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#Orthorexia on Instagram: a descriptive study exploring the online conversation and community using the Netlytic software

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Orthorexia nervosa (ON) is a relatively new phenomenon. The purpose of this study was to investigate (1) the #orthorexia conversation on Instagram (using the Netlytic software), and (2) among a random subsample of images (N = 245), analyse the types of images (N = 145) and author biographies (N = 68). Among the 4,533 downloaded records, there were 48,780 unique words associated with the posts, with the most commonly used being love (n = 535) and #edrecovery (n = 425). Among the images, the majority contained food (68%) and people (13%). Among the unique authors, the majority were female (84%) and mentioned ED (eating disorder) recovery and being food/fitness focused. The ON community on Instagram is relatively small and the positive conversation may suggest a supportive community that focuses on recovery and adopting healthier eating behaviours. Level of evidence Level V, descriptive study.
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Eating and Weight Disorders - Studies on Anorexia, Bulimia and Obesity (2019) 24:283–290
https://doi.org/10.1007/s40519-018-0594-y
ORIGINAL ARTICLE
#Orthorexia onInstagram: adescriptive study exploring theonline
conversation andcommunity using theNetlytic software
SaraSantarossa1 · JillianLacasse1· JordanLarocque1· SarahJ.Woodru1
Received: 17 April 2018 / Accepted: 4 October 2018 / Published online: 13 October 2018
© Springer Nature Switzerland AG 2018
Abstract
Orthorexia nervosa (ON) is a relatively new phenomenon. The purpose of this study was to investigate (1) the #orthorexia
conversation on Instagram (using the Netlytic software), and (2) among a random subsample of images (N = 245), analyse the
types of images (N = 145) and author biographies (N = 68). Among the 4,533 downloaded records, there were 48,780 unique
words associated with the posts, with the most commonly used being love (n = 535) and #edrecovery (n = 425). Among the
images, the majority contained food (68%) and people (13%). Among the unique authors, the majority were female (84%)
and mentioned ED (eating disorder) recovery and being food/fitness focused. The ON community on Instagram is relatively
small and the positive conversation may suggest a supportive community that focuses on recovery and adopting healthier
eating behaviours.
Level of evidence Level V, descriptive study.
Keywords Orthorexia· Instagram· Online social support· Eating disorders· Netlytic· Hashtag
Introduction
Eating disorders (EDs) such as anorexia nervosa, bulimia
nervosa, and binge-eating disorder have a global presence
[1], and are clinically recognized terms according to the
Diagnostic and Statistical Manual of Mental Disorders
(DSM-5). Although not fully agreed upon, orthorexia ner-
vosa (ON) is defined as the pathological obsession with
consuming only (biologically) pure foods that may lead to
the development of specific ritualistic attitudes towards food
preparation and the restriction of specific food groups that
are perceived as harmful to one’s health [2, 3]. The first
formal proposal for diagnostic criteria appeared in 2015 [4].
ON has been mostly quoted through the internet and social
media, with little data on the prevalence of ON and it has
largely been neglected in the professional and scientific lit-
erature [5]. Nianias [6] suggests that specifically, Instagram
users may use various diets (e.g., paleo, vegan) to cover up
their need for obsessive control over their pure eating habits.
The fixation on food quality is thought to be a desire to max-
imize physical health and well-being, rather than religious
beliefs, sustainable agriculture, environment, and/or animal
welfare [7]. Currently, tools do exist that assess ON such as
the ORTO-15 questionnaire [8] that focuses on the quality
rather than the quantity of food, a key characteristic of ON
[3]. However, this questionnaire does not account for the
obsessive–compulsive behaviour of the individual, and thus
it is often used in conjunction with other assessment tools
(e.g., Maudsley Obsessive Compulsive Inventory (MOCI)
[7]). Moreover, a recent study has suggested that the ORTO-
15 questionnaire may be unable to distinguish pathology
and lacks clinical significance [8]. Albeit, being difficult
to generalize, as sample sizes and populations have varied
across studies, and researchers have deleted items to increase
the scale’s internal consistency (rendering different cut off
points) [8], research regarding the prevalence rates of ON
(using ORTO-15 questionnaire) has been emerging. Studies
have reported results ranging from 27.0% (among 864 young
Polish adults) [9] to 81.9% (among 392 Brazilian dieticians)
[10]. Moreover, a recent US study found a prevalence rate of
71.0% (among 275 college students), however, when further
explored for clinical significance, less than one-half of 1% of
this sample suffered from ON [8]. Such variability could be
This article is part of topical collection on Orthorexia Nervosa.
* Sara Santarossa
santaros@uwindsor.ca
1 Department ofKinesiology, University ofWindsor, Windsor,
ON, Canada
Content courtesy of Springer Nature, terms of use apply. Rights reserved.
... HVSM is used ubiquitously as a ready and primary source of information on food, exercise, and beauty standards with unprecedented access to advertisements and posts from peers, celebrities, and SM in uencers (14), as well as personalized ad content. The engagement with content either as a producer, consumer, or prosumer (producers and consumers) promotes social comparison, the internalization of thin/muscular ideal, and the aim to adopt an observer's perspective of their bodies and to habitually monitor themselves (15)(16)(17)(18), contributing to the development and maintenance of DE and ED (19,20). Speci cally, the internalization of the thin/muscular idea is in uenced by the use of SM lters. ...
... Filtered photo activity is positively associated with body dissatisfaction, and thin ideal internalization may mediate this relationship (21). HVSM in uences overvaluation of weight and shape, fear of weight gain, and preoccupation with weight and shape, contributing to core ED psychopathology (19,22). ...
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... HVSM is used ubiquitously as a ready and primary source of information on food, exercise, and beauty standards with unprecedented access to advertisements and posts from peers, celebrities, and SM influencers [15], as well as personalized ad content. The engagement with content either as a producer, consumer, or prosumer (producer and consumer) promotes social comparison, the internalization of thin/muscular ideal, and the aim to adopt an observer's perspective of their bodies and to habitually monitor themselves [16][17][18][19], contributing to the development and maintenance of DE and ED [20,21]. Specifically, the internalization of the thin/muscular idea is influenced using SM filters. ...
... Filtered photo activity is positively associated with body dissatisfaction, and thin ideal internalization may mediate this relationship [22]. HVSM influences overvaluation of weight and shape, fear of weight gain, and preoccupation with weight and shape, contributing to core ED psychopathology [20,23]. ...
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Objective: A pattern of disordered eating involving a pathological fixation with healthy food consumption, labeled orthorexia nervosa (ON), has recently generated attention; however, research has not yet investigated perceptions of ON-related behaviors. This study examined potential stigmatization of ON, compared with DSM-5 ED diagnoses. Method: Participants (N?=?505) were randomly assigned to read a vignette depicting a woman with anorexia nervosa (AN), bulimia nervosa (BN), binge-eating disorder (BED), or ON. They then answered questions about the individual depicted in the vignette. A series of MANOVAs investigated whether opinions and beliefs about the person depicted varied as a function of the disorder described in the vignette. Results: Individuals with ON were perceived as less likely to "improve with treatment" than individuals with BN, and less likely to "pull themselves together," than individuals with BED. Individuals with ON and AN were viewed as "hard[er] to talk to" and more of a "danger to others" compared with individuals with BED. ON was viewed as less distressing, less likely to evoke sympathy, and more acceptable than the other disorders. Finally, "poor living choices" were perceived as contributing more substantially to ON. Participants' attributions of various personality characteristics did not differ based on ED diagnosis. Discussion: Results suggest that ON is viewed as less severe, more desirable, and more often the result of personal life choices. However, findings also imply that ON is associated with stigma, similar to DSM-5 EDs. These negative attitudes might reinforce ON behaviors, and limit awareness of their potential complications.
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This study aimed to understand how college students participating in a 2-year randomized controlled trial (Project SMART: Social and Mobile Approach to Reduce Weight; N = 404) engaged their social networks and used social and mobile technologies to try and lose weight. Participants in the present study (n = 20 treatment, n = 18 control) were approached after a measurement visit and administered semi-structured interviews. Interviews were analyzed using principles from grounded theory. Treatment group participants appreciated the timely support provided by the study and the integration of content across multiple technologies. Participants in both groups reported using non-study-designed apps to help them lose weight, and many participants knew one another outside of the study. Individuals talked about weight-loss goals with their friends face to face and felt accountable to follow through with their intentions. Although seeing others' success online motivated many, there was a range of perceived acceptability in talking about personal health-related information on social media. The findings from this qualitative study can inform intervention trials using social and mobile technologies to promote weight loss. For example, weight-loss trials should measure participants' use of direct-to-consumer technologies and interconnectivity so that treatment effects can be isolated and cross-contamination accounted for.