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IMPLICATIONS OF DISRUPTIVE ICT BASE ERP IN DAIRY INDUSTRY

Authors:
Ravi Jadawala at Gujarat Vidyapith
Ravi Jadawala
Satish Patel at Gujarat Vidyapith
Satish Patel
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Abstract

In this research paper we have discussed the implication of disruptive ICT base ERP in dairy industry. We have tried to study the integration of disruptive ICT (Information and Communication Technology) with traditional ERP system for the betterment of milk cooperatives and cattle farms. We have explored these by analyzing successful village level and dairy level ICT implementations. We have considered disruptive technologies like internet on things, mobile applications, RFID tags, payment gateway and geo-spatial technology.
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... Raising cattle is a secondary source of income for a great number of people. Cattle farming or rearing are a major source of income for many poor, landless farmers, women, and other people (Jadawala & Patel, 2018). The transition of the milk economy from subsistence to a commercial activity is a result of the milk producer receiving a fair price for their product. ...
... According to a study, around one in five cows in a normal dairy herd are removed farmers. This lessens the efficiency of the dairy farm (Jadawala & Patel, 2018). ...
... help reduce costs while enhancing milk production, animal breeding, animal health, and overall efficiency. It can also modernise the entire Indian dairy industry by ushering in a new growth era and performing technological inclusion of cattle farms (Jadawala & Patel, 2018). ...
A STUDY ON ENABLERS AND CHALLENGES IN ADOPTION OF TECHNOLOGY BY NORTH INDIAN DAIRY FARMS: A SYSTEMS APPROACH
Thesis
Full-text available
  • Nov 2023
The dairy sector in India is a substantial part of agriculture. The advent of technology in the sector has further contributed to better farm management, health monitoring of milching units, improved productivity and ease in managing operations with reduced wastage. Global evidences show that the adoption of technologies in dairy farming has significantly facilitated the objectives of precision dairy farming. In India particularly, the prime focus is upon the strengthening of the milk cooperatives based supply chain by adjoining small holding farmers to the state milk federations. Other than the supply chain coordination and using technologies at milk unions and logistics, the dairy development board has recently come forward to provide basic e-consultancy and services to the farmers with the help of technologies. But the awareness, promotion and adoption of in-house technologies such as milking machines, RFID cow collars, silage makers, ICTs, etc. are at the low pace. The reason is major portion of unorganised sector (i.e. around 60-70%) with low herd size. As per the research indications, it has been found that encouraging the development of organised dairy farms can help to cater future rise in demand of milk products both domestically and internationally. In contrast to the west where the concept of ‘dairy farm’ is more popular that manage every task with the help of technologies from farm to consumer, Indian dairy supply relies on milk cooperatives, unorganised local supplies and self-consumption, and thus rests less scope for farm technologies, expansion and restricts financial recognition in the GDP of organised sector. With the help of systems methodologies, this research is an attempt to showcase a holistic scenario of technology adoption in the dairy farms of North India using interviews with 60 dairy farm units as a base. 21 varied domain experts from dairy were included in the research work to study the enablers and challenges of technology adoption, role of technology in value maximisation of dairy farm units supported by a case study and development of the strategic model to help the decision makers and policy planners to make efforts in the desired directions. The sufficiently greater number of factors in the model result serves as the base for future researchers to choose and test the validity of the crucial factors using various statistical techniques.
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... It is the second-most noteworthy secondary livelihood in rural India, after crop-related agriculture. For many impoverished, landless farmers, women and other individuals, raising or farming cattle is their primary source of income (Jadawala and Patel, 2018). The cattle sub-sector alone generated 4.35% of the total GVA in (Economic Survey -India Budget 2021. ...
Modeling the challenges of technology adoption in dairy farming
Article
  • Jun 2023
  • JSTPM
Purpose The global research evidences indicate that the technology adoption in case of agribusiness has a potential to enhance the performance and bring operational efficiency. India is the world’s largest producer as well as consumer of milk but struggles with yield per cattle, overall productivity, low rate of technology acceptance and adoption, health detection of milching units, animal data recording and presence of dairy products in the global market. The purpose of this study is to focus on identifying the challenges of technology adoption in dairy farms and constructing a hierarchical model using soft systems methodology. Design/methodology/approach This study uses nominal group technique-based discussion with domain experts and personal interviews with dairy farm owners/managers for the identification of challenges, fuzzy interpretative structural modeling as well as FMICMAC to develop a hierarchical model of challenging elements and to divide the identified elements into four categories based on the dominance of driving-dependence power. Findings This research has developed a list of 12 challenges affecting the technology adoption in a dairy farm business unit, identified through the personal interviews with 60 dairy farms across three highest milk-producing states of India in terms of annual milk output – Haryana, Punjab and Uttar Pradesh. Lack of government support followed by lack of educational opportunities in dairy-based education were found as the most crucial and high driving challenges, whereas high cost, huge investment and low acceptance of decision-maker were found as the most dependent challenges of technology adoption. Research limitations/implications This research is one step ahead of interpretive structural modeling that considers the fuzzy-based dominance in the model to showcase the degree of relationship along with its existence, but it lacks to statistically validate the findings using techniques like SEM. Practical implications This paper has developed a list of challenges in adoption of technology along with their inter-relationships to highlight the required focus challenge that drives or is dependent on the other challenges. The goal is to bring performance improvement and assist Indian dairy farm business stakeholders or decision-makers in formulating strategic and action plans and help policy planners to make favorable policies based on the understanding of contextual relationship between challenges. Social implications In Indian context, dairy is an important part of agriculture sector, and milk is an essential item that facilitates income generation to small and rural households and a source item for several other businesses and activities. The results of this research suggested the policy planners and government to ensure subsidized and insured technologies, training support and facilities, educational opportunities and efforts for promotion of technology adoption among dairy farmers. The suggestions are purely on the basis of the relevance of challenges in the hierarchy and can play a significant role in improving the level of technology adoption and can ultimately uplift the social and economic well-being from micro-level of farmers to macro-stage concerning economic development of India. Originality/value To the best of the authors’ knowledge, this study is purely original and outcome of the research conducted by authors.
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A Study on Consumer Buying Pattern Towards Amul Milk
Article
Full-text available
  • Jun 2023
In this paper we describe a case study of a dairy cooperative, AMUL, in western India that has developed a successful model for doing business in large emerging economy. It has been primarily responsible, through its innovative practices, for India to become world’s largest producer of milk. This paper draws various lessons from the experiences of AMUL that would be useful to cooperatives globally as well as firms that are interested in doing business in large emerging markets like India and China. Many of these economies have underdeveloped markets and fragmented supply bases. Market failures for many of these small producers are high. On the other hand, the size of both, markets and the suppliers is large. As a result, firms that identify appropriate business strategies that take into account these characteristics are more likely to succeed in these markets. The following are some key message from AMUL’s success: firms in these environments need to simultaneously develop markets and suppliers to synchronize demand and supply planning, develop or become a part of network of producers (i.e., cooperatives in this case) to obtain scale economies, focus on operational effectiveness to achieve cost leadership to enable low price strategy. In addition, a central focus to bring the diverse element together and a long-term approach are required. In emerging economies different industrial sectors may be at different stages of development. In some of the sectors all of the above environmental characteristics faced may not hold. However, a subset of strategies followed by AMUL would still be very useful. Thus, firms that are contemplating addressing large undeveloped markets or have an intention of taking advantage of extensive but marginal supplier base would still benefit
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Proposed ICT Based ERP Model For Milk Cooperatives
Article
Full-text available
  • Mar 2020
We have conducted academic research on ERP modules use in milk cooperatives. Our study was oriented around milk cooperatives and cattle farmers. Objective of study was to understand how ICT base ERP system can improve coordination between milk cooperative and cattle farmers. Based on study we have proposed ICT base ERP modules. We have conducted our research in four different district of Gujarat. We have collected primary data from cattle farmer as well as milk cooperatives. In this research paper we will discuss research details and also discuss proposed ERP modules.
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Emerging Technologies with Disruptive Effects: A Review
Article
Full-text available
  • Dec 2017
Since the last decade, several technologies have been abruptly influencing our lives. Among the notable major changes in the human society is the way humans interact with each other, which now involves the social media heavily where this is previously unknown to the masses. This type of technology is called Disruptive Innovation, a type of technology which has the potential to alter how human lives, market trends as well as other aspects including transportation and communications. Studies show that in the next few years, there are plenty of technology with the disruptive features. The new technologies, part of the domino effect of previous emerging technologies, include autonomous vehicle, the blockchain as well as Internet-of-Things. Despite the rapid advent, little discussion has been done to discuss and summarizes the emerging technologies in a single work in Malaysia. This brief survey is written as an effort to initiate the discussion, particularly in Malaysia about the disruptive innovation. It gives an introductory idea to the general audience, as well as academician and practitioners about the examples of the innovation, as well as brief discussion about the future studies which need to be commended in relation to the current development. This work is hoped to speed up the implementation of the emerging technologies in Malaysia as well helping and guiding policymakers, practitioners as well as academicians in understanding the phenomenon.
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Prompt Softech improves India's dairy milk supply chain with Vodafone IoT
  • Jul 2016
  • Vodafone India
Vodafone India. (2016, July). Prompt Softech improves India's dairy milk supply chain with Vodafone IoT. Retrieved November 10, 2017, from www.vodafone.com: http://www.vodafone.com/business/iot/case-study/prompt-softech-improves-Indias-dairy-production-with-vodafone-iot
Connecting Cows to Cloud
  • May 2016
  • Vmware Staff
VMware Staff. (2016, May 23). Connecting Cows to Cloud. Retrieved November 14, 2017, from https://www.vmware.com: https://www.vmware.com/ciovantage/article/connecting-cows-to-cloud
Fino Payments Bank ties up with Mother Dairy and Gokul Dairy
  • Nov 2017
  • Pratik Bhakta
Pratik Bhakta. (2017, November 08). Fino Payments Bank ties up with Mother Dairy and Gokul Dairy. (ET Bureau) Retrieved November 13, 2017, from https://economictimes.indiatimes.com: https://economictimes.indiatimes.com/industry/banking/finance/banking/fino-payments-bank-ties-up-with-mother-dairy-andgokul-dairy/articleshow/61561306.cms
Amul To Use ISRO's Satellite Tech For Fodder Management
  • May 2017
  • Cxotoday News Desk
CXOtoday News Desk. (2017, May 30). Amul To Use ISRO's Satellite Tech For Fodder Management. Retrieved November 14, 2017, from http://www.cxotoday.com: http://www.cxotoday.com/story/amul-to-use-isros-satellite-tech-for-fodder-cultivation/