In recent years, references to generations have increasingly entered public discourse. Terms like Gen Z, Baby Boomers, and Millennials have become part of everyday language, starting with the viral phenomenon of "OK Boomer," which, in 2019, inadvertently brought fame to this generation. These categories have often been used to study trends linked to specific cohorts and to analyze their evolution over time.
One well-known fact about the Millennial generation in the Western world, for example, is the significant decline in car ownership and usage compared to the two preceding generations. But what is behind this decline? Is it a behavioral shift driven by voluntary choices, confirming the narrative that portrays Millennials as “more sustainable”? Or are we witnessing a temporary phenomenon influenced by other factors? The research attempts to answer these questions combining various data sources and analytical methods in an effort to provide insights on life courses and modal choice. On the other hand, it considers the territorial differences among EU clusters of countries and degrees of urbanisation. The methods include secondary analysis of EU-wide datasets with descriptive and geographic analysis and logistic regression on socio-demographic characteristics and modal choice, plus a series of focus group sessions across the Italian territory. ***************************************************************************** According with the results, it is confirmed that Millennials have less polluting habits than their predecessors: less car use/ownership, less probability of being car users independently from context/status, higher degree of urbanisation. Nonetheless, in recent years this trend is experiencing a change of direction, with a general rise in car use/ownership and declining urbanisation, with different paces and schemes amongst clusters of countries and territorial contexts. The main results suggest that i) with the improvement of their individual status and general European economic recovery, Millennials’ car use tends to rise; ii) the pace and extent of this rise is highly dependent on the regional and territorial context, with a substantial incidence of Eastern and PIIGS countries and of the ones living in suburban contexts, resulting in an overall rise in car use in Europe. ***************************************************************************** Indeed, the regression analysis, together with the qualitative study, showed that what really makes the difference in choosing or not the car as the main mode is not much the fact of belonging to a cohort, but the residential location (both urban/rural and regional cultural/economic context), and the “status” (income level; being a student). Millennials are now more urban and still in education, but in many of them persists the idea of a future in less urban areas, and/or an inevitable automobility once they are out of the student-period. ***************************************************************************** Though, the study highlights the importance of the relationship between the two cohorts, drawing attention on the peculiarities of Millennials (more formative experiences of car-less life abroad/in different cities; more pragmatic yet conflictual relationship with the car), but also on them as heirs to the Baby Boomers’ choices and systems of values and habits (suburban way of life as a legacy). The study demonstrates the power of the cohort effect (set of values, education, growing up context) in shaping car (in)dependent people; showing as well that car dependency cannot be overcome without working on places. It finally offers a scheme of car (in)dependency to guide policy actions to make both people and places less car dependent in the long term.