No full-text available
To read the full-text of this research,
you can request a copy directly from the authors.
A Study on the Effects of Coffee shop Users’ Well-Being Life Style on Well-Being Awareness, Brand Preference and Purchase Intention : Focus on Jeonpo Cafe Street in Busanjin-gu
Recently, as the desire for health has increased socially and culturally, the importance of diet and health management is increasing. In particular, the popularization of health therapy is rapidly expanding by utilizing aroma oil that enables eco-friendly health management. However, since aroma has various effects depending on the type of aroma oil, appropriate choices should be made according to individual disposition and needs. In addition, in order to revitalize aroma products and related beauty industries, differences in healthrelated lifestyles in consideration of various lifestyles need to be reflected. Therefore, this study attempted to examine the perception of aroma oil according to dietary lifestyle. To this end, a survey was conducted on women over the age of 20 who were interested in aroma oil among local residents in Jeollabuk-do, and the recognition level was analyzed using T-test, One way ANOVA, and Duncan test. As a result of the analysis, the higher the awareness of aroma oil, and the difference in perception of aroma oil according to dietary lifestyle was relatively recognized by the healthy gastronomic pursuit group and the convenient gastronomic pursuit group. Accordingly, it was found that it was necessary to differentiate the development and marketing of customized aroma products in consideration of the awareness of aroma oil according to general characteristics and dietary lifestyle.
ResearchGate has not been able to resolve any references for this publication.