After the advent of mass capitalism at the end of the nineteenth century and the society of abundance , in the post-World War II, the world lives a new form of consumption. It begun in the last five decades and is marked by the permanent supply of products on a global scale. Lipovetsky claims that this time represents the third stage of capitalism, which he termed as the Hyperconsumption Society. The times and the experiences of the leisure are, in this space of time, valorized, bringing a discussion on different points of view in relation to the purposes of this appointed time.