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Eating and Weight Disorders - Studies on Anorexia, Bulimia and Obesity (2019) 24:283–290
https://doi.org/10.1007/s40519-018-0594-y
ORIGINAL ARTICLE
#Orthorexia onInstagram: adescriptive study exploring theonline
conversation andcommunity using theNetlytic software
SaraSantarossa1 · JillianLacasse1· JordanLarocque1· SarahJ.Woodru1
Received: 17 April 2018 / Accepted: 4 October 2018 / Published online: 13 October 2018
© Springer Nature Switzerland AG 2018
Abstract
Orthorexia nervosa (ON) is a relatively new phenomenon. The purpose of this study was to investigate (1) the #orthorexia
conversation on Instagram (using the Netlytic software), and (2) among a random subsample of images (N = 245), analyse the
types of images (N = 145) and author biographies (N = 68). Among the 4,533 downloaded records, there were 48,780 unique
words associated with the posts, with the most commonly used being love (n = 535) and #edrecovery (n = 425). Among the
images, the majority contained food (68%) and people (13%). Among the unique authors, the majority were female (84%)
and mentioned ED (eating disorder) recovery and being food/fitness focused. The ON community on Instagram is relatively
small and the positive conversation may suggest a supportive community that focuses on recovery and adopting healthier
eating behaviours.
Level of evidence Level V, descriptive study.
Keywords Orthorexia· Instagram· Online social support· Eating disorders· Netlytic· Hashtag
Introduction
Eating disorders (EDs) such as anorexia nervosa, bulimia
nervosa, and binge-eating disorder have a global presence
[1], and are clinically recognized terms according to the
Diagnostic and Statistical Manual of Mental Disorders
(DSM-5). Although not fully agreed upon, orthorexia ner-
vosa (ON) is defined as the pathological obsession with
consuming only (biologically) pure foods that may lead to
the development of specific ritualistic attitudes towards food
preparation and the restriction of specific food groups that
are perceived as harmful to one’s health [2, 3]. The first
formal proposal for diagnostic criteria appeared in 2015 [4].
ON has been mostly quoted through the internet and social
media, with little data on the prevalence of ON and it has
largely been neglected in the professional and scientific lit-
erature [5]. Nianias [6] suggests that specifically, Instagram
users may use various diets (e.g., paleo, vegan) to cover up
their need for obsessive control over their pure eating habits.
The fixation on food quality is thought to be a desire to max-
imize physical health and well-being, rather than religious
beliefs, sustainable agriculture, environment, and/or animal
welfare [7]. Currently, tools do exist that assess ON such as
the ORTO-15 questionnaire [8] that focuses on the quality
rather than the quantity of food, a key characteristic of ON
[3]. However, this questionnaire does not account for the
obsessive–compulsive behaviour of the individual, and thus
it is often used in conjunction with other assessment tools
(e.g., Maudsley Obsessive Compulsive Inventory (MOCI)
[7]). Moreover, a recent study has suggested that the ORTO-
15 questionnaire may be unable to distinguish pathology
and lacks clinical significance [8]. Albeit, being difficult
to generalize, as sample sizes and populations have varied
across studies, and researchers have deleted items to increase
the scale’s internal consistency (rendering different cut off
points) [8], research regarding the prevalence rates of ON
(using ORTO-15 questionnaire) has been emerging. Studies
have reported results ranging from 27.0% (among 864 young
Polish adults) [9] to 81.9% (among 392 Brazilian dieticians)
[10]. Moreover, a recent US study found a prevalence rate of
71.0% (among 275 college students), however, when further
explored for clinical significance, less than one-half of 1% of
this sample suffered from ON [8]. Such variability could be
This article is part of topical collection on Orthorexia Nervosa.
* Sara Santarossa
santaros@uwindsor.ca
1 Department ofKinesiology, University ofWindsor, Windsor,
ON, Canada
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