitly use group
interaction and facilitated discussion as part of the method and data collection to generate collective views (Gill,
Stewart, Treasure, & Chadwick, 2008; Kitzinger, 1995; Morgan, 1997; Neuman, 2011). In contrast, with group
6JOHNSON ET AL.
interviews the emphasis is on gathering individual perspectives and experiences rather than collective views (Gibbs,
2012; Gill et al., 2008). In this study, the focus was on individual perspectives and experiences and, as such, semi-
structured interviews were appropriate as they allowed for greater insights into individual experiences and avoided
collective insights.
Participants in this study were deidentified during the data transcription process. To maintain confidential-
ity, we have labeled participants as follows: individual interviewees are indicated by a participant number and
their management level, being either a senior or middle manager. A senior manager is identified as such through
the acronym SM (for senior manager). Likewise, a middle manager is identified with the acronym MM. Thus, a
participant referred to as P1:SM is Participant 1: Senior Manager. Likewise, P2: MM refers to Participant 2:
Middle Manager. The small number in some groups led to only the allocation of a group number so we use
the acronym G for group interview and a number to identify which group interview they attended. For exam-
ple, participant labeled G1 refers to a participant from the first group interview. Likewise, G2 indicates that the
participant took part in the second group interview held. As all participants who took part in group interviews
were middle managers, group interview labels identify only the group the participant came from and not their
managerial level.
2.2 |Data analysis
Interviews were recorded, transcribed, and loaded into NVivo11. Each transcript was coded using open, axial,
and selective coding, with emergent patterns, themes, and inter-relationships identified (Patton, 1990). For con-
sistency, one researcher took the initial lead with open coding, which involved line-by-line data analysis, breaking
the data into discrete parts, comparing the data for similarities and differences and then grouping it into catego-
ries based on this comparison (Corbin & Strauss, 2008). This inductive, open-coding process revealed participant-
identified themes,
6
including the importance of mentoring, peer learning, and on-the-job learning. A stronger
focus emerged in relation to mentoring and peer support as elements of social learning and this is reflected
in the findings. Themes identified also related to impediments to capability development, such as ineffective
training courses, low senior management support for development, inability to apply learning after undertaking
training, and budgetary cuts.
Once the open coding was complete, the researchers discussed the initial findings and then axial coding was
undertaken to put data together in meaningful ways to establish associations between themes (Corbin & Strauss,
2008). During this process, the research team met to discuss and refine the axial codes, with areas of divergence dis-
cussed at length to come to an agreement regarding the final codes used. This enabled identification of connections
between management capability development and learning transfer (see Table 1). The open and axial coding pro-
cesses were inductive, with data analysis concentrating on emergent themes. After following this process, it was clear
that capability development was largely ineffective, with learning transfer failure a key reason for this.
The final stage of the coding process combined inductive and deductive analysis, where selective coding was
undertaken to delimit the coding process around a central theme or story (Walker & Myrick, 2006). All researchers
were involved in this process where, in line with the core research question, the research team selectively analyzed
the data to examine how elements of the 70:20:10 framework influenced issues of learning transfer failure (see
Table 2).
In this analysis stage, categories were related to subcategories to form more complete explanations (Corbin &
Strauss, 2008) regarding managers' experiences with capability development in organizations that implemented the
framework. This analysis revealed that many of the learning transfer challenges concerned issues with the work envi-
ronment. It also enabled analysis regarding the relationship between middle management capability, learning transfer
effectiveness, and the integration of the framework elements. We present the results of analysis of the selective cod-
ing in the following section.
JOHNSON ET AL.7
TABLE 1 Open and axial coding
Open coding Axial coding
Skills MMs need MM inadequate capabilities
MMs lack skills
MMs unclear about their role
MMs struggle to manage time and workload
MMs expected to sink or swim
Low management confidence
Proving yourself as a manager Challenges faced by MMs
Lack of MM influence
Increasing scope of work
Excessive change
Lack of MM role clarity
Unrealistic expectations of MMs
Time and workload challenges
MMs feeling isolated
MMs in survival mode
Low MM morale
Poor job-person fit
Unexpected and unplanned promotion to MM MMs expected to learn on the job
Lack of prepromotion development
Workers promoted to MM on technical capability
MMs learning through others
Lack of development and succession planning
Formal training mostly technical
Formal training under valued
MMs expected to develop self
Acting in senior management roles
Earlier MM development opportunities MMs seek more formal development
Need more formal courses
Need more people on courses
Need more senior executive support for training
Need more opportunities for formal tertiary training
Need more generous training budgets
MMs need to be released from work to attend training
Need tailored, individual approaches to development
Need more mentoring MMs need more social learning experiences
Lack of mentoring
Peer mentoring sought
Effective informal mentoring
Positive mentoring experiences
Being a mentor to others
Need additional developmentother than formal courses
Skills lost following formal training Learning transfer problems
Low senior management support for development following training
Performance feedback insufficient or ineffective
8JOHNSON ET AL.
3|FINDINGS
We present each framework element considering how it was adopted and its efficacy in learning transfer.
3.1 |Experiential learning
Senior managers indicated that one reason for adopting the 70:20:10 framework was that the dominant element of
70% development achieved through experiential learning reflected their expectation that employees should learn on
the job. However, when talking to the middle managers themselves, it was not clear how such learning was being
supported. Participants suggested that one problem was a leadership perception across senior managers that middle
managers could automatically transition into middle management roles without a great deal of support or develop-
ment: You move into those roles and there's an expectation that you'll just fit in and there's probably a delay we should
be developed to fit into that role, not get into that role and then have to develop(G1). This view was widespread, with
many managers stating they would benefit from enhanced support through more structured experiential develop-
ment opportunities: I got some feedback the other day from a Deputy Secretary who said, oh we really put you out on a
high wire and you know, sometimes you've shined on that high wire but a couple of times you've fallen, and that's frowned
upon we probably throw people in [to acting roles or promotions], if they go really well then it was great, oh that was a
good decision. If they don't go really well we go ooh gee, we made a bad decision about that’” (P4: SM).
When employees were provided with opportunities for experiential learning prior to being promoted, the pri-
mary means for developing managerial capabilities was undertaking short-term actingpositions at a higher level,
TABLE 1 (Continued)
Open coding Axial coding
High senior management turnover
Poor senior management capability
Poor communication with senior managers
Inability to apply learning after training
Lack of follow through after course attendance
High workload
Ineffective HR staff Ineffective training and development
Difficult L&D processes
Ineffective training courses
Irrelevant formal courses
Courses too theoretical
Ineffective online training
HR, human resource; L&D, learning & development; MM, middle manager.
TABLE 2 Selective coding
Selective code Axial code
Experiential learning (70)MMs expected to learn on the job
Challenges faced by MMs
MMs inadequate capabilities
Social learning (20)Learning transfer problems
MMs need more social learning experiences
Formal learning (10)MMs seek more formal development
Ineffective training and development
MM, middle manager.
JOHNSON ET AL.9
usually to cover for a senior manager's absence. However, serious doubts were expressed about using acting posi-
tions to develop managerial capabilities, partly because of a tendency to thrust people into the role without adequate
preparation: Acting is or can be just expanding workload Question is, are we pushing people into positions they haven't
been prepared for?(G6). Moreover, during acting opportunities, many managers would juggle both technical and
managerial roles due to insufficient resourcing: Often people are acted up and there is no one to backfill their position
and no one to support them in their role(G7). Consequently, managers were unable to focus on performing managerial
responsibilities while acting in more senior roles and had insufficient time to develop capabilities during or prior to
acting periods.
Managers were open minded and creative about experiential development activities, recognizing that training
courses are not the only form of development: Courses are not the panacea, they're not the only solution(G1). This
reflected the senior manager perspective that There are generic training courses that we do but they pay no attention
to the fact that everybody is differentI would think that the biggest difference you could make would be to have a very
focussed one-on-one [activity](P3:SM); this move to tailored solutions was offered as one of the reasons for the
actual 70:20:10 framework adoption. Overall, it was suggested that individually determined, experiential learning
activities would be beneficial: Focus on making sure it [development] happens [and recognize people] all need some-
thing different so I would hate to see a cookie cutter approach, a uniform approach to say you will all do this course
(P6:MM).
The most common concern, however, was that experiential learning efficacy was challenged because managers
were acquiring inappropriate behaviors on the job based on what they saw around them every day: people are
learning really bad behaviors on the jobwe actually have no capability or capacity to direct that learning in the direction
we want it to be(P4:SM). This was ascribed to poor managerial capability dominating the workplace, thereby limiting
strong role models to guide and support on the job learning or provide valuable feedback: Most of the roles that I've
been in, the people at higher levels haven't necessarily been good managers, they've been brilliant subject matter experts
(P2:MM); Executive management teams don't necessarily walk the walk and talk the talk they expect of their middle man-
agers(G5). Overall, it seemed that there was acceptance of the potential offered by experiential learning but con-
cerns as to the real value add in current implementation systems.
3.2 |Social learning
The discussions about experiential learning implied that it was being potentially undermined because the social learn-
ing was emerging from inappropriate role models. This was serious as, for some, the role of social learning was con-
sidered to be more valuable than formal learning: I think it's more about when you get involved in it and having those
people above you from a mentoring perspective probably has more impact than what you can learn in a theory situation
(G5), particularly for soft, or open skills: I think I'd probably honed the people management skills by then but as I say,
probably from on-the-job and mentors as opposed to having found any structured training that was useful(P5:MM).
There was a strong emphasis on the importance for management capability development to emerge from forms of
social learning, particularly from superiors through mentoring, as well as peers.
Mentoring was consistently highlighted by middle and senior managers as being important for both supporting a
middle manager's current job and for building future capacity: I've come through some organizations where mentoring
was a key element that occurred before someone was able to actually do the work that we were employed to do(G3); I
think that's how I've got through the whole time, there's always been someone mentoring me(P13: SM). Mentoring was
seen as particularly important for building managers' confidence that they have the capabilities necessary to fulfill
current responsibilities and transition to the next level: I think probably for me getting a mentor and learning from them
[was beneficial] because I don't have any kind of experience at the next level. I think it's a pretty big jump from [one middle
management level to the next][an issue] for me, it's all about self-doubt, about whether I'm capable of doing it(P5:
MM). Mentoring was also recognized as important for ongoing development: I like the idea of having one on one
10 JOHNSON ET AL.
mentoring in the future, that's very good. If the public sector offers that for certain levels of people that would be a good
opportunity for the continuous development of skills(G5).
Despite mentoring being consistently raised as the most favored form of development, it was not always for-
mally supported by the organization, meaning that, in many instances, mentoring was lacking for middle managers:
The thing that is uniquely missing from moving from the work I did into sort of management [is mentoring]; it's just like,
there you go, learn how to do it. There are no opportunities to be able to speak with other people that have been in similar
roles who understand, possibly, some of that other political or process stuff that occurs as a manager, and use that as a
mentoring-type relationship(G3). When mentoring did occur, it was often informally from employees' line managers,
rather than from an organizationally derived program. Consequently, the efficacy of mentoring was attributed to
luck:The mentoring system is beneficial, butif you're lucky enough to get a good line manager who is going to help you
move forward and learn some stuff, that's invaluable and will beat any classroom scenario, any paper based qualification
by a long way(G4).
A lack of systemic approaches to mentoring meant it was fragile and often temporary: I was very, very fortunate
when I first came into the public service that I had an excellent mentor. Sadly, he's retired so now I've got somebody else
and a whole different management style it makes a big difference on how you can actually perform(G5). Mentoring
was also sought out by managers themselves from time to time: I've always found it [informal mentoring] to be avail-
able to me in some form when I've needed it but I haven't had it consistently through all the roles I've had, probably
because I've not sought it out(P6:MM).
Another form of social learning commonly relied on for capability development and learning transfer was sup-
ported learning from experienced peers: if you've got somebody else that's also done the course that you can network
with and say, I've tried this, have you tried the same, has it worked for you?It's having access to somebody else that's on
a similar journey to you(G2). It was argued that peer networking and development enabled a context where social
learning could be implemented and supported in the workplace: The focus is about the network and your colleagues
and peers providing you [with] that support and encouragement, building lasting relationships broader than internally
which is something which is quite valuable(G2).
Peer support and networking encouraged middle managers to adopt a broader perspective and engage in a com-
munity of practice to develop ideas regarding implementing new skills: being part [of a network of middle managers]
reminds you to look up from your desk and it also gives you a greater understanding of what's going on around you ... it
does feel good to know that everybody is going through the same challenges(G2). However, despite managers agreeing
that networks and peer support would assist them to build capability and transfer learning to the workplace, there
appeared to be few organizationally supported peer learning opportunities. It was largely up to individuals to actively
seek out and join their own networks: It's much more about those informal networks and discussions than any kind of
formal learning group or network or anything else that might have been set up(P6:MM).
Overall, participants welcomed the potential of social learning, which could help them make sense of their con-
text, enabling both sense making of new knowledge acquired and reinforcing what was appropriate both in, and for,
their organization. However, they made it clear that, despite apparent organizational awareness of the value of social
learning, it was predominantly dependent upon the preferences and working styles of individual managers, rather
than being supported systematically through organizationally designed learning programs. Consequently, it was
apparent that social learning was not being utilized in the way intended in the 70:20:10 framework in that it was not
usually integrated with formal or experiential learning.
3.3 |Formal learning
Formal learning programs were recognized by middle and senior managers as important forms of capability develop-
ment. Attendance was often encouraged for new middle managers: One of the first things that was available to me
when I first got interested in a supervisory role was a week-long intensive management course and it was fantastic(G7).
Managers gained confidence from attending formal courses: It was a boost to my self-esteem because I realized that
JOHNSON ET AL.11
hey, I wasn't doing such a bad job and others were having similar difficulties(G7), and identified the benefit of formal
tertiary education: I'm actually surprised how useful my postgraduate work has been(P7:MM). However, not all experi-
ences with formal training programs were positive, with both senior and middle managers reflecting on their ineffec-
tiveness: I did those generic training courses but never got much out of them(P3:SM); I've been at training courses that
from the description sound like they're going to be what you need and what you're expecting but when you get there, the
training that's delivered is not hitting the mark(G6).
The mixed experiences with formal training programs were also reflected in participants' challenges with trans-
ferring learning: I think this Department has really good coursesI think it's just when you get back into the workplace
and actually apply that it becomes quite difficult(P5:MM). It was clear that many managers lacked the confidence or
ability to apply learning: So you can do all the training, but you'll never be able to really apply it(G2).
For the most part, participants reported finishing formal development programs with little to no follow up: I've
just finished the PSM (public sector management) course, and yeah, like it's done and that's it ... Nothing more's been said
[or done](G2). There was a lack of both social and experiential support for embedding this learning. The lack of social
learning support partly revolved around the high workloads of managers and the lack of time devoted to develop-
ment activities: I think part of the course, you were supposed to discuss it with your manager but he's so busy that he
never really has time(P14:MM). The lack of experiential support and senior management feedback meant that many
middle managers did not have the opportunity to practice and further develop their new skills, despite their initial
enthusiasm: I was quite inspired [after attending the leadership development program], but again, afterwards it kind of
waned off; you go back into the office and back into the same routine(G7). A key issue with this was the lack of direct
and clear guidance provided by their line managers: I was hearing a lot of things second-hand through other people and
I didn't actually get any guidance from my supervisor(P2:MM).
A further issue with formal learning was that it was often designed generically for groups of participants: We
have this sort of one rule for allhow do you get the balance right about recognizing skills on an individual basis rather
than a cohort basis?(P3:SM). The need for specificity also related to the lack of explicit, individualized feedback pro-
vided by their line manager to reinforce and embed learning: ...feedback is really hard to get because generally they'll
just go, yeah, you're doing finewhich doesn't give you anything(P5:MM). Managers suggested that there would be
better learning transfer where professional development was less focused on group or cohort needs and more indi-
vidual pathways developed.
Our findings suggest that, unsurprisingly, as the participants came from organizations that had adopted the
70:20:10 framework, all elements of the model were present in each case. However, they also demonstrate that,
despite a great deal of rhetorical support for management capability development and the implementation of the
70:20:10 framework, in many areas of the Australian public sector, work environment challenges with the transfer of
learning remained apparent. In the next section, we use the outcomes of the axial coding process to demonstrate
four misconceptions in the framework's implementation that are currently preventing fully effective learning transfer.
4|DISCUSSION
Participants recognized that for effective transfer of learning of managerial skills into everyday work practices, the
formal, experiential, and social elements of the 70:20:10 framework should work together and not be undertaken in
isolation: Sitting in a classroom doing a course is one thing, but you know, it's those other avenues, whether it's through
TED talks, whether it's through reading, whether it's through coaching, executive coaching or mentoring, there's multiple
layers. It's not just, We'll send you off to a course and you'll become an expert leader’” (G2). This highlights the impor-
tance of organizations understanding how each element of the 70:20:10 framework develops capability, and why
their integration is critical for the effective transfer of learning. However, our results revealed that learning transfer
was hindered due to four misconceptions regarding the framework's implementation. First, there is an overconfident
assumption that unstructured experiential learning will automatically result in capability development. Second, there
12 JOHNSON ET AL.
is a narrow interpretation of social learning and a failure to recognize the role social learning has in integrating experi-
ential, social, and formal learning. Third, there is an expectation that managerial behavior would automatically change
following formal training and development activities without the need to actively support the process. The fourth
and, in terms of theory most important, is a lack of recognition of the requirement of a planned and integrated rela-
tionship between experiential, social and formal learning for there to be effective learning transfer.
4.1 |Experiential learning
The first apparent challenge to the effectiveness of learning transfer relates to an overconfident assumption that
unstructured experiential learning will automatically result in capability development. Our data indicate that senior
managers expect middle managers to develop managerial capability by learning from experiences through the ongo-
ing practices of their job or while acting in more senior roles for short periods of time. However, as Clardy (2018) has
recently suggested, the 70rule, reflecting experiential learning, actually relates to the gamut of learning experiences
that occur in adulthood; it does not specifically relate to the development of complex managerial skills. Consequently,
it is a misconception that on-the-job learning and experiential learning are synonymous. Thus, for experiential learn-
ing to lead to effective capability development, it needs to be structured and overtly managed through regular and
effective feedback, supporting ongoing personal reflection. It also requires the opportunity to repeatedly apply new
skills to ensure capability is maintained (Awoniyi et al., 2002; Baldwin & Ford, 1988; Ellinger, 2005; Facteau et al.,
1995; Holton III et al., 2007; Kirwan & Birchall, 2006; McCall, 2010).
However, we found that experiential learning, as it is currently being implemented, is predominantly unstruc-
tured and unmanaged, that is, systems are not put in place in the work environment to support learning. It was antici-
pated that managers would learn on the job, without adequate preparation, additional support, or resourcing to
facilitate effective learning. Thus, we posit that it is the unstructured nature of experiential learning that reduces the
effectiveness of the 70:20:10 framework to support learning transfer. Moreover, this may explain the particular chal-
lenges of learning transfer faced by public sector organizations (Awoniyi et al., 2002; Kirwan & Birchall, 2006;
McCracken et al., 2012); a context where unstructured experiential learning and an over focus on task is common
(McCracken et al., 2012). Thus, we suggest that it is not surprising that there is a lack of effective learning transfer.
4.2 |Social learning
The data suggest two possible explanations relating to problems with learning transfer from social learning. First,
there is a narrow interpretation of social learning and how it occurs in the workplace and, second, the role that social
learning plays in linking experiential and formal learning. We will address the first aspect of social learning here and
the second aspect in our discussion on the necessity to integrate all three elements of learning.
Our findings indicate that, within these Australian public sector organizations, social learning is seen as occurring
predominately through coaching, mentoring and networking activities. However, it has long been established that
social learning also occurs outside of these activities through everyday observations, imitation and modeling
(Bandura, 1977), such that managers will learn their role by observing and modeling other managers. Consequently,
incongruence may develop between observed behaviors and those being taught in formal development programs or
discussed in mentoring or coaching sessions. When this occurs, the transfer of learning will be compromised due to
managers adopting the behaviors observed in the workplace, rather than the desired behaviors espoused in formal
training programs. This often occurs because they perceive managerial behaviors currently exhibited by other man-
agers as more effective, especially if they are observed in managers they believe to be successful (Bandura, 1977).
Our findings demonstrate that this understanding of social learning is not recognized; instead, those implement-
ing the 70:20:10 framework see social learning only as an outcome of networking, coaching or mentoring. There is
an assumption that if these activities are available in the workplace, then learning transfer will occur and appropriate
managerial capability will be developed. While coaching, mentoring and networking are legitimate forms of social
JOHNSON ET AL.13
learning, which can support learning transfer (Burke & Hutchins, 2008; Chiaburu & Marinova, 2005; Facteau et al.,
1995; Hawley & Barnard, 2005), we found the effectiveness of the 70:20:10 framework is undermined by a lack of
recognition of social learning as occurring through every day behavioral observation and role modeling of other
managers.
4.3 |Formal learning
The third challenge to the effectiveness of the 70:20:10 framework to develop managerial capability through learning
transfer relates to insufficient opportunities for managers to practice new skills and apply new knowledge in the
workplace following attendance on formal development programs. The literature review highlighted that the effec-
tive transfer of learning is most apparent where the workplace environment is one in which workloads are managed,
space is made to practice new skills or apply new knowledge, networking or mentoring opportunities are provided,
and performance feedback is given regularly (Awoniyi et al., 2002; Baldwin & Ford, 1988; Ellinger, 2005; Facteau
et al., 1995; Holton III et al., 2007; Kirwan & Birchall, 2006; McCall, 2010). However, our findings indicate that there
is an expectation for managerial behavior to automatically change following formal training and development activi-
ties without the need to actively support the process. They also indicate that there are insufficient opportunities to
practice new skills and apply new knowledge learnt through formal training, therefore, reducing the effectiveness of
the 70:20:10 framework to transfer learning and develop managerial capability. The responsibility to gain and use the
learning is expected to lie with the manager who is being developed, rather than being seen to be a core part of the
senior managerial role. The concept of taking ownership of one's own learning is widely advocated (Burke & Hutch-
ins, 2007; Burke & Saks, 2009; Longenecker, 2004), but our study suggests that the lack of an appropriate work envi-
ronment seriously undermines the capacity of the manager to self-manage formal learning transfer.
4.4 |Integration of experiential, social, and formal learning
The fourth challenge to the effectiveness of the 70:20:10 framework relates to the lack of integration of the three
forms of learning. Our results clearly show division across these elements of learning. Firstly, experiential learning
takes place without structure or support, which could be provided through social-learning activities. Secondly, social
learning is not recognized as providing a potential link between formal learning and the workplace through the con-
sistent modeling and discussion of espoused behaviors. Finally, formal programs are not supported by opportunities
in the workplace to practice new skills and apply new knowledge, both of which could be achieved through struc-
tured experiential activities and increased social support.
When related back to the original practitioner literature and 70:20:10 implementation guidelines (70:20:10
Forum, 2015a; Jennings, 2011; Jennings, 2015; Lindsey et al., 1987; McCall, 2010; McCall Jr. et al., 1988; Rabin,
2014), this separation is hardly surprising. The necessity for all three types of learning to be present in any implemen-
tation plan is advocated, but the need for relationships between them is not discussed. From our findings, we pro-
pose that for the 70:20:10 framework to support effective learning transfer and result in management capability
development, the three elements need to work together in a coherent, designed way. Results from the axial coding
suggest that structured social-learning activities such as coaching, mentoring and networking as well as role modeling
of those managerial behaviors espoused in formal programs offer a way to put structure around experiential learning
and provide a working environment that supports learning transfer.
5|CONCLUSION
Responding to calls for studies into practitioner approaches addressing learning transfer challenges (Blume et al.,
2010) and effective transfer of learning and management development within the public sector, this study aimed to
14 JOHNSON ET AL.
gain insights into whether the implementation of the popular, practitioner developed 70:20:10 framework has led to
improved public sector managerial capability development through learning transfer. Using a large qualitative data
set that enabled the exploration of participant perspectives and experiences of using the 70:20:10 framework in situ,
we found that, despite many Australian public sector organizations implementing the framework, to date it is failing to
deliver desired learning transfer results. This failure can be attributed to four misconceptions in the framework's imple-
mentation: (a) an overconfident assumption that unstructured experiential learning will automatically result in capabil-
ity development; (b) a narrow interpretation of social learning and a failure to recognize the role social learning has in
integrating experiential, social and formal learning; (c) the expectation that managerial behavior would automatically
change following formal training and development activities without the need to actively support the process; and
(d) a lack of recognition of the requirement of a planned and integrated relationship between the elements of the
70:20:10 framework. We conclude that the social aspect of the framework is the gluethat integrates formal and
experiential learning and fosters a conducive work environment. The 70:20:10 framework has the potential to support
public sector capability development, providing it is implemented with all elements of the framework fully integrated.
5.1 |Implications
This research has implications for both theory and practice. We have undertaken the first empirical study of a widely
adopted practitioner framework, consequently creating the opportunity for theoretically informed progress in this
aspect of HRD practice. In undertaking this study, we contribute to the literature by highlighting the role of social
learning as a mechanism that potentially integrates formal and experiential learning, thereby enabling learning trans-
fer. This extends Clardy's (2018) work by recognizing that not only does experiential learning need to have structure
to be valuable, but also that such value develops by connecting it directly to formal learning via social learning.
In terms of implications for practice, the 70:20:10 framework has the potential to better guide the achievement
of capability development through improved learning transfer in the public sector. However, this will only occur if
future implementation guidelines focus on both the types of learning required and how to integrate them in a mean-
ingful way. Actively addressing the impact that senior managers and peers have in how learning is integrated into the
workplace through both social modeling and organizational support (Burke & Hutchins, 2008; Chiaburu & Marinova,
2005; Facteau et al., 1995; Kirwan & Birchall, 2006; Watkins & Marsick, 2014) will also need to become a core part
of any effective implementation.
5.2 |Limitations and future research
Future research could extend our contribution to the literature through addressing our study's limitations. Our find-
ings may have been limited by our reliance on group interviews as a data source from one context. Although the
group interview process added a dynamic to the conversation and helped individual participants make sense of their
experiences, individual accounts may have been impacted by the contribution of other group members. In addition,
the depth and richness of responses may have been impeded due to the group process. To address these issues, this
study could be replicated using individual interviews alone, with results compared to see if individual and group inter-
views generate different findings.
While generalizing from this article is limited by its application to the public sector in Australia, it seems probable
that the specific challenges of integrating the learning elements in the 70:20:10 framework, and more general issues
with the application of social learning, as depicted in this article, could be experienced more widely. Future research
should consider multiple contexts. More importantly, research needs to look at where there is integration of the
types of learning to establish whether this increases effectiveness in the workplace. Ideally, a managed intervention
and evaluation would be undertaken.
JOHNSON ET AL.15
NOTES
1
In the literature, 70:20:10 is referred to as a framework, a model and a rule. In this article, we use the term,
framework,as it reflects the objective to act as a guide to practice.
2
The context for this study.
3
Australia was established as a federation comprising a national level of government, called the Commonwealth and
six state governmentsNew South Wales (NSW), Queensland (Qld), South Australia (SA), Tasmania (Tas.), Victoria
(Vic.), and Western Australia (WA). It also comprises two territoriesthe Australian Capital Territory (ACT) and the
Northern Territory (NT); and local government. There is a division of powers between the Commonwealth and state
governments (see Buick, 2012).
4
The information package and consent forms were prepared by the research team.
5
Undertaken by two researchers.
6
Due to the large data set, only those themes relevant to this article are presented.
ORCID
Samantha J. Johnson http://orcid.org/0000-0002-9467-4537
Deborah A. Blackman http://orcid.org/0000-0001-9057-5526
Fiona Buick http://orcid.org/0000-0001-9559-9500
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AUTHOR'S BIOGRAPHIES
Samantha Johnson is a Lecturer at the University of New South Wales Canberra, in Public Sector Leadership.
Her research focuses on public sector leadership and performance and on manager and leader capability develop-
ment. Prior to joining UNSW Canberra, Samantha spent 15 years consulting to the Federal Government in man-
agement and leadership development in Australia and through South East Asia and the Pacific. Samantha's
research projects have explored organizational commitment and performance in the Australian Public Service
and middle management capability development across the Australian public sector.
Deborah Blackman is a Professor of Public Sector Management Strategy at the University of New South
Wales, Canberra. Her academic background is in human resource management and development as well as man-
agement of change and organizational behavior. She researches knowledge transfer in a range of applied, real
world contexts. The common theme of her work is developing effective knowledge acquisition and transfer to
improve organizational effectiveness.
Fiona Buick is a Lecturer at the University of New South Wales, Canberra. Her research focuses on how
human resource management can enable group and organizational effectiveness in the public sector. Research
projects have explored the impact of organizational culture on joined-up working; how performance manage-
ment can enable high performance; the factors that enable middle management capacity; and the factors that
impede and enable structural change in the public sector.
How to cite this article: Johnson SJ, Blackman DA, Buick F. The 70:20:10 framework and the transfer of
learning. Human Resource Development Quarterly. 2018;120. https://doi.org/10.1002/hrdq.21330
AP P E NDI X 1 : INTERVIEW AND GROUP INTERVIEW PROTOCOL
1. What is your current role and what management experience do you have both with your current agency or the public
sector more generally?
Objective: To establish the participants experience with management development more generally and to gain a fuller
picture of attitudes to management development within the Australian public sector.
2. We are particularly interested in the transition that occurs when an employee goes from having no, or only 1or two,
direct reports to supervising a team. Can you tell us what you think are the critical issues that occur for the (a) the
individual and (b) the organization, at this time?
Objective: To gain thick descriptions of the transition itself and the issues that arise from the corporate support
perspective.
JOHNSON ET AL.19
3. What has the agency done to support managers and/or supervisors as they make this transition? How well do you
think this has been working?
a. A sub question if necessary will bewhat are the specific skills required for managers at this time and how well are
they being developed and supported?
b. A sub question if necessary will beare people management and other transferable skills being considered at times of
recruitment (including drafting the advertisements) or promotion? If so how and if not what are the implications of this?
Objective: To identify what has been done and its likelihood of success. There should be a conversation about L&D
offerings, their content, as well as the skills and behaviors needed and what changed if anything. The wider human
resource issues of recruitment and development of skills should emerge.
4. In your view what has not been provided that should have been?
Objective: To explore areas that the interviewee thinks are lacking at the current time.
5. If you had the opportunity to influence upcoming management development strategy to support supervisory
transition into the next decade what would you like to do and why?
a. A sub question if necessary will beWhat skills do you think the managers will need that they do not have now
and how will these be developed?
Objective: To establish even more clearly what they think has worked, or not worked, and what they think managers will
need in the next 10 years.
20 JOHNSON ET AL.
... The implication of the theory is that educators should aim to create learning contexts in which they actively collaborate with learners to construct meaning. Learning in this way is therefore a highly reciprocal experience and best situated within the dynamic interaction of everyday living and work [34,35] where it provides the mechanisms through which new knowledge, skills and behaviours are acquired [36][37][38]. ...
... Perhaps stemming partly from the above considerations, a popular notion has arisen within the human resource development sector that about 70% of activities designed to build occupational competencies should be focused on experiential learning derived from dealing with challenging workplace problems, with 20% focused on social learning (via managerial support, peer support and mentoring) and 10% on formal learning through classroom instruction [37,38]. Although Clardy [38] has pointed to weaknesses in the underpinning research and its interpretation and contends that a blanket 70:20:10 framework is unlikely to be universally applicable to all professions, the approach has been quite widely promoted and has been adopted by various Commonwealth and State ...
... Government agencies in Australia [37]. ...
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... A learning framework commonly used to guide training and development programs of Australian Government agencies is the Center for Creative Leadership's 70:20:10 model (e.g. Johnson et al. 2018;New South Wales Public Service Commission 2015). In Victoria this model has been implemented to guide incident management team training (Slijepcevic et al. 2012). ...
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... Formal learning/training is a form of learning that occurs in formal settings with planned activities to achieve tangible outputs such as certificates. Formal learning is typically institutionally organised, often classroom-based, and highly structured De Troyer et al (2020); Johnson et al (2018) to improve the workforce's knowledge and skills (Johnson et al., 2018). Formal learning also involves conferences, certification courses, or graduate coursework. ...
... Formal learning/training is a form of learning that occurs in formal settings with planned activities to achieve tangible outputs such as certificates. Formal learning is typically institutionally organised, often classroom-based, and highly structured De Troyer et al (2020); Johnson et al (2018) to improve the workforce's knowledge and skills (Johnson et al., 2018). Formal learning also involves conferences, certification courses, or graduate coursework. ...
... The 70/20/10 framework discussed in this study is uniquely constructed from a proven growth strategy. However, the 70/20/10 learning framework has an existing definition that is used by educational practitioners, which has not been found to be true (Clardy, 2018;Johnson et al., 2018). An exploration of the 70/20/10 growth model applied to organizational learning allocation requires further evaluation. ...
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This study examines the factors that contribute to the long-term sustainability of a small manufacturer from a manufacturing extension practitioner's perspective. The longevity subject used in this study was XYZ Company, a 90-year-old, family-owned manufacturing organization. The findings are explored in an organizational learning theory context to provide change practitioners with a roadmap of recommended action based on an exemplary case study. Using Brinkerhoff's success case methodology, the key factors for long-term success and the impact of change events were evaluated using a mixed-method approach. The initial quantitative survey determined which factors and events had the most extreme positive and negative cases. Individual participants were then interviewed from these success and nonsuccess cases to gain a deeper understanding of the individuals' experiences. The study found that all the key factors previously identified for century club corporate longevity were extremely important to XYZ Company. An analysis using an artificial intelligence platform identified the following overarching themes: mission, continuous improvement, relationships, and learning. Furthermore, the study found that 13 of 14 of the change events had concrete positive impacts, with the top six most impactful events being lean principles, 5S training, lean certificate series, Kolbe workshop, and quality management system. These results are organized into a roadmap of events, which includes the related markers of progress toward a learning organization. This offers organizations and practitioners a guide to the key factors and the change events that have been found at a small manufacturing company approaching a century of successfully sustained operations.
... Since many unskilled and semi-skilled workers in India take on menial employment to make enough money to survive, there is a large market for industrial education in this country (Anon n.d.-d;Yassierli 2017). The necessity for skill-enhancing programs in any profession where active upskilling, reskilling, and cross-skilling are necessary to prepare individuals for the advanced technologies for the company's requirements and demands in the current scenario is the primary motive(Alam, Ogawa, and Islam 2022; Burke and Hutchins 2007;Griffin and Mary 2020;Johnson, Blackman, and Buick 2018;Kumar, Mandava, and Gopanapalli 2019;MUCHIRI 2022). With improved abilities, the trainee obtains enough knowledge to meet the requirements of the job description and can perform well enough to increase productive hours over untrained time. ...
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